Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mixpanel
Score 8.5 out of 10
N/A
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…
$0
per month
Parse.ly
Score 8.1 out of 10
N/A
Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.
$499
per month
Pricing
MixpanelParse.ly
Editions & Modules
Free
$0
per month
Growth
$17
per month
Enterprise
Contact sales
No answers on this topic
Offerings
Pricing Offerings
MixpanelParse.ly
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsMixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!
More Pricing Information
Features
MixpanelParse.ly
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Mixpanel
-
Ratings
Parse.ly
7.4
6 Ratings
4% below category average
Lead Conversion Tracking00 Ratings6.23 Ratings
Bounce Rate Measurement00 Ratings5.04 Ratings
Device and Browser Reporting00 Ratings8.45 Ratings
Pageview Tracking00 Ratings8.15 Ratings
Event Tracking00 Ratings7.34 Ratings
Reporting in real-time00 Ratings8.75 Ratings
Referral Source Tracking00 Ratings7.66 Ratings
Customizable Dashboards00 Ratings7.76 Ratings
Best Alternatives
MixpanelParse.ly
Small Businesses
FullStory
FullStory
Score 8.4 out of 10
StatCounter
StatCounter
Score 9.0 out of 10
Medium-sized Companies
Whatfix
Whatfix
Score 9.5 out of 10
Siteimprove
Siteimprove
Score 8.7 out of 10
Enterprises
Whatfix
Whatfix
Score 9.5 out of 10
Contentsquare
Contentsquare
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MixpanelParse.ly
Likelihood to Recommend
8.2
(49 ratings)
8.0
(81 ratings)
Likelihood to Renew
10.0
(13 ratings)
8.7
(31 ratings)
Usability
9.0
(1 ratings)
8.0
(34 ratings)
Support Rating
1.0
(8 ratings)
7.8
(35 ratings)
Online Training
8.0
(2 ratings)
-
(0 ratings)
Implementation Rating
8.9
(3 ratings)
-
(0 ratings)
User Testimonials
MixpanelParse.ly
Likelihood to Recommend
Mixpanel
As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
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Parse.ly
Parse.ly is a great tool for publishers who want to track engagement and audience behaviour across websites. With Parse.ly, we can easily track metrics like pageviews, time spent on page, and scroll depth to see which content is resonating with our audience and optimize our content strategy accordingly. Our marketers found Parse.ly to be an excellent tool for tracking the effectiveness of our campaigns. We can use Parse.ly to track metrics like referral sources, conversion rates, and engagement by audience segment to see which channels and tactics are driving the most engagement and conversions.
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Pros
Mixpanel
  • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
  • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
  • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
  • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
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Parse.ly
  • Firstly, the platform is super easy to use, it is user-friendly and easy to navigate through.
  • Secondly, the platform also provides you the option to use filters to your best fit and adjust the filters according to what data you want to look at.
  • Thirdly, it enables the user to have live feedback on their articles and see what can be improved going forward to address the need of the readers.
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Cons
Mixpanel
  • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
  • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
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Parse.ly
  • A more readily understandable visual guide to a visitor's pathway through your site would help understand what keeps a reader on-site.
  • The total page view number for the day should be more readily visible--on the overview page, not just by going to Posts>Historical.
  • Maintain the archive for longer than a year under all plans--it's a shame to lose year-on-year data quickly.
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Likelihood to Renew
Mixpanel
It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
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Parse.ly
As an employee, this is difficult for me to comment as I am not directly funding or making these business decisions. However, it is a tool many get on with for surface level data that is useful to editorial teams.
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Usability
Mixpanel
great, slick and clean interface
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Parse.ly
The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.
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Support Rating
Mixpanel
We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
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Parse.ly
I rate this question this way solely because I haven't requested any support. I feel where I will eventually get support would be when we take Parse.ly up on some training that is being offered. We are looking to do that at some point after the first of the year and when our schedules support it.
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Online Training
Mixpanel
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
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Parse.ly
No answers on this topic
Implementation Rating
Mixpanel
Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
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Parse.ly
No answers on this topic
Alternatives Considered
Mixpanel
  • There was not really any other competitors for this specific use case that had a chance
  • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
  • Other solutions out there seemed to be too expensive and this was the most recommended
  • Heap seemed to be the best OTHER option but didn't take the time to evaluate
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Parse.ly
Parse.ly does pretty well compared to Chartbeat, particularly when it comes to historical information and analysis options that are easy for employees to use after some short training. The onboarding for Parse.ly is intuitive, and the scheduled reports take away basically all of the inconvenience associated with regular metrics reviewing. But Chartbeat wins in its social audience tracking because it can source traffic to a specific social post, which can show you exactly how your audience is coming to your content and where you need to put your content to be sure you get that audience.
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Return on Investment
Mixpanel
  • We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
  • We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
  • We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
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Parse.ly
  • Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though.
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ScreenShots

Mixpanel Screenshots

Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.

Parse.ly Screenshots

Screenshot of Overview in full-screen mode: Many Parse.ly pages, like the Overview, are TV-ready. Keep your entire team up-to-date with live, full-screen dashboards on TVs in your office.Screenshot of Overview screen: See a snapshot of what your audience is paying attention to today so you can make fast decisions about what content to produce or distribute. Customize it to show only what your team cares about by filtering it to a particular author, section, or tag. You can pick what stats and listings are displayed.Screenshot of Real-time posts page: See what’s gathering steam so you can capitalize on attention to every post, campaign, or section.
Real-time data includes the last 24 hours and updates every five seconds. It can be seen, filtered, and sorted on most screens.Screenshot of Historical posts page: Explore historical trends by post, author, section, topic, referrer, or campaign. Compare today’s performance to last week, month, or year.Screenshot of Campaign tracking: Easily tie in your off-site promotion to engagement with your on-site content using UTM parameters.Screenshot of Multi-channel tracking: Track all your content in one place, no matter where it lives.
Compare how your content performances on various distributed channels including your website, AMP, Facebook Instant Articles, and Apple News.