Emplifi Social Commerce Cloud vs. Percolate, now part of Seismic

Emplifi's support and commercial teams are always available and ready to give support. Emplifi is also open to test new use cases, even though they are beyond contractual terms. That is amazing. They need to work on the processes to guarantee a streamlined integration with customers' technology, offering more options to those willing to develop in-house their solutions, and to keep an accurate reporting on time.

Incentivized

Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.

Incentivized

• The UGC platform is intuitive and easy to use
• The UGC platform offers multiple methods for obtaining content
• The UGC platform makes it easy to implement galleries in emails

Incentivized

• Create social content from briefing all the way through to the approval process.
• Social planner for managing topics and content streams across multiple channels.
• Robust API and integrations.
• Image library (with cost-free access/rights to stock photo libraries).
• Frequent updates to the platform.
• Built-in community management.

Incentivized

• The Pixlee Integration needs a lot of work in my opinion.
• Influencer/Creator reporting
• The app is not very user friendly in my opinion.
• Options to get push notifications/texts if a post does not go live when expected (I'm not always checking my work email on the weekends)

Incentivized

• A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
• At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).

Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance

Incentivized

We found the UGC component of Emplifi to be relatively intuitive and easy for new users to adopt, resulting in increased usage and efficient time spent on the platform. Increased adoption impacted our overall marketing programs because we are able to find better/more images and use them to support our messages and campaigns.

Incentivized

Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...

We selected Live Advisor Go In Store because at that moment, it was complete and more useful. However now our brands are looking for something different, something that will help the Live Advisor to make things better and easier. We are looking for solutions more into 1 to 1 chat and AI and customer care. We expect to have new technologies that give more personalized experiences to our customers while also helping our live advisors to sell more without interrupting their work in the stores.

Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.

Incentivized

• Live stream even if we have it included, we are not using it which is very sad, this is because our business does not have the time to create new content and we are not getting inspiration nor ideas
• Live advisor is great to get more users and more traffic however in terms of CR and ROI is very low. We are considering not having it because it is giving more work to our in-store assistants and is not returning any investment.

• Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
• Percolate also helps save time because you are able to schedule social media posts across channels easily.
• It has also been an easy way to work with remote team members, which is very helpful.

Incentivized