Postal vs. ZoomInfo Marketing

If you are a small or growing team that understands experiential, ABM, and gift marketing strategies and how to leverage them, Postal.io gives you everything you need with moderate CSM coverage, without the white glove price tags of similar solutions like Sendoso.

Incentivized

ZoomInfo Marketing is great for getting a holistic and quick view of a company and their employees. For sales it is very helpful as they can easily and quickly browse through the company and find any relevant information they want to use while prospecting. On the flipside sometimes the information is not up to date so sometimes they need to use ZoomInfo Marketing in tandem with other software platforms to verify the information before reaching out to the prospect.

Incentivized

• Integrates with sales engagement, marketing automation, and CRM platforms
• Provides tracking and reporting on spending and channel effectiveness
• Offers an extensive marketplace of various items for any budget
• Comes with unlimited seats and sends

• Provides contact info for prospects/customers
• Provides background information about company history, office locations, employee size etc.
• Provides any recent changes within contact role changes

Incentivized

• Navigation -Took time to find custom hyper links.
• Finding items - Can be hard to find where items are on platform.
• Layout could be better.

Incentivized

• Not able to share a pool of contacts with other users
• You will still get invalid contacts
• plans are small for a lot of money per license

Incentivized

We get so much value out of the platform that I can't find any legitimate or logical reason why we wouldn't renew. Their team has been a pleasure to work with.

Postal is easy for erudites to use.

It's still a new product, and it has some kinks that need to be worked out. The UI could be simplified and include AI capabilities to guide a user through more complex flows. Overall, MarketingOS is on track to become one of the best, if not the best, GTM platforms out there.

Incentivized

They spend most of their time pontificating on rudimentary matters. They tried to blame their own mistakes and shortcomings on the client rather than themselves.

Incentivized

Calls using Zoom remote sessions, emails chat.

Incentivized

They never ended up uploading the custom intent topics until months after we submitted them. It was difficult to select the custom intent topics in the first place as well.

Incentivized

Postal.io was a more budget-friendly option than the alternatives I considered. We knew our gifting budget wouldn't be huge so we were willing to go with something less established in order to make sure we had as much budget left over as possible. We also like the flexibility with Postal.io that we could add almost anything to their marketplace if we could find it available online.

Incentivized

ZoomInfo is easy to use and navigate, plus is more accurate than the competition. But the price per license is the highest on the market and not affordable by everyone.

Incentivized

No, it was clear.

Incentivized

Enable scalable process and implementation to use for marketing and sales.

Incentivized

• Increased Productivity: It has taken a huge headache out of keeping and maintaining what swag is on hand has saved a LOT of company time
• easier to reach out to potential clients

Incentivized

• Return on investment is difficult with high cost per license
• helps both sales and marketing with prospecting and campaigns
• conversions were increased with use of the product

Incentivized