PersistIQ vs. ZoomInfo Sales

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PersistIQ
Score 4.1 out of 10
N/A
PersistIQ is a sales intelligence solution. The solution integrates with Salesforce as well as marketing automation platforms.N/A
ZoomInfo Sales
Score 8.1 out of 10
N/A
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
PersistIQZoomInfo Sales
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
PersistIQZoomInfo Sales
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
PersistIQZoomInfo Sales
Considered Both Products
PersistIQ
Chose PersistIQ
We decided on PersistIQ because it was cheaper than the incumbents and as we were starting we wanted to see if this would be helpful or relevant to us. We later discovered Apollo.io and we might switch to them as they are also cheap and look better, but we might also get back …
Chose PersistIQ
Outreach has more features for email sending alone, along with other features that help with sales. It helps make it a more all-in-one platform rather than just an email tool. I feel that Persist IQ doesn't go far beyond a mass email tool.
ZoomInfo Sales

No answer on this topic

Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
PersistIQZoomInfo Sales
Prospecting
Comparison of Prospecting features of Product A and Product B
PersistIQ
1.7
12 Ratings
127% below category average
ZoomInfo Sales
7.6
657 Ratings
0% above category average
Advanced search1.08 Ratings7.8650 Ratings
Identification of new leads1.06 Ratings7.7612 Ratings
List quality1.06 Ratings7.1638 Ratings
List upload/download5.012 Ratings7.9601 Ratings
Ideal customer targeting1.05 Ratings7.6605 Ratings
Load time/data access1.010 Ratings7.9628 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
PersistIQ
1.0
5 Ratings
153% below category average
ZoomInfo Sales
7.5
651 Ratings
0% below category average
Contact information1.05 Ratings7.2650 Ratings
Company information1.05 Ratings7.7646 Ratings
Industry information1.05 Ratings7.7621 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
PersistIQ
1.9
12 Ratings
118% below category average
ZoomInfo Sales
7.4
637 Ratings
0% above category average
Lead qualification process1.05 Ratings8.052 Ratings
Smart lists and recommendations1.04 Ratings7.452 Ratings
Salesforce integration9.04 Ratings8.1433 Ratings
Company/business profiles1.04 Ratings7.5605 Ratings
Alerts and reminders1.111 Ratings7.3406 Ratings
Data hygiene1.06 Ratings6.5575 Ratings
Automatic data refresh1.06 Ratings6.7494 Ratings
Tags1.09 Ratings7.3431 Ratings
Filters and segmentation1.09 Ratings7.8584 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
PersistIQ
3.0
12 Ratings
86% below category average
ZoomInfo Sales
6.3
209 Ratings
18% below category average
Sales email templates3.011 Ratings6.6206 Ratings
Append emails to records3.09 Ratings5.925 Ratings
Best Alternatives
PersistIQZoomInfo Sales
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PersistIQZoomInfo Sales
Likelihood to Recommend
2.8
(12 ratings)
8.0
(678 ratings)
Likelihood to Renew
-
(0 ratings)
7.5
(16 ratings)
Usability
-
(0 ratings)
8.7
(4 ratings)
Support Rating
1.0
(1 ratings)
8.0
(3 ratings)
Ease of integration
-
(0 ratings)
6.9
(46 ratings)
User Testimonials
PersistIQZoomInfo Sales
Likelihood to Recommend
PersistIQ
PersistIQ is well suited for outbound marketing. It's great for setting up sales and marketing campaigns to new and prospective clients. The fact that PersistIQ emails are basic (they look like normal personal emails) and easy to personalize, makes the whole process feel more genuine than, say, MailChimp. PersistIQ won't replace a bulk emailing tool or CRM. It serves a different purpose than, for example, Marketo or MailChimp, two products we also use
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ZoomInfo
ZoomInfo is well-suited for sales and marketing teams. The sales team can use it for research and prospecting, while marketing can use it for nurturing new prospects or previously prospected ones.Overall, ZoomInfo is a tool tailor-crafted for business and sales development teams. It helps them approach new prospects every day, even when contact numbers are not readily available.
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Pros
PersistIQ
  • Integrates well with tools that work with LinkedIn Sales Navigator to scrap lead emails.
  • Makes it easy to manage large-scale cold email campaigns with 3+ steps.
  • When a prospect replies to an email, it doesn't send them any of the automated emails which allow me to follow-up with those warm leads correctly.
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ZoomInfo
  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
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Cons
PersistIQ
  • I wish there was a way to send more than 1,000 emails per day.
  • If it had more integrations with data scrapers or ways to add new leads it would be much better.
  • I'd like a way to go deeper into a lot of my stats on various emails.
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ZoomInfo
  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
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Likelihood to Renew
PersistIQ
No answers on this topic
ZoomInfo
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
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Usability
PersistIQ
No answers on this topic
ZoomInfo
ZoomInfo is my go to service. This connected with Linkedin Recruiter has been an amazing tool to use in gaining some very useful and strong connections
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Support Rating
PersistIQ
Terrible; non-existent. Weeks without replies, and no improvements in 4 months.
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ZoomInfo
I would give it a higher rating but they keep changing our account managers.
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Alternatives Considered
PersistIQ
We decided on PersistIQ because it was cheaper than the incumbents and as we were starting we wanted to see if this would be helpful or relevant to us. We later discovered Apollo.io and we might switch to them as they are also cheap and look better, but we might also get back to manual emailing and Linkedin connecting.
Read full review
ZoomInfo
The size of data base, the bounce rate and accuracy. The extra features that you can have and the customer service. Whenever I have a question or help with something, my account manager is always available to help. And most importantly, the difference was the price. Although Zoominfo is not cheapest, it is the best value for your money.
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Return on Investment
PersistIQ
  • Using PersistIQ has allowed us to engage more people more quickly than other outbound processes. So, more leads.
  • We're able to understand message performance more rapidly and readily having used PersistIQ.
  • PersistIQ has improved our bottom line by getting us more leads. So, increased ROI.
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ZoomInfo
  • Negative - In my experience, exports error but credits deduct. Trying to get these credits back, good luck getting a customer service rep to assist.
  • Negative - In my experience, information provided for 0-5 employee companies inaccurate
  • Negative - In my opinion, due to not being able to get the information and not honoring their guarantee, no revenue goals were met.
  • Negative - I feel, for this size prospect, there is no time savings. You will still need to manually research the company on other sites or by cold calling to get the missing information.
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ScreenShots