PubMatic vs. Yahoo DSP
PubMatic vs. Yahoo DSP
Product | Rating | Most Used By | Product Summary | Starting Price |
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PubMatic | N/A | PubMatic is an ad serving and retargeting solution. This platform is designed to serve as a control panel that provides users with a single view into their advertiser relationships across every screen, channel and format. The vendor says through workflow automation, real-time analytics and yield management, they are able to enable users to make smarter, faster decisions that drive revenue and streamline operations. | N/A | |
Yahoo DSP | N/A | Yahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools. | N/A |
PubMatic | Yahoo DSP | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
PubMatic | Yahoo DSP | |
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Top Pros | No answers on this topic | |
Top Cons |
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PubMatic | Yahoo DSP | |
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Small Businesses | Google Ad Manager Score 8.6 out of 10 | Adobe Advertising Cloud Score 8.9 out of 10 |
Medium-sized Companies | The Trade Desk Score 8.1 out of 10 | The Trade Desk Score 8.1 out of 10 |
Enterprises | Adobe Advertising Cloud Score 8.9 out of 10 | Adobe Advertising Cloud Score 8.9 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
PubMatic | Yahoo DSP | |
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Likelihood to Recommend | 1.0 (1 ratings) | 7.3 (10 ratings) |
Likelihood to Renew | 1.0 (1 ratings) | - (0 ratings) |
PubMatic | Yahoo DSP | |
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Likelihood to Recommend | PubMatic | Yahoo (Verizon Media) |
Pros | PubMatic No answers on this topic | Yahoo (Verizon Media) |
Cons | PubMatic | Yahoo (Verizon Media) |
Likelihood to Renew | PubMatic | Yahoo (Verizon Media) No answers on this topic |
Alternatives Considered | PubMatic | Yahoo (Verizon Media) |
Return on Investment | PubMatic | Yahoo (Verizon Media) |
ScreenShots |