Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PathFactory
Score 8.1 out of 10
N/A
PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.N/A
ScreenSpace
Score 9.2 out of 10
Mid-Size Companies (51-1,000 employees)
ScreenSpace’s Immersive Product Stories help marketing and sales teams stand out, engage qualified buyers, and guide them on an experiential journey to value. ScreenSpace incorporates techniques in film, television and gaming to not only capture the look & feel of a product, but infuse experiential storytelling, compelling visuals and narrative design into a comprehensive & immersive web experience – with the goal of creating a deeper level of engagement and insight data than…
$0
Pricing
PathFactoryScreenSpace
Editions & Modules
No answers on this topic
Starter
$0
Pro
Contact
per year
Enterprise
Contact
per year
Offerings
Pricing Offerings
PathFactoryScreenSpace
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
PathFactoryScreenSpace
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
PathFactoryScreenSpace
Content Publishing
Comparison of Content Publishing features of Product A and Product B
PathFactory
9.2
139 Ratings
13% above category average
ScreenSpace
-
Ratings
Content hub9.3132 Ratings00 Ratings
Forms / Gated content9.1132 Ratings00 Ratings
Embedded CTAs9.3116 Ratings00 Ratings
Content distribution9.09 Ratings00 Ratings
Content promotion9.06 Ratings00 Ratings
Content automation9.4103 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
PathFactory
9.2
139 Ratings
16% above category average
ScreenSpace
-
Ratings
Audience profiling and targeting9.3114 Ratings00 Ratings
Closed-loop tracking and reporting9.2109 Ratings00 Ratings
Content performance analytics9.3138 Ratings00 Ratings
Campaign optimization dashboard8.98 Ratings00 Ratings
Best Alternatives
PathFactoryScreenSpace
Small Businesses
Vyond
Vyond
Score 8.7 out of 10

