PathFactory vs Upland Kapost

• Micro-personalized content recommendations.
• Perfect for enabling and enhancing sales pipeline.
• Pretty easy to use and roll out.
• Great support from the PathFactory - they are very helpful, quick to respond, and always up for training sessions and creating custom requests.
• Great for Inbound and Outbound Marketing.

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• Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
• Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
• Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.

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• Analytics: it is sometimes hard to get a clear overview of our KPIs because different analytics are accessible in different areas and the experience sometimes feels a bit scattered.
• Tracking: I think PathFactory could provide more clear ways of tracking activity and leads and tried-and-true strategies.

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• Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
• System performance is somewhat slow.
• Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.

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• Ability to add "contact us" forms to each content track to allow users to contact us directly when viewing a track.
• Also has a form submission happening behind the scenes that passes all submission data to our marketing automation platform for further analysis/nurturing.

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• It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
• By having a working one system - we all can expect the same quality newsletters versus using an outside designer.

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