Postal vs. Zoho Marketing Automation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Postal
Score 8.8 out of 10
N/A
Founded in 2020 in San Luis Obispo, California, Postal is a Global Offline Engagement Platform that serves over 600 B2B customers like Yelp, Cisco Meraki, Seismic, and Fivetran. Postal helps customers to create meaningful and impactful human connections with prospects, partners, customers, and employees.N/A
Zoho Marketing Automation
Score 9.0 out of 10
N/A
Zoho Marketing Automation is a marketing automation software that helps businesses manage their marketing activities across multiple channels. It is designed to help users generate more leads, convert them into customers, and also retain them for a longer duration. Businesses can use the tool to influence, educate, and engage the potential customers, and pass on the best ones to the sales team. Users can get an understanding of all activities of their leads and create a superior personalized…
$19
per month 1000 contacts
Pricing
PostalZoho Marketing Automation
Editions & Modules
No answers on this topic
Standard
$19
per month 1000 contacts
Premium
$29
per month 1000 contacts
Enterprise
$59
per month 1000 contacts
Offerings
Pricing Offerings
PostalZoho Marketing Automation
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
PostalZoho Marketing Automation
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
PostalZoho Marketing Automation
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Postal
-
Ratings
Zoho Marketing Automation
8.0
3 Ratings
3% above category average
WYSIWYG email editor00 Ratings7.93 Ratings
Dynamic content00 Ratings7.93 Ratings
Ability to test dynamic content00 Ratings7.93 Ratings
Landing pages00 Ratings6.73 Ratings
A/B testing00 Ratings8.22 Ratings
Mobile optimization00 Ratings8.53 Ratings
Email deliverability reporting00 Ratings8.53 Ratings
List management00 Ratings8.23 Ratings
Triggered drip sequences00 Ratings8.23 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Postal
-
Ratings
Zoho Marketing Automation
8.0
3 Ratings
3% above category average
Lead nurturing automation00 Ratings7.93 Ratings
Lead scoring and grading00 Ratings7.63 Ratings
Data quality management00 Ratings8.53 Ratings
Automated sales alerts and tasks00 Ratings8.23 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Postal
-
Ratings
Zoho Marketing Automation
7.3
3 Ratings
4% below category average
Calendaring00 Ratings7.03 Ratings
Event/webinar marketing00 Ratings7.63 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Postal
-
Ratings
Zoho Marketing Automation
7.7
3 Ratings
2% above category average
Social sharing and campaigns00 Ratings7.93 Ratings
Social profile integration00 Ratings7.63 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Postal
-
Ratings
Zoho Marketing Automation
7.8
3 Ratings
4% above category average
Dashboards00 Ratings7.93 Ratings
Standard reports00 Ratings7.33 Ratings
Custom reports00 Ratings8.23 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Postal
-
Ratings
Zoho Marketing Automation
8.0
3 Ratings
5% above category average
API00 Ratings7.93 Ratings
Role-based workflow & approvals00 Ratings7.93 Ratings
Customizability00 Ratings8.23 Ratings
Best Alternatives
PostalZoho Marketing Automation
Small Businesses
Iterable
Iterable
Score 8.5 out of 10
Vbout
Vbout
Score 9.6 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PostalZoho Marketing Automation
Likelihood to Recommend
9.8
(6 ratings)
8.2
(3 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
8.5
(3 ratings)
Support Rating
-
(0 ratings)
8.2
(3 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.2
(3 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
PostalZoho Marketing Automation
Likelihood to Recommend
Postal
If you are a small or growing team that understands experiential, ABM, and gift marketing strategies and how to leverage them, Postal.io gives you everything you need with moderate CSM coverage, without the white glove price tags of similar solutions like Sendoso.
Read full review
Zoho
I could not begin to think of a situation where marketing
automation is not appropriate, particularly for small and medium-sized
businesses that often times are challenged with fewer resources. Lead
generation, customer acquisition, conversion, and reselling all require the
consistency and fluidity that marketing automation can provide. For Capitol
Corridor, we are limited by the capacity of our trains, so we cannot oversell. By
doing so, we would lose business. And we’ve leveraged marketing automation to
help us manage our train capacity as well as create transparency in our service
available to help close deals successfully.
Read full review
Pros
Postal
  • Integrates with sales engagement, marketing automation, and CRM platforms
  • Provides tracking and reporting on spending and channel effectiveness
  • Offers an extensive marketplace of various items for any budget
  • Comes with unlimited seats and sends
Read full review
Zoho
No answers on this topic
Cons
Postal
  • Navigation -Took time to find custom hyper links.
  • Finding items - Can be hard to find where items are on platform.
  • Layout could be better.
Read full review
Zoho
  • Some of the field mappings between Leads and Deals are not always perfect.
  • Social media interactions are not captured (i.e. you cannot make a case from a post)
Read full review
Likelihood to Renew
Postal
We get so much value out of the platform that I can't find any legitimate or logical reason why we wouldn't renew. Their team has been a pleasure to work with.
Read full review
Zoho
No answers on this topic
Usability
Postal
No answers on this topic
Zoho
It's flexibility allowed for 100% adoption in our company
Read full review
Support Rating
Postal
No answers on this topic
Zoho
Zoho custom support is fantastic. Quick responses from knowledgeable staff!
Read full review
Alternatives Considered
Postal
Postal.io was a more budget-friendly option than the alternatives I considered. We knew our gifting budget wouldn't be huge so we were willing to go with something less established in order to make sure we had as much budget left over as possible. We also like the flexibility with Postal.io that we could add almost anything to their marketplace if we could find it available online.
Read full review
Zoho
No answers on this topic
Contract Terms and Pricing Model
Postal
No answers on this topic
Zoho
Zoho has a good price point. I would encourage that the add-on pricing be less aggressive.
Read full review
Professional Services
Postal
No answers on this topic
Zoho
We are a professional service firm
Read full review
Return on Investment
Postal
  • Increased Productivity: It has taken a huge headache out of keeping and maintaining what swag is on hand has saved a LOT of company time
  • easier to reach out to potential clients
Read full review
Zoho
No answers on this topic
ScreenShots

Zoho Marketing Automation Screenshots

Screenshot of Get a comprehensive 360 degree view of your leads across channels. Know what stage your leads are at, identify top lead generating sources and how your campaigns are performing all from one single dashboard.Screenshot of Connect your e-store, run promotions and grow your online business using modern marketing strategies from Zoho Marketing Automation.Screenshot of Design amazing emails which your users will love engaging with and schedule them at the optimal open time for maximum engagement.Screenshot of Automate your entire marketing efforts using simple but advanced user journeys. Do more with powerful journeys, from nurturing leads with personalized content to updating lead score, setting drip campaigns and automating communications across channels.Screenshot of Design beautiful landing pages and host it freely. Library of templates to chose from, heatmap analysis, Customisable forms and easy lead management for your business.Screenshot of Ideate, build, execute and measure your entire marketing plan from a single place. Set Goals with objectives, assign budget for tasks, collaborate with team members, and run planned executions for your marketing strategy. Plus measure ROI and key metrics.