OpenX vs. Post Affiliate Pro

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
OpenX
Score 9.0 out of 10
N/A
OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.N/A
Post Affiliate Pro
Score 6.9 out of 10
Small Businesses (1-50 employees)
Post Affiliate Pro is designed to run an entire affiliate program from top to bottom, with the exception of processing the financial transactions. However, most payment processors and shopping carts can be fully integrated with Post Affiliate Pro. According to the vendor, this solution is intuitive, fast, effective, and infinitely expandable, and designed to grow with the user’s needs. This solution is targeted for any merchant or business who wants to start a successful affiliate program.
$129
per month
Pricing
OpenXPost Affiliate Pro
Editions & Modules
No answers on this topic
PRO
$129
per month
ULTIMATE
$249
per month
NETWORK
$599
per month
STARTER
$4,900
one-time fee
ELITE
$12,900
one-time fee
NETWORK
$24,900
one-time fee
Offerings
Pricing Offerings
OpenXPost Affiliate Pro
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
OpenXPost Affiliate Pro
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
OpenX
6.6
3 Ratings
11% below category average
Post Affiliate Pro
-
Ratings
Data Transfer6.53 Ratings00 Ratings
DSP integration6.83 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
OpenX
7.0
5 Ratings
11% below category average
Post Affiliate Pro
-
Ratings
Ad campaign creation6.85 Ratings00 Ratings
Ad deployment6.65 Ratings00 Ratings
Display advertising7.35 Ratings00 Ratings
Ad display and retargeting segmentation6.55 Ratings00 Ratings
Sequence targeting7.54 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
OpenX
6.6
5 Ratings
16% below category average
Post Affiliate Pro
-
Ratings
Ad dashboards5.95 Ratings00 Ratings
Ad performance reports6.05 Ratings00 Ratings
Ad conversion tracking6.15 Ratings00 Ratings
Ad attribution reporting7.04 Ratings00 Ratings
Cross-channel ad management7.25 Ratings00 Ratings
Ad forecasting and optimization7.64 Ratings00 Ratings
Best Alternatives
OpenXPost Affiliate Pro
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10

