Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lead Liaison
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.
$250
per month
PathFactory
Score 8.2 out of 10
N/A
PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.N/A
Pricing
Lead LiaisonPathFactory
Editions & Modules
Inbound Marketing
$250
per month
Sales Enablement
$450
per month 5 users
Omnibound Marketing
$780
per month
Lifecycle Marketing
$1,500
per month
Event Lead Management
starting at $2000
No answers on this topic
Offerings
Pricing Offerings
Lead LiaisonPathFactory
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$499 Depends on packageNo setup fee
Additional Details
More Pricing Information
Community Pulse
Lead LiaisonPathFactory
Top Pros
Top Cons
Features
Lead LiaisonPathFactory
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Lead Liaison
8.8
8 Ratings
12% above category average
PathFactory
-
Ratings
WYSIWYG email editor9.08 Ratings00 Ratings
Dynamic content8.57 Ratings00 Ratings
Ability to test dynamic content8.27 Ratings00 Ratings
Landing pages8.77 Ratings00 Ratings
A/B testing8.75 Ratings00 Ratings
Mobile optimization9.06 Ratings00 Ratings
Email deliverability reporting9.37 Ratings00 Ratings
List management8.88 Ratings00 Ratings
Triggered drip sequences9.05 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Lead Liaison
9.0
8 Ratings
15% above category average
PathFactory
-
Ratings
Lead nurturing automation9.58 Ratings00 Ratings
Lead scoring and grading9.08 Ratings00 Ratings
Data quality management8.87 Ratings00 Ratings
Automated sales alerts and tasks8.87 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Lead Liaison
8.9
6 Ratings
15% above category average
PathFactory
-
Ratings
Calendaring8.86 Ratings00 Ratings
Event/webinar marketing9.06 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Lead Liaison
8.8
6 Ratings
16% above category average
PathFactory
-
Ratings
Social sharing and campaigns9.06 Ratings00 Ratings
Social profile integration8.56 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Lead Liaison
9.2
7 Ratings
20% above category average
PathFactory
-
Ratings
Dashboards9.07 Ratings00 Ratings
Standard reports9.37 Ratings00 Ratings
Custom reports9.37 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Lead Liaison
8.5
8 Ratings
11% above category average
PathFactory
-
Ratings
API8.88 Ratings00 Ratings
Role-based workflow & approvals8.56 Ratings00 Ratings
Customizability8.07 Ratings00 Ratings
Integration with Salesforce.com8.06 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.04 Ratings00 Ratings
Integration with SugarCRM9.03 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Lead Liaison
-
Ratings
PathFactory
9.1
139 Ratings
12% above category average
Content hub00 Ratings9.2132 Ratings
Forms / Gated content00 Ratings8.8132 Ratings
Embedded CTAs00 Ratings9.1116 Ratings
Content distribution00 Ratings9.09 Ratings
Content promotion00 Ratings9.06 Ratings
Content automation00 Ratings9.3103 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Lead Liaison
-
Ratings
PathFactory
9.0
139 Ratings
15% above category average
Audience profiling and targeting00 Ratings9.1114 Ratings
Closed-loop tracking and reporting00 Ratings8.9109 Ratings
Content performance analytics00 Ratings9.2138 Ratings
Campaign optimization dashboard00 Ratings8.98 Ratings
Best Alternatives
Lead LiaisonPathFactory
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Vyond
Vyond
Score 8.7 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Vyond
Vyond
Score 8.7 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Vyond
Vyond
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Lead LiaisonPathFactory
Likelihood to Recommend
9.0
(8 ratings)
9.0
(140 ratings)
Likelihood to Renew
9.1
(1 ratings)
9.2
(7 ratings)
Usability
8.2
(1 ratings)
9.3
(3 ratings)
Availability
-
(0 ratings)
9.8
(8 ratings)
Performance
-
(0 ratings)
10.0
(8 ratings)
Support Rating
9.1
(1 ratings)
9.1
(4 ratings)
In-Person Training
-
(0 ratings)
8.2
(1 ratings)
Online Training
-
(0 ratings)
10.0
(7 ratings)
Implementation Rating
9.1
(1 ratings)
10.0
(7 ratings)
Configurability
-
(0 ratings)
9.0
(2 ratings)
Ease of integration
-
(0 ratings)
9.3
(2 ratings)
Product Scalability
-
(0 ratings)
8.6
(2 ratings)
Vendor post-sale
-
(0 ratings)
9.3
(2 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(2 ratings)
User Testimonials
Lead LiaisonPathFactory
Likelihood to Recommend
Lead Liaison
I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM. For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
Read full review
PathFactory
If you are in an industry where content drives pipeline through engagement and education, Pathfactory is an invaluable tool to help people consume more of what you are producing and offers additional entry and interaction points on your website. It also creates very specific and personalized paths through your assets.
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Pros
Lead Liaison
  • The form customization is perfect. Very easy to use.
  • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
  • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
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PathFactory
