Mautic (open source) vs. Pure360

Mautic is not Salesforce or Dynamics of course; it is hard to install, still buggy and you have to know what you're doing if you want to use it. But that is your admission fee to an always free system that does essentially all the same things as the pricey alternatives, does it effectively and gives you total control. Mautic was acquired by Acquia, the company behind Drupal, and has been making substantial upgrades since that seem to be accelerating. The system has an active user community, active development and will only get better, making it an excellent choice to grow with and build your own systems around and never be dependent on third parties

Good for bulk email campaigns to multiple contacts, e.g. Newsletters. It's easy to set up a template, schedule send (including intelligent sending) and then has good reporting functionality.The heat map tool is great and general reporting was easy to follow, although could be easier for exporting.

Incentivized

• Marketing email organization
• Email tracking
• Email automation
• Contact management
• Open rates
• Delivery rates
• A/B testing
• Email sending
• Unsubscribe management
• SMTP management

• Easy and intuitive drag and drop design
• Good design templates
• Great customer support

Incentivized

• Setting up the email templates has required hiring a professional. The templates that are provided are not fully responsive.
• More responsive form templates are needed.

Incentivized

• Uptime - the server has gone done before when an email had just been sent out which meant that recipients could not click on links
• Automation add-on was extremely expensive considering the additional capabilities it was adding
• Login process - every time I logged in had to use an authorization email. Good security, but unnecessary for EVERY SINGLE login
• No auto-save or save button in the email builder - would have to click off the screen to save, which meant that if the window crashed, there was no way to rescue work. All it needs is a save button!

Incentivized

Infusionsoft, at the time I tested it, had a crazy editor--very unintuitive and not very clean. Mautic (open source) makes it much easier to build up campaigns. Besides that, it didn't provide what we needed to justify the lack of possibility to self-host it and the requirement to pay for it.

• We made our ROI back within a year.
• Fulfills our needs and our client's needs, our clients love it.
• I would just add more templates to the email construction selection, other than that, it is just perfect.

Incentivized

• Attracted new business through newsletters
• Helped to drive downloads on content when running campaigns (infographic, report, free trial set up was particularly effective

Incentivized