Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PitchBook
Score 8.6 out of 10
Small Businesses (1-50 employees)
PitchBook is a resource for data, research, and insights spanning the global capital markets. Founded in 2007 and acquired by Morningstar in 2016, PitchBook's data on the private and public markets helps business professionals discover and execute opportunities.N/A
ZoomInfo Sales
Score 8.2 out of 10
N/A
ZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
PitchBookZoomInfo Sales
Editions & Modules
Enterprise
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
PitchBookZoomInfo Sales
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
PitchBookZoomInfo Sales
Considered Both Products
PitchBook
Chose PitchBook
We use Pitchbooks concurrently with HG and ZoomInfo Sales.
Pitchbooks primarily brings the funding status and information to the table.
However, it's company description that is available in the extract along with the revenue growth figures have also been useful when collating …
Chose PitchBook
Far ahead of all competitors on private companies. Far behind S&P and Fact set on public company data
ZoomInfo Sales
Chose ZoomInfo Sales
I wasn't involved in the selection of ZoomInfo but I do use another data aggregator (PitchBook) for scraping prospect contact information and I will say ZoomInfo is far more accurate when producing emails. ZoomInfo is a pretty straightforward plug-in, pretty easy to use, likely …
Features
PitchBookZoomInfo Sales
Financial Research
Comparison of Financial Research features of Product A and Product B
PitchBook
6.6
46 Ratings
11% below category average
ZoomInfo Sales
-
Ratings
Private Company Data8.046 Ratings00 Ratings
Industry-Specific Information7.144 Ratings00 Ratings
Independent Research Access6.540 Ratings00 Ratings
M&A Analysis6.544 Ratings00 Ratings
Supply Chain Data7.022 Ratings00 Ratings
ESG Data5.627 Ratings00 Ratings
Credit Ratings Reports5.326 Ratings00 Ratings
Macroeconomic News6.336 Ratings00 Ratings
Search Tools7.741 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
PitchBook
-
Ratings
ZoomInfo Sales
7.9
721 Ratings
2% above category average
Advanced search00 Ratings8.6714 Ratings
Identification of new leads00 Ratings7.7676 Ratings
List quality00 Ratings7.3702 Ratings
List upload/download00 Ratings8.0663 Ratings
Ideal customer targeting00 Ratings7.7669 Ratings
Load time/data access00 Ratings8.3691 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
PitchBook
-
Ratings
ZoomInfo Sales
8.0
714 Ratings
3% above category average
Contact information00 Ratings7.8713 Ratings
Company information00 Ratings8.4709 Ratings
Industry information00 Ratings7.7681 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
PitchBook
-
Ratings
ZoomInfo Sales
7.6
699 Ratings
2% above category average
Lead qualification process00 Ratings7.583 Ratings
Smart lists and recommendations00 Ratings7.287 Ratings
Salesforce integration00 Ratings8.7487 Ratings
Company/business profiles00 Ratings8.0664 Ratings
Alerts and reminders00 Ratings7.2459 Ratings
Data hygiene00 Ratings6.9632 Ratings
Automatic data refresh00 Ratings7.3550 Ratings
Tags00 Ratings7.4486 Ratings
Filters and segmentation00 Ratings8.0644 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
PitchBook
-
Ratings
ZoomInfo Sales
6.2
248 Ratings
19% below category average
Sales email templates00 Ratings6.5245 Ratings
Append emails to records00 Ratings5.925 Ratings
Best Alternatives
PitchBookZoomInfo Sales
Small Businesses

