Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Demandbase One
Score 8.4 out of 10
N/A
Demandbase One is a a go-to-market platform that unites sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier, engage more intelligently, and close deals faster.N/A
PathFactory
Score 8.2 out of 10
N/A
PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.N/A
Pricing
Demandbase OnePathFactory
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Demandbase OnePathFactory
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Demandbase OnePathFactory
Considered Both Products
Demandbase One
Chose Demandbase One
We are actually in the process of migrating all Engagio capabilities to Triblio. While Engagio is part of DemandBase which can do ABM ad serving, that's still a different module and additional cost is required to activate the ABM side of the functionality. Triblio has tied all …
PathFactory
Chose PathFactory
At the time, PathFactory was selected because the product was way more mature, however with time, and because of it's size and maturity it is less flexible.
Top Pros
Top Cons
Features
Demandbase OnePathFactory
Engagement
Comparison of Engagement features of Product A and Product B
Demandbase One
8.7
5 Ratings
7% above category average
PathFactory
-
Ratings
Automated routing and prioritization8.53 Ratings00 Ratings
Customer interaction histories8.65 Ratings00 Ratings
Syndicated content8.62 Ratings00 Ratings
Personalization9.05 Ratings00 Ratings
Engagement data tracking8.65 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Demandbase One
8.5
5 Ratings
7% above category average
PathFactory
-
Ratings
Ad campaign creation8.45 Ratings00 Ratings
Display advertising9.15 Ratings00 Ratings
Contextual advertising8.24 Ratings00 Ratings
Social advertising8.24 Ratings00 Ratings
Ad reporting and analytics8.45 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Demandbase One
9.0
5 Ratings
13% above category average
PathFactory
-
Ratings
Standard visitor segmentation8.85 Ratings00 Ratings
Behavioral visitor segmentation9.05 Ratings00 Ratings
ABM sales intelligence9.15 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Demandbase One
8.8
5 Ratings
12% above category average
PathFactory
-
Ratings
3rd party intent signals9.05 Ratings00 Ratings
Downstream intent signals8.24 Ratings00 Ratings
Account identification9.15 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Demandbase One
9.1
5 Ratings
8% above category average
PathFactory
-
Ratings
Automated workflow & orchestration9.15 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Demandbase One
-
Ratings
PathFactory
9.1
139 Ratings
12% above category average
Content hub00 Ratings9.2132 Ratings
Forms / Gated content00 Ratings8.8132 Ratings
Embedded CTAs00 Ratings9.1116 Ratings
Content distribution00 Ratings9.09 Ratings
Content promotion00 Ratings9.06 Ratings
Content automation00 Ratings9.3103 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Demandbase One
-
Ratings
PathFactory
9.0
139 Ratings
15% above category average
Audience profiling and targeting00 Ratings9.1114 Ratings
Closed-loop tracking and reporting00 Ratings8.9109 Ratings
Content performance analytics00 Ratings9.2138 Ratings
Campaign optimization dashboard00 Ratings8.98 Ratings
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Demandbase OnePathFactory
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Score 7.2 out of 10
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Score 8.7 out of 10
Medium-sized Companies
LeanData
LeanData
Score 9.7 out of 10
Vyond
Vyond
Score 8.7 out of 10
Enterprises
Folloze
Folloze
Score 9.4 out of 10
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User Ratings
Demandbase OnePathFactory
Likelihood to Recommend
9.1
(50 ratings)
9.0
(140 ratings)
Likelihood to Renew
10.0
(12 ratings)
9.2
(7 ratings)
Usability
9.0
(2 ratings)
9.3
(3 ratings)
Availability
-
(0 ratings)
9.8
(8 ratings)
Performance
-
(0 ratings)
10.0
(8 ratings)
Support Rating
10.0
(10 ratings)
9.1
(4 ratings)
In-Person Training
-
(0 ratings)
8.2
(1 ratings)
Online Training
9.0
(1 ratings)
10.0
(7 ratings)
Implementation Rating
10.0
(4 ratings)
10.0
(7 ratings)
Configurability
-
(0 ratings)
9.0
(2 ratings)
Ease of integration
-
(0 ratings)
9.3
(2 ratings)
Product Scalability
-
(0 ratings)
8.6
(2 ratings)
Vendor post-sale
-
(0 ratings)
9.3
(2 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(2 ratings)
User Testimonials
Demandbase OnePathFactory
Likelihood to Recommend
Demandbase
Demandbase is a must have at our company. From an advertising standpoint it has allowed us to scale our ABM strategies and exceed benchmarks in our display ads. Our sales users are spending less time researching accounts and more time selling as Demandbase makes it easy for them to get alerted when accounts are showing intent and engagement with our business. I'm looking forward to the release of the multiple account journey product update, which will allow us to see how accounts are engaging with our other product areas and where we are missing the mark with engaging with those accounts who may be showing buyer signals with a particular GTM
Read full review
PathFactory
If you are in an industry where content drives pipeline through engagement and education, Pathfactory is an invaluable tool to help people consume more of what you are producing and offers additional entry and interaction points on your website. It also creates very specific and personalized paths through your assets.
