PubMatic vs. Rakuten Advertising

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PubMatic
Score 7.0 out of 10
N/A
PubMatic is an ad serving and retargeting solution. This platform is designed to serve as a control panel that provides users with a single view into their advertiser relationships across every screen, channel and format. The vendor says through workflow automation, real-time analytics and yield management, they are able to enable users to make smarter, faster decisions that drive revenue and streamline operations.N/A
Rakuten Advertising
Score 8.2 out of 10
N/A
Rakuten Advertising (recently Rakuten Marketing), includes the former DC Storm and its services, and is an affiliate marketing network and solution for publishers and advertisers including programmatic display and retargeting technology.N/A
Pricing
PubMaticRakuten Advertising
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
PubMaticRakuten Advertising
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
PubMaticRakuten Advertising
Top Cons

No answers on this topic

Best Alternatives
PubMaticRakuten Advertising
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10

No answers on this topic

Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.9 out of 10

No answers on this topic

Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
PubMaticRakuten Advertising
Likelihood to Recommend
1.0
(1 ratings)
8.3
(5 ratings)
Likelihood to Renew
1.0
(1 ratings)
-
(0 ratings)
User Testimonials
PubMaticRakuten Advertising
Likelihood to Recommend
PubMatic
Do not go with PubMatic -- every aspect of their company needs to improve and be tested on a higher scale for companies and organizations to be happy with their work. They need to listen to what clients are telling them to be able to improve their day to day functions.
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Rakuten Group
Great company, clear communications, fast quarterly distributions and a fun way to get paid for shopping that you are already doing. I highly recommend this service. Why would you pass up the opportunity for free money? And the Chrome extension is a wonderful add-on! Great way to remind yourself when you are on a site that Rakuten honors.
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Pros
PubMatic
No answers on this topic
Rakuten Group
  • Detailed reporting
  • User-friendly interface
  • Data accuracy
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Cons
PubMatic
  • Communication is key and PubMatic really needs to improve the way they speak to clients and their response time on emails and the time lapse between communication. Turn around time needs to improve. Simple requests like forecasting should not take weeks to turn around.
  • Understanding their product before making it available to a huge organization. Don't use companies as guinea pigs when the product isn't even working. Understand what your client expects from you from the very beginning.
  • Don't place blame where blame isn't warranted.
  • Knowing the terminology you're speaking about well before you have a conference call.
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Rakuten Group
  • Check the pages on the advertiser's website.
  • It is important that you think about the doubts and objections of the users about that product.
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Likelihood to Renew
PubMatic
We have already cancelled.
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Rakuten Group
No answers on this topic
Alternatives Considered
PubMatic
We regret using PubMatic and are happy with our choice to move forward onto a better company.
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Rakuten Group
N/A. Rakuten is the only one I've used.
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Return on Investment
PubMatic
  • Increased problem areas
  • Decreased productivity.
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Rakuten Group
  • Using Rakuten has helped in delving into previously untapped markets.
  • Rakuten has helped in analyzing & designing market specific design solutions.
  • The agency has helped in acquiring almost 8% of new clients solely based on market analytics.
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ScreenShots