No answers on this topic

Lead411
Lead411
Score 8.2 out of 10
Medium-sized Companies
S&P Capital IQ
S&P Capital IQ
Score 7.8 out of 10
Lead411
Lead411
Score 8.2 out of 10
Enterprises
S&P Capital IQ
S&P Capital IQ
Score 7.8 out of 10
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TechTarget Priority Engine
Score 9.9 out of 10
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User Ratings
PitchBookZoomInfo Sales
Likelihood to Recommend
8.8
(53 ratings)
8.2
(741 ratings)
Likelihood to Renew
10.0
(1 ratings)
8.7
(21 ratings)
Usability
8.2
(44 ratings)
8.1
(59 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(2 ratings)
8.3
(7 ratings)
Implementation Rating
-
(0 ratings)
7.8
(4 ratings)
Configurability
7.0
(1 ratings)
10.0
(1 ratings)
Contract Terms and Pricing Model
5.0
(1 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
9.0
(56 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
Professional Services
5.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
5.0
(1 ratings)
10.0
(1 ratings)
Vendor pre-sale
5.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
PitchBookZoomInfo Sales
Likelihood to Recommend
PitchBook
Well rounded tool useful for all aspects of VC ranging from deal sourcing and portfolio support to fund advertisement and LP search. The quality of data is not nearly as comprehensive as what you'd find on Bloomberg or other public market tools. But that is probably more of a private market issue than a PitchBook issue. Other than that, if used properly, the platform and the team have the ability to greatly enhance your productivity.
Read full review
ZoomInfo
I have found it to work best combined with LinkedIn Sales Nav. I use the filters on the sales navigation search to find people I wish to target, then use the sidebar to export individuals with the correct information into our CRM quickly. That is my bread-and-butter play as a BDR; I'm in there every day. It is also helpful to quickly check a company's revenue and employee count.
Read full review
Pros
PitchBook
  • PitchBook provides a very comprehensive database of not just companies and investors but also M&A activity, financials, funds and LPs.
  • Pitchbook is multi-dimensional it how it can be used. For example, it can help to accomplish various business objectives, including deal sourcing, due diligence, private market intelligence and fundraising.
  • PitchBook has an easy-to-navigate user interface. It enables the user to quickly find the data and information that he or she needs.
Read full review
ZoomInfo
  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
Read full review
Cons
PitchBook
  • The categories for funds/investors are sometimes too general - therefore makes it hard to do specific sub-asset class searches
  • Some of the info is wrong / lacking for certain managers/firms
  • Some of the market info could be more consistent and general
Read full review
ZoomInfo
  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
Read full review
Likelihood to Renew
PitchBook
No answers on this topic
ZoomInfo
I'm not the contact. But I see it is where things are moving and if you don't have the information ZoomInfo gathers and continues to be more honed in on our customer or prospective customers, we will lose any advantages we once had and will be left behind.
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Usability
PitchBook
The matching process is fairly simple and comprehensive. The search and filter functions are clear and easy to use. We are able to export all information so that we do not miss any details when consuming the information. The layout of the extracts is sensible and the data easy to consume.
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ZoomInfo
Overall super simple to use. You do not need any training to use it, just a couple of minutes as it is very intuitive. I love using it because it has everything in one place except cadence. The filters on accounts and prospects is very easy to use as well.
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Support Rating
PitchBook
The overall support for PitchBook is about average. It is not excellent for two primary reasons. First, PitchBook can run slow from time to time, and I cannot copy and paste from the Chrome extension. I have found neither of those issues to be a function of the computer I am using. However, the PitchBook support team has proved helpful on several occasions.
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ZoomInfo
I would give it a higher rating but they keep changing our account managers.
Read full review
Implementation Rating
PitchBook
did not participate
Read full review
ZoomInfo
There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
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Alternatives Considered
PitchBook
Certain regards, such as comprehensiveness and ability to store and export searches and data related to searches PitchBook performs better than the above and remains our go to tool. However we also use DealRoom to supplement some of that data to ensure comprehensiveness and accuracy. Crunchbase appears less sophisticated and hence less relevant for us
Read full review
ZoomInfo
There’s a few not listed. All in all, ZoomInfo Sales is an essential tool if you’re hunting hard and often. The AI functionality is superior to anything else I’ve used. However, if you’re a come and go, now and then prospector you can get by with other search engines that are “static” or seeming to be lacking in current data. LI Sales Nav is great, but you’re not going to get ahold of normal mid level people on there, and contact details are protected. The biggest competitive benefit here is you get everything you could possibly want to know, I’m not aware of any other product that can hang.
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Scalability
PitchBook
we can give access to anyone interested
Read full review
ZoomInfo
No answers on this topic
Return on Investment
PitchBook
  • I'll pull ~25 company descriptions on occassion instead of writing them myself. Each time I grab one of those I'm saving myself 2-3 minutes. Easily save an hour+ on this simple / repetitive task related to a daily / weekly work product.
  • If I want to understand other companies in the industry, PB's search function will save me from skimming the internet for hours. This can result in 4-7 hours of time savings across a more macro or industry-wide project.
  • Quickly finding who invested in an asset can save sometimes 30-45 minutes of searching the internet. While I wish it provided more details on the specific fund that invested (i.e., Fund IV), it provides sufficient direction for me to begin searching internal databases.
Read full review
ZoomInfo
  • Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
  • TAM (total addressable market) data accuracy is significant.
  • AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.
Read full review
ScreenShots

PitchBook Screenshots

Screenshot of where PitchBook provides the critical insights needed to navigate complex decisions, from small asset allocation adjustments to multi-billion-dollar investments. PitchBook lets users stay informed on private and public market trends as well as company and deal updates specific to any focus.Screenshot of where to customize and visualize PitchBook data. Through the iOS or Android PitchBook app, users have the breadth and depth of private market data at their fingertips.