Qualtrics XM for Strategy and Research vs. UserTesting

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Qualtrics
Score 7.4 out of 10
N/A
Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.
$1,500
per user/per year
UserTesting
Score 8.1 out of 10
N/A
UserTesting aims to enable every organization to deliver the best customer experience powered by human insight. The vendor states that with UserTesting’s on-demand Human Insight Platform, companies across industries can make accurate customer-first decisions at every level, at the speed business demands.N/A
Pricing
Qualtrics XM for Strategy and ResearchUserTesting
Editions & Modules
Research Core 1
1,500
per user/per year
No answers on this topic
Offerings
Pricing Offerings
QualtricsUserTesting
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Qualtrics XM for Strategy and ResearchUserTesting
Considered Both Products
Qualtrics
Chose Qualtrics XM for Strategy and Research
My institution at the time was using the free version of Qualtrics. We use UserTesting at work currently since we have licenses paid for. Qualtrics isn't bad at with the institution level of license but it could be better. Overall, the interface is not as exciting or eye …
UserTesting
Chose UserTesting
UserTesting allows for a quicker recruiting process for our studies. Additionally, UserTesting has more unmoderated research features and capabilities. I think that their payment model is also easier than UserInterviews. We typically user UserTesting for reaching our hard to …
Chose UserTesting
User Testing is so much easier to use than other user testing tools. It's also pretty good for transcription and now they do transcription in Spanish, which is also an important part of my work and that was one of the reasons I used Dovetail. Now I still use Dovetail as it's a …
Chose UserTesting
Qualtrics is less organized when it comes to creating tests. I don't believe they have a userbase to send tests off to... I usually have to create a test and send the links off myself to a group of testers I've reached out to or advertised to myself. In that sense, it's a lot …
Chose UserTesting
I have considered trying UserZoom but have stuck w/ UserTesting (despite my usability gripes) because I'm familiar with the platform.
Chose UserTesting
We have evaluated other tools including Validately, Loop11, LookBack, UserZoom. Some have more features and capabilities, but UserTesting seems to have the best user panel. It is also hard to switch from a tool, as you lose all the data that lives within the tool. For now we …
Chose UserTesting
Qualtrics is much better when it comes to running quantitative studies, such as surveys or preference tests as you can introduce complex logic into the survey questions themselves. The platform is also very good about making it super easy to embed videos or images that can be …
Chose UserTesting
I have used UserZoom and Validately in the past with mixed results. I feel that UserTesting has given me the most robust support and best platform for user research.
Chose UserTesting
There's no contest. UserTesting blows competitors out of the water. The usability of their product, the huge userbase of participants, and the overall support gives the product a huge leg up on other products we've tried in the past. That comes with a cost though, but it's …
Chose UserTesting
Usertesting.com is definitely easier to use but user zoom has a little more robust question functionality. It was just overkill for our needs.
Top Pros
Top Cons
Best Alternatives
Qualtrics XM for Strategy and ResearchUserTesting
Small Businesses
Jotform
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Score 8.7 out of 10
Smartlook
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Score 8.3 out of 10
Medium-sized Companies
Jotform
Jotform
Score 8.7 out of 10
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
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QuestionPro
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Score 9.3 out of 10
Optimizely Web Experimentation
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All AlternativesView all alternativesView all alternatives
User Ratings
Qualtrics XM for Strategy and ResearchUserTesting
Likelihood to Recommend
3.8
(170 ratings)
8.1
(129 ratings)
Likelihood to Renew
9.4
(41 ratings)
7.5
(5 ratings)
Usability
4.0
(21 ratings)
8.4
(117 ratings)
Availability
9.0
(1 ratings)
9.1
(1 ratings)
Performance
5.5
(1 ratings)
9.1
(1 ratings)
Support Rating
1.9
(22 ratings)
8.9
(119 ratings)
Online Training
8.0
(2 ratings)
-
(0 ratings)
Implementation Rating
9.0
(1 ratings)
9.1
(3 ratings)
Configurability
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
-
(0 ratings)
7.3
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Qualtrics XM for Strategy and ResearchUserTesting
Likelihood to Recommend
Qualtrics
Qualtrics is a good medium for creating surveys and getting analytics back for it. I think it's easy to learn if you are in the business of creating surveys or if it's part of your studies. It can be a little overwhelming for a brand new user who has never created a survey for the first time. So onboarding could be better.
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UserTesting
UserTesting solves the problem of recruitment. Thanks to UserTesting I can recruit participants from different countries around the world with the characteristics I need. Recruitment is a very difficult process for a small research team and I sometimes still struggle with that; for example, when recruiting minors for research. But not having to do the whole recruitment and reward process is a huge benefit.
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Pros
Qualtrics
  • Qualtrics CoreXM is easy to use for quick one-time surveys or for measuring opinions over time
  • It's great for sending/managing RSVPs for meetings or other gatherings or to collect important data like Conflict of Interest declarations.
  • Qualtrics CoreXM's reporting and crosstab functionality is beefy and gets better all of the time. I'm always amazed at how easy it is to generate reports for sharing my survey response data and research.
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UserTesting
  • Taking notes with video clips. I can take notes while I am watching a session and I can create clips of UX issues or bugs occurring. This really helps when I share them with other teams.
  • Exporting all your notes. I analyze all usability tests by exporting my notes from UserTesting. I wish I could bulk export multiple tests though.
  • Setting up demographics. This helps me reach out to users who are similar to our audience.
  • Setting up screeners. Some studies require specific audiences (using a specific tool etc.), by setting screeners I can make sure I reached the correct audience.
Read full review
Cons
Qualtrics
  • The collaborate feature can be clunky and sometimes we have to remove access and add a person back in for them to see the survey in their lists
  • We have a contract through our university and more than one person has created their account in the wrong place, causing some administrative headaches as that is fixed so that we can collaborate on surveys with them.
