Private Media Channel vs Wistia

• Answer the telephone and provide technical support very readily. Stay on the line to make sure your problem is solved.
• Hosting with user payment ability to be handled by their site or my site. Don't have to have different companies for payment and hosting.
• Affordable for small business.
• Ability to organize content in multiple ways. Works well for educational model.
• Allows my own branding. There branding is fairly transparent.

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• First, their platform is super easy and intuitive to use. There are lots of customization options, which are not difficult to learn and use.
• Their player is mobile responsive, so all I need to do is use the embed code on my site or landing page. Their player adapts to the viewport size.
• They have very good statistical information that helps you to see where people drop off. This insight helps evaluate content or length of video.
• Their turnstile feature allows you to put registration directly in your video, and can be used for gated content. (Register to see the rest of this video.) Also the turnstile registration date can be integrated with your marketing automation platform.

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• Niche could add a more comprehensive online tutorial.
• The Niche Web RTC program is amazing but it would be great if they had an app that would allow mobile devices to also connect even if they dont have chrome
• It would be great if Niche could add a less comprehensive platform only for healthcare applications

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• Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
• Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
• Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.

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• I believe videos for training will be the way of the future. Once the initial cost of producing the videos is accounted for, other than hosting cost all views of the course will be income.
• I believe creating short marketing videos will attract new customers.

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• There is not a day that goes by that we don't generate leads and subscribers through a Wistia form on a video - often from deep in the archives.
• Wistia lead generation has really allowed us to maximize and monetize our video collection. This morning we got a new customer who began as a lead from a video that, quite frankly, I had forgotten about.

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