10 Ratings
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Score 7 out of 100
Top Rated
358 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Pinpointe On-Demand

Pinpointe is perfect for managing large numbers of contacts, including gathering new contacts and storing them throughout your databases, which can further be broken into lists and then individual tags for sorting and sending.Where it really excels is in the email marketing sector. We are able to send as many as several hundred thousand emails per hour, making sure all of our customers get time sensitive marketing material quickly.
Christopher Boyd profile photo

Salesforce Marketing Cloud Email Studio

It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
No photo available

Feature Rating Comparison

Email & Online Marketing

Pinpointe On-Demand
9.1
Salesforce Marketing Cloud Email Studio
6.8
WYSIWYG email editor
Pinpointe On-Demand
9.5
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
Pinpointe On-Demand
9.7
Salesforce Marketing Cloud Email Studio
7.5
Ability to test dynamic content
Pinpointe On-Demand
9.6
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
Pinpointe On-Demand
8.5
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
Pinpointe On-Demand
8.4
Salesforce Marketing Cloud Email Studio
7.5
Mobile optimization
Pinpointe On-Demand
9.4
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability
Pinpointe On-Demand
8.3
Salesforce Marketing Cloud Email Studio
8.0
List management
Pinpointe On-Demand
9.6
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
Pinpointe On-Demand
8.6
Salesforce Marketing Cloud Email Studio
6.7

Reporting & Analytics

Pinpointe On-Demand
9.6
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
Pinpointe On-Demand
9.6
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
Pinpointe On-Demand
9.6
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
Pinpointe On-Demand
9.6
Salesforce Marketing Cloud Email Studio
2.7

Pros

Pinpointe On-Demand

  • The detailed statistics page is really helpful.
  • Excellent and flexible Builder.
  • Customer Service responds within one hour.
  • Stock photos included.
  • Database separation & sub-accounts.
  • Excellent multi-inbox previewer available.
  • Responsive templates.
  • Invaluable webinars and training.
No photo available

Salesforce Marketing Cloud Email Studio

  • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
  • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
  • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
Cassidy Ebert profile photo

Cons

Pinpointe On-Demand

  • Depending on the amount, when I am in the middle of uploading a list of contacts I get bumped out and have to submit a request to increase my dataset. That being said, our company as a whole is happy with what Pinpointe provides us with as is.
Alex Ashbaugh profile photo

Salesforce Marketing Cloud Email Studio

  • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
  • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
Gareth Beer profile photo

Likelihood to Renew

Pinpointe On-Demand

Pinpointe On-Demand 9.0
Based on 3 answers
Pinpointe On-Demand is a critical component of our marketing infrastructure and we will continue to use it to support our email marketing requirements
Donna Parent profile photo

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
Brittany Dunn profile photo

Usability

Pinpointe On-Demand

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.0
Based on 3 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks profile photo

Reliability and Availability

Pinpointe On-Demand

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks profile photo

Performance

Pinpointe On-Demand

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 2.0
Based on 2 answers
This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account.Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud.I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target.Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.
No photo available

Support

Pinpointe On-Demand

Pinpointe On-Demand 9.1
Based on 1 answer
They are quick to respond to requests, usually within an hour. If they don't have an immediate fix to a problem, they let me know what the status is and what they are doing about a request. In some cases, if the development team needs to be involved because a bug is found, they have fixed and patched the system same day. Rarely do I ever get that kind of customer support response with any other company.They don't have a premium support tier because they treat every request with the same level of professionalism and response time (again, to at least let you know it was received and an actual person is looking at it, even if they are busy with other requests).
Christopher Boyd profile photo

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 4 answers
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Bogdan Enache profile photo

Implementation

Pinpointe On-Demand

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks profile photo

Alternatives Considered

Pinpointe On-Demand

Pinpointe is a great #2 for specialty campaigns. Our bounce rates were higher than with other providers. Pinpointe's detailed reports and interface are a step above the competition.
No photo available

Salesforce Marketing Cloud Email Studio

I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
Danny (Danny Blaq) Tran profile photo

Scalability

Pinpointe On-Demand

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks profile photo

Return on Investment

Pinpointe On-Demand

  • Our ROI has gone up significantly since using Pinpointe.
  • We are able to use the coding to implement a join form on our website directly so we don't have to download from our website and upload to Pinpointe each time we want to add our contacts.
  • Our emails show up white-labeled so it is our own branding on all emails.
No photo available

Salesforce Marketing Cloud Email Studio

  • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
  • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
  • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
Andrew Windle profile photo

Pricing Details

Pinpointe On-Demand

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pinpointe On-Demand Editions & Modules

Edition
Enterprise Edition$390+1
Standard Edition$74+2
  1. Per User; Email Volume
  2. Contacts, Email Volume
Additional Pricing Details

Salesforce Marketing Cloud Email Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Salesforce Marketing Cloud Email Studio Editions & Modules

Additional Pricing Details
To learn more about products and pricing, please visit http://www.exacttarget.com/pricing.

Rating Summary

Likelihood to Recommend

Pinpointe On-Demand
8.6
Salesforce Marketing Cloud Email Studio
8.2

Likelihood to Renew

Pinpointe On-Demand
9.0
Salesforce Marketing Cloud Email Studio
8.9

Usability

Pinpointe On-Demand
Salesforce Marketing Cloud Email Studio
8.0

Reliability and Availability

Pinpointe On-Demand
Salesforce Marketing Cloud Email Studio
9.0

Performance

Pinpointe On-Demand
Salesforce Marketing Cloud Email Studio
2.0

Support

Pinpointe On-Demand
9.1
Salesforce Marketing Cloud Email Studio
9.0

Implementation

Pinpointe On-Demand
Salesforce Marketing Cloud Email Studio
7.9

Scalability

Pinpointe On-Demand
Salesforce Marketing Cloud Email Studio
9.0

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