  • I wish it was easier to organize my surveys into folders, there should be a more efficient way to do that.
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UserTesting
  • The organization of the work spaces/dashboards could use some work.
  • I don't feel as supported as I used to from a customer success perspective. I used to have dedicated, go-to professionals to reach out to about my account who knew my project context, account history, etc. Recently we've been pushed into general support pools, and it doesn't feel like my account gets any personalized attention anymore.
  • I would like to see a more refined experience for collaborators - the test plans I share with them are plain text/hard to read.
  • Would be nice to be able to conduct focus groups using this tool.
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Likelihood to Renew
Qualtrics
I was impressed a couple years ago when two heads of market research at Fortune 500 companies told me about them, and I've been even more impressed with the advancements I've seen in the last year. I like where the company is headed, and I look forward to using them again in a future role.
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UserTesting
I'm very happy with my experience of the product and the level of service and learning resources they provide. If the service becomes more expensive than it currently is then we might not be able to justify additional cost - but this is theoretical. I would recommend UserTesting and would ideally renew our contract.
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Usability
Qualtrics
All the menus are very user friendly and intuitive. I can always find exactly what I'm looking for and can change anything I need to with ease. All the elements of the survey are adjustable with very little effort and without confusion.
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UserTesting
The video review interface is user-friendly and makes it easy to navigate between different test responses. This helps us quickly analyze and understand the feedback we receive from users.
UserTesting's platform is straightforward and intuitive to use when setting up tests. We can easily select the type of test we want to conduct, define our objectives and criteria, and invite participants to take the test.
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Reliability and Availability
Qualtrics
No answers on this topic
UserTesting
Never encountered any problems
Read full review
Performance
Qualtrics
No answers on this topic
UserTesting
Perfectly fine. Never had any problems.
Read full review
Support Rating
Qualtrics
Whenever we have had an issue with trying to figure out how to do something (even though the documentation is incredibly well put together) we have asked Qualtrics support and have always received our answer nearly immediately (I think in maybe 10 times, only once did a support person need to call us back). Qualtrics support is dedicated to solving customer issues right, and in the first contact, if at all possible
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UserTesting
The support team at UserTesting is super helpful, responsive, and overall respectful and nice. They respond to your chat requests very quickly if you need immediate support within the tool, where time is of the essence. If you need support via email, they are quick and responsive there too. They are also very nice and helpful
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Online Training
Qualtrics
I still use it. It does everything you need an online survey to do. From heat mapping to complex skip logic and display logic. I use it weekly and it never disappoints
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UserTesting
No answers on this topic
Implementation Rating
Qualtrics
I like being able to easily integrate new colleagues by simply giving them a log in user name and password
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UserTesting
From a technical perspective, the implementation was extremely smooth. Most of the change management / implementation hurdles were clearing use of the tool through our various security, legal, and information privacy teams. Once these concerns were addressed (UserTesting.com was very helpful in providing all the needed documentation), the implementation process was very simple and we were able to get going right away.
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Alternatives Considered
Qualtrics
]Qualtrics] CoreXM is great if you want something that is a little more [long] lasting and impactful than a simple survey engine, but aren't quite ready for something that is a long term sustainable program. I would put [Qualtrics] CoreXM squarely in the large, defined project phase. CX is more of the program phase, and other lessor vendors are great for the pre-project definition phase
Read full review
UserTesting
UserTesting allows for a quicker recruiting process for our studies. Additionally, UserTesting has more unmoderated research features and capabilities. I think that their payment model is also easier than UserInterviews. We typically user UserTesting for reaching our hard to reach segments and recruiting prospective users not already within our product user population.
Read full review
Scalability
Qualtrics
No answers on this topic
UserTesting
The package we have limits the number of people who can set up tests. This prevents us from scaling the use of the platform.
Read full review
Return on Investment
Qualtrics
  • Increased productivity due to the highly intuitive user-interface and template saving capabilities.
  • Reporting and analytics are extremely valuable. Our team can track responses and share feedback/results extremely quickly.
  • If a user has created a great template, they can share to external teams quite easily. It helps other departments!
Read full review
UserTesting
  • Cost savings of over $100K as we dont involve our research vendors as much as we used to do in the past
  • Better tested experience get out in the market quickly even when we don't have enough time available with our researchers; our designers who are well-trained on usertesting.com can test out quickly
Read full review
ScreenShots

Qualtrics Screenshots

Screenshot of

UserTesting Screenshots

Screenshot of UserTesting's several solutions for gathering rich customer experience narratives.Screenshot of Interactive Path Flows
Built on recent research in data mining, the Interactive Path Flow aggregates interaction data across multiple participant sessions to visualize the customer journey, surface unexpected behaviors, and locate key moments in the customer journey.Screenshot of Keyword Mapping
Similar keywords are automatically grouped based on overall sentiment (positive, negative, or neutral) to identify themes. Highlight reels associated with each keyword are grouped together, to discover the why behind each sentiment.Screenshot of Video capture and live streaming
Digital and real-world customer experiences are recorded on desktop and mobile devices or live streamed for in-platform viewing.Screenshot of Audience targeting
Audiences are specified by screening contributors from UserTesting’s global network of contributors or connecting to any preferred network.