What users are saying about
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Top Rated
133 Ratings
32 Ratings

PathFactory

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Top Rated
133 Ratings
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Score 8.8 out of 100
32 Ratings
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Score 8 out of 100

Likelihood to Recommend

PathFactory

I think Pathfactory is perfect for a team that is reliant on content marketing, specifically in the B2B space. But unless you are regularly producing content and need it for lead generation, it is quite expensive. Therefore, I'd say it wouldn't be worth it unless you are feeding good content into the platform on a regular basis
Valerie Carboni Castillo | TrustRadius Reviewer

Upland Kapost

Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
Scott Barker | TrustRadius Reviewer

Feature Rating Comparison

Content Publishing

PathFactory
8.6
Upland Kapost
8.1
Content hub
PathFactory
8.8
Upland Kapost
8.0
Forms / Gated content
PathFactory
8.4
Upland Kapost
7.7
Embedded CTAs
PathFactory
8.2
Upland Kapost
7.9
Content distribution
PathFactory
9.0
Upland Kapost
9.0
Content promotion
PathFactory
9.0
Upland Kapost
8.3
Content automation
PathFactory
8.2
Upland Kapost
8.0

Content Reporting & Analytics

PathFactory
8.5
Upland Kapost
7.9
Audience profiling and targeting
PathFactory
8.3
Upland Kapost
8.0
Closed-loop tracking and reporting
PathFactory
8.0
Upland Kapost
8.0
Content performance analytics
PathFactory
8.5
Upland Kapost
7.7
Campaign optimization dashboard
PathFactory
8.9
Upland Kapost
8.0
Competitive analytics
PathFactory
Upland Kapost
7.9

Content Creation

PathFactory
Upland Kapost
8.6
Ideation
PathFactory
Upland Kapost
8.0
Approval workflows
PathFactory
Upland Kapost
8.6
Content collaboration
PathFactory
Upland Kapost
8.6
Content calendar
PathFactory
Upland Kapost
8.6
Network for content licensing/production
PathFactory
Upland Kapost
9.0

Pros

PathFactory

  • Micro-personalized content recommendations.
  • Perfect for enabling and enhancing sales pipeline.
  • Pretty easy to use and roll out.
  • Great support from the PathFactory - they are very helpful, quick to respond, and always up for training sessions and creating custom requests.
  • Great for Inbound and Outbound Marketing.
Seth Valchev | TrustRadius Reviewer

Upland Kapost

  • Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
  • Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
  • Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
Susan Kemp | TrustRadius Reviewer

Cons

PathFactory

  • Analytics: it is sometimes hard to get a clear overview of our KPIs because different analytics are accessible in different areas and the experience sometimes feels a bit scattered.
  • Tracking: I think PathFactory could provide more clear ways of tracking activity and leads and tried-and-true strategies.
Laura Pop-Badiu | TrustRadius Reviewer

Upland Kapost

  • Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
  • System performance is somewhat slow.
  • Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
Amber Newman | TrustRadius Reviewer

Likelihood to Renew

PathFactory

PathFactory 8.8
Based on 5 answers
We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
Anonymous | TrustRadius Reviewer

Upland Kapost

Upland Kapost 10.0
Based on 2 answers
We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
Lenore Brown | TrustRadius Reviewer

Usability

PathFactory

PathFactory 9.2
Based on 3 answers
Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
Anish Patel | TrustRadius Reviewer

Upland Kapost

Upland Kapost 7.0
Based on 1 answer
The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
Anonymous | TrustRadius Reviewer

Reliability and Availability

PathFactory

PathFactory 9.6
Based on 5 answers
I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
Anonymous | TrustRadius Reviewer

Upland Kapost

No score
No answers yet
No answers on this topic

Performance

PathFactory

PathFactory 9.1
Based on 5 answers
The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
Anish Patel | TrustRadius Reviewer

Upland Kapost

No score
No answers yet
No answers on this topic

Support Rating

PathFactory

PathFactory 9.6
Based on 4 answers
Working with the Solutions Consultants is amazing. They are extremely knowledgeable and willing to go way above and beyond - ie working in our Marketo instance to trouble shoot form issues.Love having access to chat the support team in-app. CSMs are knowledgeable and we also get to draw on the expertise of marketers inside PathFactory
Loren Robeck | TrustRadius Reviewer

Upland Kapost

Upland Kapost 8.3
Based on 2 answers
The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
Anonymous | TrustRadius Reviewer

In-Person Training

PathFactory

PathFactory 8.2
Based on 1 answer
I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
Anish Patel | TrustRadius Reviewer

Upland Kapost

No score
No answers yet
No answers on this topic

Online Training

PathFactory

PathFactory 9.4
Based on 5 answers
The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
Anonymous | TrustRadius Reviewer

Upland Kapost

No score
No answers yet
No answers on this topic

Implementation Rating

PathFactory

PathFactory 8.7
Based on 5 answers
The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
Anonymous | TrustRadius Reviewer

Upland Kapost

No score
No answers yet
No answers on this topic

Alternatives Considered

PathFactory

We also considered Uberflip for our content strategy. PathFactory appeared to be a better user experience both for the business leveraging it and for users viewing content. I have found that the features and ease of use within PathFactory make it a more robust yet simplified platform. I love how simple it is to update content assets, whereas with Uberflip it seemed a bit trickier of a process to do so. The way the content is displayed and organized is also more effective and useful within PathFactory, as things are easy to locate and leverage.
Anonymous | TrustRadius Reviewer

Upland Kapost

Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
Jim MacLeod | TrustRadius Reviewer

Scalability

PathFactory

PathFactory 8.4
Based on 2 answers
Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
Anish Patel | TrustRadius Reviewer

Upland Kapost

Upland Kapost 8.0
Based on 1 answer
It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
Amanda Joshi | TrustRadius Reviewer

Return on Investment

PathFactory

  • Ability to add "contact us" forms to each content track to allow users to contact us directly when viewing a track.
  • Also has a form submission happening behind the scenes that passes all submission data to our marketing automation platform for further analysis/nurturing.
Anonymous | TrustRadius Reviewer

Upland Kapost

  • It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
  • By having a working one system - we all can expect the same quality newsletters versus using an outside designer.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

PathFactory

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Upland Kapost

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

PathFactory
8.9
Upland Kapost
7.6

Likelihood to Renew

PathFactory
8.8
Upland Kapost
10.0

Usability

PathFactory
9.2
Upland Kapost
7.0

Reliability and Availability

PathFactory
9.6
Upland Kapost

Performance

PathFactory
9.1
Upland Kapost

Support Rating

PathFactory
9.6
Upland Kapost
8.3

In-Person Training

PathFactory
8.2
Upland Kapost

Online Training

PathFactory
9.4
Upland Kapost

Implementation Rating

PathFactory
8.7
Upland Kapost

Scalability

PathFactory
8.4
Upland Kapost
8.0

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