  • Create Visually appealing performance report
  • Give more in-depth information about performance metrics than most alternatives
  • Ability to track performance over time and compare this performance across time periods
  • Provide and send auto-run reports to top level management based on predefined criteria and timeframes
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Cons
Lead Liaison
  • ROI reporting is lacking to some degree.
  • We get too many feature updates but it doesn't appear to contain anything useful.
  • Not integration friendly.
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PathFactory
  • Evolving into a more sales-focused UX. While the tool is great for marketing, there are some areas to improve the functionality of PathFactory for Sales in regards to navigating and sending out content as a salesperson.
  • GA goal reporting. I can't speak to this specifically, but I know our web team has run into some issues creating GA goals when we lead to a PathFactory track.
  • Evolved reporting. Reporting is great, but for some use cases, we have had to ask for custom reports that the team is always happy to create! But it would be great if this was self-serve.
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Likelihood to Renew
Lead Liaison
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
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PathFactory
We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
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Usability
Lead Liaison
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
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PathFactory
Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
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Reliability and Availability
Lead Liaison
No answers on this topic
PathFactory
I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
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Performance
Lead Liaison
No answers on this topic
PathFactory
The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
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Support Rating
Lead Liaison
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
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PathFactory
We meet weekly with Jennifer and I can't say enough about her. When issues have happened or we need help, she jumps on it quickly. If she doesn't know the answer, she pulls in Reggie or another on her team that can help. She goes above and beyond and has been very supportive, even when we had a lot of hard questions to answer from higher-ups. All this is on top of just being an awesome person.
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In-Person Training
Lead Liaison
No answers on this topic
PathFactory
I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
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Online Training
Lead Liaison
No answers on this topic
PathFactory
The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
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Implementation Rating
Lead Liaison
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
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PathFactory
The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
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Alternatives Considered
Lead Liaison
I have not used any other product than Lead Liasion. I just recently started using this product and was not aware of the other options. Either way I am looking forward to seeing how far I am able to succeed using Lead Liasion and will continue to use this platform in the future.
Read full review
PathFactory
I wasn't involved in the purchase decision, but I am glad we chose them! Their team is helpful and knows how to help you accomplish what you're trying to do. If there's a feature you see isn't working right or that you need their technical team will listen and make actual changes.
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Scalability
Lead Liaison
No answers on this topic
PathFactory
Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
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Return on Investment
Lead Liaison
  • Ability to attract more targeted prospects.
  • Deepen the relationship with existing clients AND increase the amount of revenue from clients as this is an added service in addition to our online marketing services.
  • One client paid for my costs!
Read full review
PathFactory
  • We saw ROI within the first 9 months of using PathFactory.
  • Our onboarding team saw quicker adoption of our product while using PathFactory to engage them during the onboarding process.
  • We've been able to more accurately understand our content needs and what works best when prospecting for specific segments. (eg. SMB, mid-market, and enterprise)
Read full review
ScreenShots

Lead Liaison Screenshots

Screenshot of Lead Liaison DashboardScreenshot of Lead Liaison Content CreationScreenshot of Lead Liaison Video Marketing

PathFactory Screenshots

Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.