Postmark vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Postmark
Score 9.3 out of 10
N/A
Postmark from Wildbit in Philadelphia sends and tracks transactional emails.
$10
per month
Twilio SendGrid
Score 7.4 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
PostmarkTwilio SendGrid
Editions & Modules
10,000 Emails per Month
$10.00
per month
300,000 Emails per Month
$200.00
per month
5,000,000 Emails per Month
$1200.00
per month
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
PostmarkTwilio SendGrid
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
PostmarkTwilio SendGrid
Considered Both Products
Postmark
Chose Postmark
In my opinion, sendgrid is complete garbage compared to Postmark, it's not even a comparison. I had issues with emails being sent to spam using sendgrid IPs. The dashboard is inferior, the setup is fairly comparable in difficulty, and ongoing visibility is inferior.
Chose Postmark
We felt Postmark's focus on transactional emails and their use of shared domain reputation made them stand out. We also like their user interface and ability to have many virtual email servers. Pricing was competitive and after a trial we saw a big increase in deliverability …
Twilio SendGrid

No answer on this topic

Top Pros
Top Cons
Features
PostmarkTwilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Postmark
-
Ratings
Twilio SendGrid
7.7
46 Ratings
5% below category average
WYSIWYG email editor00 Ratings7.733 Ratings
Dynamic content00 Ratings7.936 Ratings
Ability to test dynamic content00 Ratings8.034 Ratings
Landing pages00 Ratings7.522 Ratings
A/B testing00 Ratings8.526 Ratings
Mobile optimization00 Ratings9.034 Ratings
Email deliverability reporting00 Ratings7.546 Ratings
List management00 Ratings5.940 Ratings
Triggered drip sequences00 Ratings7.520 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Postmark
-
Ratings
Twilio SendGrid
8.0
46 Ratings
4% above category average
Dashboards00 Ratings8.544 Ratings
Standard reports00 Ratings8.544 Ratings
Custom reports00 Ratings7.028 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Postmark
-
Ratings
Twilio SendGrid
9.1
8 Ratings
7% above category average
URL Validation00 Ratings9.38 Ratings
Link Tracking00 Ratings9.08 Ratings
Image Validation00 Ratings9.07 Ratings
Inbox Display00 Ratings9.38 Ratings
Email Accessibility Tools00 Ratings9.08 Ratings
Spelling and Grammar Check00 Ratings8.66 Ratings
Spam Testing00 Ratings9.38 Ratings
Email Previews00 Ratings9.08 Ratings
Best Alternatives
PostmarkTwilio SendGrid
Small Businesses
Mailchimp Transactional Email (Mandrill)
Mailchimp Transactional Email (Mandrill)
Score 7.6 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
Mailchimp Transactional Email (Mandrill)
Mailchimp Transactional Email (Mandrill)
Score 7.6 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises

No answers on this topic

Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PostmarkTwilio SendGrid
Likelihood to Recommend
10.0
(10 ratings)
5.5
(57 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(1 ratings)
Usability
9.0
(1 ratings)
1.0
(4 ratings)
Support Rating
9.4
(3 ratings)
3.0
(9 ratings)
User Testimonials
PostmarkTwilio SendGrid
Likelihood to Recommend
Wildbit
If email deliverability is important, then Postmark is king. I've used all sorts of providers, with dedicated IPs and without. Postmark has always had the best deliverability and has resulted in the least amount of customer service time wasted dealing with users who simply did not receive an important email from us. It is pricier than other options, but it's well worth it if deliverability is at all important to you.
Read full review
Twilio
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
Read full review
Pros
Wildbit
  • Great, helpful customer support (rarely needed)
  • Reliable product
  • Well thought out interface, easy setup
  • Great ongoing visibility into status of emails sent through Postmark
Read full review
Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
Read full review
Cons
Wildbit
  • Not many cons since it's pretty straightforward, and if email delivery service was often impacted, we'd most likely find a new provider.
Read full review
Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
Read full review
Usability
Wildbit
The only thing that confused me initially was that if you don't put a specific sender email into the Wordpress plugin settings (I use Postmark exclusively with Wordpress site), it won't send emails. I thought that having selected the option to send via any @domain.com email, I wouldn't need to fill out a specific email to send from, but that isn't the case. I sorted that out quickly with support.
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Twilio
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
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Support Rating
Wildbit
Postmark has been an excellent solution for our business needs. We have been with them for years and have no intention of changing providers anytime soon. Support was excellent as we were getting started and their API documentation made implementation quick and easy
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Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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Alternatives Considered
Wildbit
We felt Postmark's focus on transactional emails and their use of shared domain reputation made them stand out. We also like their user interface and ability to have many virtual email servers. Pricing was competitive and after a trial we saw a big increase in deliverability rates. Therefore it was an easy decision to use Postmark over other providers.
Read full review
Twilio
If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
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Return on Investment
Wildbit
  • It is really "set and forget." I have not had any issues that I've needed to deal with. It just works.
Read full review
Twilio
  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
Read full review
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