Perfect Audience vs. Rakuten Advertising

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Perfect Audience
Score 8.0 out of 10
N/A
N/AN/A
Rakuten Advertising
Score 8.4 out of 10
N/A
Rakuten Advertising (recently Rakuten Marketing), includes the former DC Storm and its services, and is an affiliate marketing network and solution for publishers and advertisers including programmatic display and retargeting technology.N/A
Pricing
Perfect AudienceRakuten Advertising
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Perfect AudienceRakuten Advertising
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Perfect AudienceRakuten Advertising
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Perfect AudienceRakuten Advertising
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Perfect Audience
8.0
1 Ratings
7% above category average
Rakuten Advertising
-
Ratings
Data Transfer8.01 Ratings00 Ratings
DSP integration8.01 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Perfect Audience
8.4
1 Ratings
6% above category average
Rakuten Advertising
-
Ratings
Ad campaign creation8.01 Ratings00 Ratings
Ad deployment9.01 Ratings00 Ratings
Display advertising9.01 Ratings00 Ratings
Ad display and retargeting segmentation8.01 Ratings00 Ratings
Sequence targeting8.01 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Perfect Audience
8.3
1 Ratings
6% above category average
Rakuten Advertising
-
Ratings
Ad dashboards8.01 Ratings00 Ratings
Ad performance reports9.01 Ratings00 Ratings
Ad conversion tracking9.01 Ratings00 Ratings
Ad attribution reporting8.01 Ratings00 Ratings
Cross-channel ad management8.01 Ratings00 Ratings
Ad forecasting and optimization8.01 Ratings00 Ratings
Best Alternatives
Perfect AudienceRakuten Advertising
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10

No answers on this topic

Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.6 out of 10

No answers on this topic

Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
Perfect AudienceRakuten Advertising
Likelihood to Recommend
8.0
(1 ratings)
8.8
(4 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Perfect AudienceRakuten Advertising
Likelihood to Recommend
Marin Software
I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
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Rakuten Group
Great company, clear communications, fast quarterly distributions and a fun way to get paid for shopping that you are already doing. I highly recommend this service. Why would you pass up the opportunity for free money? And the Chrome extension is a wonderful add-on! Great way to remind yourself when you are on a site that Rakuten honors.
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Pros
Marin Software
  • Great to up your inbound marketing game
  • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
  • Can customize each ad easily
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Rakuten Group
  • Setup is also very easy. on-time payments and responsive support
  • They make sure to offer means to the difficulties of each entrepreneur.
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Cons
Marin Software
  • Constantly left Googling how to do things because the system is sometimes confusing
  • Weak native reporting
  • Landing page editor needs work
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Rakuten Group
  • Analytics could be more graphical instead of just a bunch on tables with numbers.
  • After sale services can be improved to take detailed customer feedback.
  • More options to customize currently available marketing solutions.
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Usability
Marin Software
The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
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Rakuten Group
No answers on this topic
Support Rating
Marin Software
The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
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Rakuten Group
No answers on this topic
Alternatives Considered
Marin Software
I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
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Rakuten Group
N/A. Rakuten is the only one I've used.
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Return on Investment
Marin Software
  • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
  • Re-marketing features have been superior to AdWords.
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Rakuten Group
  • Reliable tools to facilitate its promotion and optimize conversion, for the promotion of products through your websites, it is the most recommended
  • If a product has a good approval, it will give you more chances to get sales through the system
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ScreenShots