Read full review
Pros
Demandbase
  • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
  • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
  • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
Read full review
PathFactory
  • Create Visually appealing performance report
  • Give more in-depth information about performance metrics than most alternatives
  • Ability to track performance over time and compare this performance across time periods
  • Provide and send auto-run reports to top level management based on predefined criteria and timeframes
Read full review
Cons
Demandbase
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
Read full review
PathFactory
  • Evolving into a more sales-focused UX. While the tool is great for marketing, there are some areas to improve the functionality of PathFactory for Sales in regards to navigating and sending out content as a salesperson.
  • GA goal reporting. I can't speak to this specifically, but I know our web team has run into some issues creating GA goals when we lead to a PathFactory track.
  • Evolved reporting. Reporting is great, but for some use cases, we have had to ask for custom reports that the team is always happy to create! But it would be great if this was self-serve.
Read full review
Likelihood to Renew
Demandbase
We expect to see good success in creating personalized experiences using Demandbase. This has allowed us to create industry specific visitor site experience as well as account specific site experience. This is expected to lead to higher conversion on the site. Therefore, we are very much likely to continue to use it.
Read full review
PathFactory
We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
Read full review
Usability
Demandbase
Demandbase does have a learning curve, but once you get into it, the platform becomes very easy to use overall. I had a couple of sessions with our reps to have training sessions. After I was established, the only time I need help is with updates to the platform.
Read full review
PathFactory
Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
Read full review
Reliability and Availability
Demandbase
No answers on this topic
PathFactory
I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
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Performance
Demandbase
No answers on this topic
PathFactory
The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
Read full review
Support Rating
Demandbase
I don't deal a whole lot with the customer support, focused more on the use of it but from my experience, it's been fine. They've replied to my issues in a timely manner, never more than a day. The advertising team might be another story but I can't speak directly to that.
Read full review
PathFactory
We meet weekly with Jennifer and I can't say enough about her. When issues have happened or we need help, she jumps on it quickly. If she doesn't know the answer, she pulls in Reggie or another on her team that can help. She goes above and beyond and has been very supportive, even when we had a lot of hard questions to answer from higher-ups. All this is on top of just being an awesome person.
Read full review
In-Person Training
Demandbase
No answers on this topic
PathFactory
I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
Read full review
Online Training
Demandbase
We were able to implement quickly.
Read full review
PathFactory
The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
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Implementation Rating
Demandbase
The consultant did a fantastic job in integrating Demandbase with Adobe Insight so we could leverage it to full potential. We also customized the industry groups specific to our company.
Read full review
PathFactory
The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
Read full review
Alternatives Considered
Demandbase
Demandbase had a higher account match rate for our known and unknown accounts. We also leverage in-platform advertising a lot for our targeted account approach and Demandbase has an exceptional platform for this use case. The most impactful difference was the relationship we have with our account team and how they continually ensure our success.
Read full review
PathFactory
I wasn't involved in the purchase decision, but I am glad we chose them! Their team is helpful and knows how to help you accomplish what you're trying to do. If there's a feature you see isn't working right or that you need their technical team will listen and make actual changes.
Read full review
Scalability
Demandbase
No answers on this topic
PathFactory
Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
Read full review
Return on Investment
Demandbase
  • Demandbase has helped me close business by focusing my lead generation efforts on companies that I know are interested in my services or use products that I consult on
  • At Salesforce.com, I used Demandbase to alert sales about companies that are "actively" looking at our products, which led to faster close times and increased revenues
Read full review
PathFactory
  • We saw ROI within the first 9 months of using PathFactory.
  • Our onboarding team saw quicker adoption of our product while using PathFactory to engage them during the onboarding process.
  • We've been able to more accurately understand our content needs and what works best when prospecting for specific segments. (eg. SMB, mid-market, and enterprise)
Read full review
ScreenShots

PathFactory Screenshots

Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.