No answers on this topic

Medium-sized Companies
Vyond
Vyond
Score 8.7 out of 10
MindTickle
MindTickle
Score 7.0 out of 10
Enterprises
Vyond
Vyond
Score 8.7 out of 10
MindTickle
MindTickle
Score 7.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PathFactoryScreenSpace
Likelihood to Recommend
8.9
(140 ratings)
9.2
(14 ratings)
Likelihood to Renew
9.1
(7 ratings)
9.1
(1 ratings)
Usability
9.3
(3 ratings)
9.1
(1 ratings)
Availability
9.9
(8 ratings)
-
(0 ratings)
Performance
10.0
(8 ratings)
-
(0 ratings)
Support Rating
9.1
(4 ratings)
9.1
(1 ratings)
In-Person Training
8.2
(1 ratings)
-
(0 ratings)
Online Training
10.0
(7 ratings)
-
(0 ratings)
Implementation Rating
10.0
(7 ratings)
-
(0 ratings)
Configurability
9.0
(2 ratings)
-
(0 ratings)
Ease of integration
9.3
(2 ratings)
-
(0 ratings)
Product Scalability
8.6
(2 ratings)
-
(0 ratings)
Vendor post-sale
9.3
(2 ratings)
-
(0 ratings)
Vendor pre-sale
9.0
(2 ratings)
-
(0 ratings)
User Testimonials
PathFactoryScreenSpace
Likelihood to Recommend
PathFactory
If you are in an industry where content drives pipeline through engagement and education, Pathfactory is an invaluable tool to help people consume more of what you are producing and offers additional entry and interaction points on your website. It also creates very specific and personalized paths through your assets.
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ScreenSpace ✦
The demos can be used in a number of ways, whether you want it front and center on your website's home page, or more in the background. The dashboard and ability to easily edit was really nice to use. We went through several changes on our copy/creative and it was easy to make quick changes and then the demo was automatically updated on our web pages.
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Pros
PathFactory
  • Create Visually appealing performance report
  • Give more in-depth information about performance metrics than most alternatives
  • Ability to track performance over time and compare this performance across time periods
  • Provide and send auto-run reports to top level management based on predefined criteria and timeframes
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ScreenSpace ✦
  • Everything that comes out of ScreenSpace looks like it came from an agency
  • Makes our product look and feel better than the real thing.
Read full review
Cons
PathFactory
  • Evolving into a more sales-focused UX. While the tool is great for marketing, there are some areas to improve the functionality of PathFactory for Sales in regards to navigating and sending out content as a salesperson.
  • GA goal reporting. I can't speak to this specifically, but I know our web team has run into some issues creating GA goals when we lead to a PathFactory track.
  • Evolved reporting. Reporting is great, but for some use cases, we have had to ask for custom reports that the team is always happy to create! But it would be great if this was self-serve.
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ScreenSpace ✦
  • There's nothing to dislike about ScreenSpace.
Read full review
Likelihood to Renew
PathFactory
We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
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ScreenSpace ✦
No answers on this topic
Usability
PathFactory
Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
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ScreenSpace ✦
ScreenSpace is polished and very easy to use. Easier than creating a PowerPoint presentation.
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Reliability and Availability
PathFactory
I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
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ScreenSpace ✦
No answers on this topic
Performance
PathFactory
The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
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ScreenSpace ✦
No answers on this topic
Support Rating
PathFactory
We meet weekly with Jennifer and I can't say enough about her. When issues have happened or we need help, she jumps on it quickly. If she doesn't know the answer, she pulls in Reggie or another on her team that can help. She goes above and beyond and has been very supportive, even when we had a lot of hard questions to answer from higher-ups. All this is on top of just being an awesome person.
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ScreenSpace ✦
The success team is very responsive and quick to address any issues – which rarely comes up. I appreciate Darren, the CEO, being hands on and working with my team to answer any questions and ensure they hit their targets.
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In-Person Training
PathFactory
I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
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ScreenSpace ✦
No answers on this topic
Online Training
PathFactory
The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
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ScreenSpace ✦
No answers on this topic
Implementation Rating
PathFactory
The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
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ScreenSpace ✦
No answers on this topic
Alternatives Considered
PathFactory
I wasn't involved in the purchase decision, but I am glad we chose them! Their team is helpful and knows how to help you accomplish what you're trying to do. If there's a feature you see isn't working right or that you need their technical team will listen and make actual changes.
Read full review
ScreenSpace ✦
We were able to configure ScreenSpace in a way where the demo will not go stale, even if we change our product. The overall value and features are captured. Other products were a bit too granular and would easily get out of date.
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Scalability
PathFactory
Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
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ScreenSpace ✦
No answers on this topic
Return on Investment
PathFactory
  • We saw ROI within the first 9 months of using PathFactory.
  • Our onboarding team saw quicker adoption of our product while using PathFactory to engage them during the onboarding process.
  • We've been able to more accurately understand our content needs and what works best when prospecting for specific segments. (eg. SMB, mid-market, and enterprise)
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ScreenSpace ✦
  • So far, we've seen 10+ demo requests come directly from people interacting with our story.
  • We've also improved interaction rates with our story by adding a dedicated page on our site as well as call-out buttons in our main nav to direct people to the story.
Read full review
ScreenShots

PathFactory Screenshots

Screenshot of Netflix-like home screen for B2B buyers with personalized resource centers.Screenshot of Gives sales visibility into the content consumption data of leads & accounts, inside a CRM.Screenshot of Content Tracks - Gives B2B buyers bingeable content journeys that accelerate their purchase decisions, whenever and wherever they click.Screenshot of Path Analytics - Gives access to a new class of content consumption data on the level of the visitor, account, and content asset.Screenshot of Guide - Gives buyers spot-on content recommendations, anywhere on a website.Screenshot of Content Track Analytics - Shows how visitors binge content in specific Content Tracks, and assess how particular sequences of content perform.

ScreenSpace Screenshots

Screenshot of Meet Interactive Stories • A video game approach to the buyer experience • Designed to help you engage, educate, and motivate B2B audiences through memorable experiencesScreenshot of Meet the ScreenSpace Platform • Designed to be just as simple and enjoyable for you – as it is for your customers. No creative or technical experience requiredScreenshot of Choose Your Own Adventure • Our choose-your-own-adventure Stories allow every buyer – from techies to execs – to explore content they care about. Without getting lost or distractedScreenshot of Lead Capture • Capture high-intent leads at the perfect moment by immersing a native or embedded form at any point of your Story's narrativeScreenshot of Personalize and Share Anywhere – in One Click • Share your Story one of three ways – as a direct link, embed link, or embedded on your TrustRadius profileScreenshot of Instant Publishing • UI update? Revised messaging? New feature? No need to start over, send a change request, or wait for a designer. Simply swap out content, hit Publish, and your Story is updated across every channel – instantly.