What users are saying about

Parse.ly vs Union Metrics

Parse.ly
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Top Rated
117 Ratings
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Union Metrics
5 Ratings

Parse.ly

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Top Rated
117 Ratings
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Score 8.9 out of 100

Based on 117 reviews and ratings

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Union Metrics

5 Ratings
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Score 8.1 out of 100

Based on 5 reviews and ratings

Attribute Ratings

  • Parse.ly is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.0

Parse.ly

90%
76 Ratings
8.1

Union Metrics

81%
3 Ratings

Likelihood to Renew

8.8

Parse.ly

88%
24 Ratings

Union Metrics

N/A
0 Ratings

Usability

9.0

Parse.ly

90%
27 Ratings

Union Metrics

N/A
0 Ratings

Support Rating

8.6

Parse.ly

86%
59 Ratings

Union Metrics

N/A
0 Ratings

Likelihood to Recommend

Parse.ly

For people working in online media, or digital content creators, the platform could help them understand their audience and allow them to interact with them in a user-friendly way. Since the digital media industry is booming, Parse.ly can allow the user and the content creators to meet each other's demands and reduce redundancies and bombard the users with unnecessary content.

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Anonymous | TrustRadius Reviewer
Verified User
View all 76 answers on this topic

Union Metrics

If you’re looking to track metrics and easily export so they are client ready, Union Metrics is an excellent and trustworthy tool. If you need to dig deeper with individual posts or nitty-gritty analytics, pulling directly from the platform will still be the best course of action.

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Anonymous | TrustRadius Reviewer
Verified User
View all 3 answers on this topic

Pros

Parse.ly

  • Real-time audience measurement--Parse.ly helps us understand how many people are on our site now and how this compares to our usual performance. By ensuring we improve on standard performance, we can grow our numbers.
  • Reports--setting up automated reports that can be sent to team members enables us to inform them at a glance what stories have performed well. This keeps them engaged and encourages them to post content more likely to perform well.
  • Analysis of performances--everyone can access their statistics, encouraging them to improve their reach and dwell time of their stories and better understand what has done well.
  • Overview across time--it is easy to compare how you have performed over set periods (e.g., month-on-month or week-on-week), making it easy to set targets for growth.

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Anonymous | TrustRadius Reviewer
Verified User
View all 76 answers on this topic

Union Metrics

  • Analyze
  • Concise Reports
  • Predict trends

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Stefanie Cash | TrustRadius Reviewer
Stefanie Cash
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Cons

Parse.ly

  • Needs better social tracking, what post/group is generating traffic rather than just which platform.
  • Scheduled email reports could provide more context, similar to what's available on a site's landing page.
  • The overlay function is very limited and even more temperamental, not a valuable tool.

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Andrew Capps | TrustRadius Reviewer
Andrew Capps
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Union Metrics

  • While this may be down to limitations with the API, it would be great to determine an accurate number for impressions generated by Tweets related to specific subjects, rather than a total potential number.
  • Sentiment analysis could be improved to get a more accurate read, however this is a limitation with almost all social listening platforms.
  • It would be great if it were possible to track a number of public Facebook pages in a similar manner as to what is available on Twitter.

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Anonymous | TrustRadius Reviewer
Verified User
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Pricing Details

Parse.ly

General

Free Trial
Yes
Free/Freemium Version
—
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Starting Price

$499 per month

Union Metrics

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
—

Starting Price

—

Likelihood to Renew

Parse.ly

Parse.ly 8.8
Based on 24 answers
As an employee, this is difficult for me to comment as I am not directly funding or making these business decisions. However, it is a tool many get on with for surface level data that is useful to editorial teams.

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Alice Marshall | TrustRadius Reviewer
Alice Marshall
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Union Metrics

No score
No answers yet
No answers on this topic

Usability

Parse.ly

Parse.ly 9.0
Based on 27 answers
The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.

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Mark Chiles | TrustRadius Reviewer
Mark Chiles
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Union Metrics

No score
No answers yet
No answers on this topic

Support Rating

Parse.ly

Parse.ly 8.6
Based on 59 answers
I rate this question this way solely because I haven't requested any support. I feel where I will eventually get support would be when we take Parse.ly up on some training that is being offered. We are looking to do that at some point after the first of the year and when our schedules support it.

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Anonymous | TrustRadius Reviewer
Verified User
View all 59 answers on this topic

Union Metrics

No score
No answers yet
No answers on this topic

Alternatives Considered

Parse.ly

We tried Google Analytics and Google Data Studio before, and it was so complicated to set up we needed to hire experts to do it. Even then the performance was slow and the tools unintuitive to use. Many people have a blog they want to measure, we're not reinventing the wheel here, and Parse.ly is designed to deliver an excellent experience doing just that.

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Ben Harborne | TrustRadius Reviewer
Ben Harborne
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Union Metrics

Union Metrics is easier to use and set up than other software solutions. It’s never glitched or lost data, and has been reliable even though algorithm and API changes.

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Anonymous | TrustRadius Reviewer
Verified User
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Return on Investment

Parse.ly

  • Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though.

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Anonymous | TrustRadius Reviewer
Verified User
View all 76 answers on this topic

Union Metrics

  • Higher engagement
  • Increased followers
  • ROI

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Stefanie Cash | TrustRadius Reviewer
Stefanie Cash
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Screenshots

Union Metrics

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