No answers on this topic

Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.0 out of 10

No answers on this topic

Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
OpenXPost Affiliate Pro
Likelihood to Recommend
7.3
(15 ratings)
8.1
(9 ratings)
Likelihood to Renew
7.0
(10 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
7.3
(1 ratings)
Support Rating
10.0
(1 ratings)
8.2
(1 ratings)
User Testimonials
OpenXPost Affiliate Pro
Likelihood to Recommend
OpenX
What are the best ways to integrate it with salesforce.com? What are the best ways to target our users with this tool? To segment the users? How can I integrate my ads with your adexchange-what sizes are you looking for in terms of banners, skyscrapers and so on. In this way I can plan my in house ad and those for the exchange to be the same size, to avoid duplication of work.
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QualityUnit, LLC
Post Affiliate Pro is suitable for any online business that's interested in more sales that come from affiliate partners (and are willing to pay them commission from sales).
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Pros
OpenX
  • OpenX is a system that was designed to scale as is evident in some key design decisions found throughout the platform. The multi-server setup that was chosen at Mail.com allowed for a distributed server architecture which separated the front end web delivery nodes from the backend MySQL Database master which replicated data back to each front end delivery node mysql slave. This eased the ability to horizontally scale as needed due to the ingenious separation of the ad impressions data tables on the delivery nodes which were being collected locally on each ad impression and then processed periodically back to to the master database which replicated the aggregated statistics back to the delivery nodes. The ability to load balance across the front end web delivery nodes, add caching at many different layers, utilize a CDN for the static ad images, implement PHP accelerators, and hit memcached instead of the MySQL master made the OpenX platform a service that was very resilient to failures.
  • The ability to optimize the platform is also something that OpenX does very well. This is evident in many of the config key parameters available. In addition to OpenX specific tunable's, optimizations can be made at many different levels in which the system sits. These include hardware and operating system level optimizations, tcp and networking stack optimizations, web server/php-cgi configurations, and database (MySQL InnoDB) tunable's. There are many different optimization knobs that can be tuned to help scale the application for the best performance possible
  • The documentation was simple, to the point, and well written which led to an easy initial implementation and roll out of a multi-server setup. The installation and upgrade procedures were straight forward even for the complexities of the multi-server setup. I also found the OpenX team to be accessible and even got a chance to meet some of the team at their Up Close and Personal events at Cal Tech in Pasadena. Core developers were on hand to answer technical questions and also made themselves available to us via email and irq channels.
  • The open nature of the OpenX platform allows for flexibility in the choice of web serving platform to use (Apache, nginx, Lighttpd) and also the database management systems (MySQL, PostGreSQL)
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QualityUnit, LLC
  • Tracking works brilliantly.
  • Split commission feature is great.
  • Multiple tracking methods, SEO friendly links are included.
  • SaaS version - didn't have to install anything.
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Cons
OpenX
  • Propagation could be improved; ad units that need to go live immediately could take up to 45 minutes to propagate.
  • Over-complexity can be confusing. There are multiple tiers before assigning ad units per order and it seems unnecessary.
  • Real-time reporting or a status dashboard would be great.
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QualityUnit, LLC
  • Does not provide out of the box integration with Salesforce/HubSpot
  • Requires knowledge of PHP in some use cases
  • User interface and on-screen instructions are not always user friendly
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Likelihood to Renew
OpenX
I no longer work at the company where I was using OpenX, but if I were then I'd certainly stay aboard. Frankly, there are a lot of sunk costs involved with building all of the infrastructure we had put in place, the system was working very well even if reporting was a hassle, and our team was trained on it. Also, I'm not aware of another product that does everything else we'd need it to.
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QualityUnit, LLC
No answers on this topic
Usability
OpenX
I was given the system to use as part of setting up a whole new site from scratch in less than 2 months, with a large number of specialty hub pages to run ads on and lots of content I needed to run disease specific ads on. The system was easy for me to learn on the fly in a very compressed time frame. I would have loved more chance to really dig in under the hood to see all that it could do, but given how fast I had to work, I got everything up and running and looking great. And I did it ahead of my launch deadline too. My only reservation might be for people who are not as patient as I am in picking things up, or as hands on. Customer service was great if I needed them, and a quick start guide with the essentials would be ideal for those people.
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QualityUnit, LLC
It takes some time to learn how to use it. I do believe it could be a little more usable, but the support helps every time. Even new partners learn to use it relatively fast, and as the time goes by, you can help them yourself and they do not need to reach reach out to customer service.
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Support Rating
OpenX
They went above and beyond without ever asking for additional money and we met our launch date and immediately started to meet and even surpass our business goals. Nothing was too much trouble, which really stood out compared to other companies I had and was at that time also working with. Customer service can really make or break any business; if i expect my staff to give good customer service, I expect to get it too, and Open X gave it.
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QualityUnit, LLC
Post Affiliate Pro has excellent support. It has improved over time and has a great customer support, if you have any problems. They respond quickly and so far have solved all of our problems. There could be more languages besides English, but it still works great. I can tell that the costumer service staff has a lot of experience.
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Alternatives Considered
OpenX
OpenX is less focused than MoPub and it has a bigger reach as it is not limited to the mobile app. Unlike MoPub that focuses on performance, OpenX comes from the branding world and is pushing into CTV and other areas of the industry more catered to traditional media agencies and not pure ad tech players.
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QualityUnit, LLC
Basically both are great. Post Affiliate Pro has more integration features with CMS and Payment solutions (Joomla, Drupal etc.) but has the drawback of not integrating with Salesforce and required PHP knowledge in some cases. On the other hand, Referral Rock integrates well with Salesforce and required no coding knowledge as far as I know.
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Return on Investment
OpenX
  • OpenX made it easy to manage online advertising. At the time I used the product I was the lead developer in charge of implementing the solution but quickly was put into the role of managing the traffic and training other users. It was really easy for a technical user to become a traffic manager. Getting other users trained and up to speed was very efficient.
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QualityUnit, LLC
  • Started using it several month ago; I can see that I can profit
  • Gained the trust of my customers, as they see it is rock-solid software
  • It is very flexible; it can adapt to your business needs
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ScreenShots

Post Affiliate Pro Screenshots

Screenshot of Home screenScreenshot of CampaignsScreenshot of ConfigurationScreenshot of Commisions