Prezly vs. Tumblr

Since this platform is so easy to use when creating or managing communication workflows, it is recommended to work mostly with scenarios that generally require several processes to complete each group management, for example, to cover from the follow-up of employees within the communications team to the management of the team's communication processes.

Incentivized

Tumblr can be complicated when it comes to using it in a work setting. With the privacy options being somewhat limited, you will want to make sure that your staff are only sharing information that they are comfortable with in the public realm. You'll need to put some effort into designing an appropriate policy that covers the use of Tumblr and what content can be shared. If you're simply finding a way to engage staff and perhaps show outsiders what it is like to work at your organization, it can be used quite effectively, but you have to be mindful of how involved it gets.

Incentivized

• Press releases with photos, videos, clean, attractive layout
• Contact management with tags and segments for media outreach
• Click rates/open rates to help target our followup outreach
• Full HTML press releases dropped into email instead of attached PDFs that don't get opened

Incentivized

• Intuitive ease of use. It was easy to set up and get the account running immediately.
• Simplicity. Adding text, pictures and video was easy.
• Look & Feel. For the low maintenance approach we were aiming for, we were surprised that the site actually looked pretty slick.

• The contact management system is a little wonky but it has improved over the last two years and I expect that trend to continue.
• The grouping system (segments) and tagging is not intuitive. I've had many missteps in trying to get content to particular segments while deselecting individuals.
• You cannot add another group of people to a distribution without going back and recreating the same distribution. you can add individuals but not groups.

Incentivized

• It can be hard to get followers, similar to Twitter.
• Also similar to Twitter, its possible to get followers that are in no way interested in your business and seeking to promote themselves.
• If you want to use Tumblr to promote your products online, it can be a trial and error process that can be frustrating for businesses that have little experience with photography.

Because of its ease of use - both on desktop and mobile - and the perks of being able to schedule a post for future release, Tumblr is a tool that we plan to continue using in the long term. Despite feeling like a primairly one-sided tool, it can also start conversations online, which is something for which we are always striving.

Tumblr is an easy to use tool. If you're looking for a simple platform that isn't complicated Tumblr works well. There are even ways to embed it to a company website.

Prezly is much more user-friendly than Cision but isn't as robust. The pricing is similar and I believe Prezly beats it out a bit. Overall, the UI is much better in Prezly giving it the edge.

Incentivized

Tumblr turns out to be better than Facebook Pages as it allows the pages to be in the form of customizable templates. It doesn't conform to specific rules for publications beyond the provided templates. Compared to WordPress, Tumblr is much simpler to use. It doesn't require any page management skills.

Incentivized

• We have taken into account our net profit rates during the time of using Prezly, and therefore we decided that the platform is useful when generating work formations that result in higher profits. Prezly has proven to be an excellent investment, which has satisfied our team.

Incentivized

• Tumblr has helped me meet new people with similar interests.
• I used it for development blog postings for a game we worked on in college.
• N/A- Not really business oriented beyond linking to pages, but I don't have one of those businesses. I've just seen people use it for that.

Incentivized