PitchBook vs. ZoomInfo Sales

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PitchBook
Score 8.8 out of 10
N/A
PitchBook is a business intelligence software offering from PitchBook.N/A
ZoomInfo Sales
Score 8.1 out of 10
N/A
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
PitchBookZoomInfo Sales
Editions & Modules
Enterprise
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
PitchBookZoomInfo Sales
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
PitchBookZoomInfo Sales
Considered Both Products
PitchBook

No answer on this topic

ZoomInfo Sales
Chose ZoomInfo Sales
I wasn't involved in the selection of ZoomInfo but I do use another data aggregator (PitchBook) for scraping prospect contact information and I will say ZoomInfo is far more accurate when producing emails. ZoomInfo is a pretty straightforward plug-in, pretty easy to use, likely …
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
PitchBookZoomInfo Sales
Financial Research
Comparison of Financial Research features of Product A and Product B
PitchBook
7.8
1 Ratings
5% below category average
ZoomInfo Sales
-
Ratings
Private Company Data7.01 Ratings00 Ratings
Industry-Specific Information8.01 Ratings00 Ratings
Independent Research Access7.01 Ratings00 Ratings
M&A Analysis8.01 Ratings00 Ratings
Macroeconomic News9.01 Ratings00 Ratings
Search Tools8.01 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
PitchBook
-
Ratings
ZoomInfo Sales
7.6
657 Ratings
0% above category average
Advanced search00 Ratings7.8650 Ratings
Identification of new leads00 Ratings7.7612 Ratings
List quality00 Ratings7.1638 Ratings
List upload/download00 Ratings7.9601 Ratings
Ideal customer targeting00 Ratings7.6605 Ratings
Load time/data access00 Ratings7.9628 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
PitchBook
-
Ratings
ZoomInfo Sales
7.5
651 Ratings
0% below category average
Contact information00 Ratings7.2650 Ratings
Company information00 Ratings7.7646 Ratings
Industry information00 Ratings7.7621 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
PitchBook
-
Ratings
ZoomInfo Sales
7.4
637 Ratings
0% above category average
Lead qualification process00 Ratings8.052 Ratings
Smart lists and recommendations00 Ratings7.452 Ratings
Salesforce integration00 Ratings8.1433 Ratings
Company/business profiles00 Ratings7.5605 Ratings
Alerts and reminders00 Ratings7.3406 Ratings
Data hygiene00 Ratings6.5575 Ratings
Automatic data refresh00 Ratings6.7494 Ratings
Tags00 Ratings7.3431 Ratings
Filters and segmentation00 Ratings7.8584 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
PitchBook
-
Ratings
ZoomInfo Sales
6.3
209 Ratings
18% below category average
Sales email templates00 Ratings6.6206 Ratings
Append emails to records00 Ratings5.925 Ratings
Best Alternatives
PitchBookZoomInfo Sales
Small Businesses

No answers on this topic

Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
S&P Capital IQ
S&P Capital IQ
Score 7.8 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
S&P Capital IQ
S&P Capital IQ
Score 7.8 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PitchBookZoomInfo Sales
Likelihood to Recommend
9.0
(9 ratings)
8.0
(678 ratings)
Likelihood to Renew
-
(0 ratings)
7.5
(16 ratings)
Usability
-
(0 ratings)
8.7
(4 ratings)
Support Rating
7.0
(1 ratings)
8.0
(3 ratings)
Ease of integration
-
(0 ratings)
6.9
(46 ratings)
User Testimonials
PitchBookZoomInfo Sales
Likelihood to Recommend
PitchBook
If you are a company or an individual that needs reliable information about SMEs or startups, this is the best platform for you to get this information in a very efficient way. If you are just doing a basic due diligence to see active VC funds, figuring out valuations or companies in one industry, or just getting general information about an industry, it is probably better to get it from somewhere else on the internet. The reasoning behind it is that PitchBook is very expensive as opposed to other options out there.
Read full review
ZoomInfo
ZoomInfo is well-suited for sales and marketing teams. The sales team can use it for research and prospecting, while marketing can use it for nurturing new prospects or previously prospected ones.Overall, ZoomInfo is a tool tailor-crafted for business and sales development teams. It helps them approach new prospects every day, even when contact numbers are not readily available.
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Pros
PitchBook
  • Tools for data analysis, idea generation, and workflow management.
  • Easy access to trusted news, data, analytics and insights.
  • Industry sector specific metrics and analytics to inform decision-making.
Read full review
ZoomInfo
  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
Read full review
Cons
PitchBook
  • Can be glitchy when loading
  • Contact information can be inaccurate
  • Typically a day or two late to real time news and deals
Read full review
ZoomInfo
  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
Read full review
Likelihood to Renew
PitchBook
No answers on this topic
ZoomInfo
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
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Usability
PitchBook
No answers on this topic
ZoomInfo
ZoomInfo is my go to service. This connected with Linkedin Recruiter has been an amazing tool to use in gaining some very useful and strong connections
Read full review
Support Rating
PitchBook
The overall support for PitchBook is about average. It is not excellent for two primary reasons. First, PitchBook can run slow from time to time, and I cannot copy and paste from the Chrome extension. I have found neither of those issues to be a function of the computer I am using. However, the PitchBook support team has proved helpful on several occasions.
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ZoomInfo
I would give it a higher rating but they keep changing our account managers.
Read full review
Alternatives Considered
PitchBook
We actually use both. CBInsights we use more regularly for market capture, and PitchBook when we are actively seeking acquisitions.
Read full review
ZoomInfo
The size of data base, the bounce rate and accuracy. The extra features that you can have and the customer service. Whenever I have a question or help with something, my account manager is always available to help. And most importantly, the difference was the price. Although Zoominfo is not cheapest, it is the best value for your money.
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Return on Investment
PitchBook
  • Saved us from investing with an incorrect valuation (multiple times)
  • You need to pay per license per user. It is definitely expensive for a small accelerator.
Read full review
ZoomInfo
  • Negative - In my experience, exports error but credits deduct. Trying to get these credits back, good luck getting a customer service rep to assist.
  • Negative - In my experience, information provided for 0-5 employee companies inaccurate
  • Negative - In my opinion, due to not being able to get the information and not honoring their guarantee, no revenue goals were met.
  • Negative - I feel, for this size prospect, there is no time savings. You will still need to manually research the company on other sites or by cold calling to get the missing information.
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ScreenShots

PitchBook Screenshots

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