Optimizely Content Marketing Platform vs. Percolate, now part of Seismic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimizely Content Marketing Platform
Score 8.6 out of 10
N/A
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.N/A
Percolate, now part of Seismic
Score 7.9 out of 10
Enterprise companies (1,001+ employees)
Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.N/A
Pricing
Optimizely Content Marketing PlatformPercolate, now part of Seismic
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Optimizely Content Marketing PlatformPercolate, now part of Seismic
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredRequired
Additional Details
More Pricing Information
Community Pulse
Optimizely Content Marketing PlatformPercolate, now part of Seismic
Considered Both Products
Optimizely Content Marketing Platform
Chose Optimizely Content Marketing Platform
NewsCred overall is easier to use and establish workflows. The platform is more customizable and organized.
Percolate, now part of Seismic

No answer on this topic

Top Pros
Top Cons
Features
Optimizely Content Marketing PlatformPercolate, now part of Seismic
Content Creation
Comparison of Content Creation features of Product A and Product B
Optimizely Content Marketing Platform
8.4
20 Ratings
5% above category average
Percolate, now part of Seismic
8.6
12 Ratings
7% above category average
Ideation7.815 Ratings8.610 Ratings
Approval workflows8.917 Ratings8.612 Ratings
Content collaboration9.517 Ratings8.110 Ratings
Content calendar7.816 Ratings8.512 Ratings
Network for content licensing/production8.011 Ratings9.34 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Optimizely Content Marketing Platform
7.9
20 Ratings
2% below category average
Percolate, now part of Seismic
8.4
12 Ratings
4% above category average
Content hub9.013 Ratings7.611 Ratings
Forms / Gated content3.01 Ratings00 Ratings
Embedded CTAs8.911 Ratings00 Ratings
Content distribution8.815 Ratings8.611 Ratings
Content promotion8.610 Ratings9.09 Ratings
Content automation8.914 Ratings8.511 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Optimizely Content Marketing Platform
8.0
17 Ratings
3% above category average
Percolate, now part of Seismic
9.4
12 Ratings
19% above category average
Audience profiling and targeting8.23 Ratings00 Ratings
Closed-loop tracking and reporting7.211 Ratings9.110 Ratings
Content performance analytics7.115 Ratings10.012 Ratings
Campaign optimization dashboard8.712 Ratings9.12 Ratings
Competitive analytics8.77 Ratings00 Ratings
Best Alternatives
Optimizely Content Marketing PlatformPercolate, now part of Seismic
Small Businesses
Vyond
Vyond
Score 8.7 out of 10
Vyond
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Score 8.7 out of 10
Medium-sized Companies
Vyond
Vyond
Score 8.7 out of 10
Vyond
Vyond
Score 8.7 out of 10
Enterprises
Vyond
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Score 8.7 out of 10
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Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Optimizely Content Marketing PlatformPercolate, now part of Seismic
Likelihood to Recommend
8.6
(22 ratings)
8.5
(13 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(2 ratings)
Usability
8.3
(17 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
Implementation Rating
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Optimizely Content Marketing PlatformPercolate, now part of Seismic
Likelihood to Recommend
Optimizely
Optimizely’s CMP has significantly organized out Marketing department’s workflow processes and ability to find current assets. The campaign function allows us to group together all the relevant tasks despite them being carried out by different teams. Assets are updated rather than duplicated. Tasks are collaborated on rather than siloed. Requests are seen rather than lost
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Discontinued Products
Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
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Pros
Optimizely
  • Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
  • Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
  • CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.
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Discontinued Products
  • Create social content from briefing all the way through to the approval process.
  • Social planner for managing topics and content streams across multiple channels.
  • Robust API and integrations.
  • Image library (with cost-free access/rights to stock photo libraries).
  • Frequent updates to the platform.
  • Built-in community management.
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Cons
Optimizely
  • Remove the preview option when clicking once. It'll be nicer if we click and being provided with both options instead.
  • Provide the option to download an entire folder of docs without entering to the folder itself.
  • 'Watch' option for specific docs, not just for folders...
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Discontinued Products
  • A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
  • At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).
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Likelihood to Renew
Optimizely
No answers on this topic
Discontinued Products
Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
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Usability
Optimizely
Hands down the tagging and commenting. Easy way for us to keep a record of what's going on with each project. The ability to set different views is great. Filters are pretty good - I'd like to have some additional functionality there but happy with what's available. Reporting can be clunky but improvements happen often.
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Discontinued Products
No answers on this topic
Support Rating
Optimizely
The NewsCred team is very responsive and helpful with any technical issues.
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Discontinued Products
No answers on this topic
Implementation Rating
Optimizely
No answers on this topic
Discontinued Products
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
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Alternatives Considered
Optimizely
We started with DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key elements when dealing with content and it has made a huge difference.
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Discontinued Products
Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
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Return on Investment
Optimizely
  • Marketing Teams can show the volume of work they produce
  • Input forms mean we are getting all the details we need up front (saves hours per month)
  • Users can prioritize and plan to make sure they are working on the right content at the right time
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Discontinued Products
  • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
  • Percolate also helps save time because you are able to schedule social media posts across channels easily.
  • It has also been an easy way to work with remote team members, which is very helpful.
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ScreenShots

Optimizely Content Marketing Platform Screenshots

Screenshot of Integrated Workflows: Optimizely Content Marketing Platform enables teams to collaborate on content and campaign tasks with the use of flexible workflows.Screenshot of Intake: Marketing Work Request Prioritization: Streamlines and prioritizes marketing requests with dynamic intake forms, automatic routing, and integrated workflows to ensure that requested work gets completed.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's native asset manager, users can upload, organize, and share assets all within the same platform where content planning, creation, and collaboration take place.Screenshot of Visual calendars: Optimizely's Content Marketing Platform provides visibility into marketing activities - from content to events to campaigns - with flexibility to support changing timelines.

Percolate, now part of Seismic Screenshots

Screenshot of Percolate's integrated marketing calendarScreenshot of Percolate's integrated marketing calendar