Pure360 vs. Wunderkind

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Pure360
Score 7.0 out of 10
N/A
N/AN/A
Wunderkind
Score 2.6 out of 10
N/A
Wunderkind (formerly BounceX) is presented as a people-based marketing cloud. It includes behavior-based personalization capabilities for website content, email, and other channels. The vendor states digital businesses use Wunderkind to remember who site visitors are, allowing them to deliver high-converting, one-to-one messages on websites, through emails and texts, and in ads at scale.N/A
Pricing
Pure360Wunderkind
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Pure360Wunderkind
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Pure360Wunderkind
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Pure360
6.0
1 Ratings
31% below category average
Wunderkind
-
Ratings
WYSIWYG email editor8.01 Ratings00 Ratings
Dynamic content6.01 Ratings00 Ratings
A/B testing6.01 Ratings00 Ratings
Mobile optimization5.01 Ratings00 Ratings
Email deliverability reporting6.01 Ratings00 Ratings
List management5.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Pure360
7.7
1 Ratings
2% below category average
Wunderkind
-
Ratings
Dashboards9.01 Ratings00 Ratings
Standard reports8.01 Ratings00 Ratings
Custom reports6.01 Ratings00 Ratings
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User Ratings
Pure360Wunderkind
Likelihood to Recommend
4.0
(1 ratings)
1.8
(6 ratings)
Support Rating
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
Pure360Wunderkind
Likelihood to Recommend
Pure360
Good for bulk email campaigns to multiple contacts, e.g. Newsletters. It's easy to set up a template, schedule send (including intelligent sending) and then has good reporting functionality.The heat map tool is great and general reporting was easy to follow, although could be easier for exporting.
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Wunderkind
BounceX is well suited if you want to boost list/customer base growth, but a tricky aspect of it for me is that I don't know the benefit smaller companies would get from BounceX to accelerate growth without having an existing customer base.
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Pros
Pure360
  • Easy and intuitive drag and drop design
  • Good design templates
  • Great customer support
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Wunderkind
  • Personalization in email - they have a great ability to surface products in email directly tied to what a past customer was browsing on the site
  • Great account management and fast turnaround times to address evolving needs we have
  • Very robust site experience capabilities to accommodate a lot of different use cases
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Cons
Pure360
  • Uptime - the server has gone done before when an email had just been sent out which meant that recipients could not click on links
  • Automation add-on was extremely expensive considering the additional capabilities it was adding
  • Login process - every time I logged in had to use an authorization email. Good security, but unnecessary for EVERY SINGLE login
  • No auto-save or save button in the email builder - would have to click off the screen to save, which meant that if the window crashed, there was no way to rescue work. All it needs is a save button!
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Wunderkind
  • Support is awful
  • Management will not work with you to make things right
  • Tool is buggy. It went down for 50 hours during our Black Friday sale resulting in substantial amount of lost revenue.
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Support Rating
Pure360
No answers on this topic
Wunderkind
Beware if you buy from them you are committed for a year. It is too expensive for the offering and they offer no solutions for you to manage the process/tool at a discounted rate. Will not renew my contract, that’s for sure.
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Alternatives Considered
Pure360
No answers on this topic
Wunderkind
We've used both Emarsys and Klaviyo as our ESP, while using Wunderkind to handle email/SMS acquisition and abandonment emails. Wunderkind has proven to be able to capture more emails and send more behavioral emails with the contact matching technology.
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Return on Investment
Pure360
  • Attracted new business through newsletters
  • Helped to drive downloads on content when running campaigns (infographic, report, free trial set up was particularly effective
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Wunderkind
  • For the email campaigns we had an original agreement for them to produce a 5X return on ad spend and thus far they have produced a greater than 8X return
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ScreenShots