Private Media Channel vs Wistia

• Answer the telephone and provide technical support very readily. Stay on the line to make sure your problem is solved.
• Hosting with user payment ability to be handled by their site or my site. Don't have to have different companies for payment and hosting.
• Affordable for small business.
• Ability to organize content in multiple ways. Works well for educational model.
• Allows my own branding. There branding is fairly transparent.

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• Cross-platform compatibility ~ In world that is focusing more on mobile accessibility, Wistia videos were able to play smoothly and effectively across all browsers and operating systems.
• Analytics ~ Wistia keeps adding to their "Stats" section, allowing me and my clients to see levels of engagement (minute by minute) as well as where viewers are coming from geographically. This helps us to decide which videos (or versions of the same video) are most effective.
• Customization ~ I've used the Wistia API to create custom playlists and also to trigger external scripts based on length of time viewing a video. They have many options via their multiple APIs, which (as a developer) is very appealing.
• Responsive support ~ Any time I've ever had to ask a question regarding the use of the system or in the API in particular, the support team was incredibly quick to respond and went out of their way to solve any issues or find an answer for me. The people who work there are passionate about their product and it shows.
• Ease of use with WordPress ~ Wistia has a WordPress plugin plus an easy "oEmbed" embed code that doesn't break in WordPress (as many other embed codes do)
• Works flawlessly with HTTPS ~ Other video platforms fail under https, giving warnings about "insecure content" or completely breaking a site's security.
• Integrated Social Media ~ Add social media sharing tools as well as download links easily.

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• The help guide and documentation is minimal. Each feature needs a guide and step-by-step instructions,
• UX can be better with tool tips and next steps.
• Self-instructed videos are missing.

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• Being a video related company, Wistia provides much of their documentation as videos. While videos are engaging and can help with illustrating an issue, sometimes I am looking for a quick answer and would prefer if they had the full text of the video alongside it. This would allow me the option of watching or reading.
• As someone who works with clients who do a lot of online marketing, it would be helpful if Wistia had built-in A/B testing of videos so an outside source wouldn't have to be used for that purpose.

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• I have experienced better customer service for end users.
• Distraction free end users (monetary result does not apply in this channel).

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• Wistia has allowed us to quickly update, upload and share content that we are trying to market for customers and prospects.
• It also allows us to share internal content for feedback purposes
• We use wistia to share customer story interviews, which is easily shared by URL

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