What users are saying about
Likelihood to Recommend
If you are looking for a basic website analytics tool that provides some good, high level information about who is visiting your site and where traffic is coming from, Quantcast is a good tool. It's a bit less intimidating than a tool like Google Analytics as there are no custom dashboards.
- Analyze volume of traffic
- Show geographic distribution of traffic
- Demographic information of website visitors
- Better reporting for stakeholders and key business executives
- Drill down into data a bit more
- Keyword research
Quantcast's advantage over other tools is that it is 1) free (as is Google Analytics), but that it is a more easy-to-use and basic tool than Google Analytics. Quantcast does not provide the depth of analytics of other tools like Google Analytics or SimilarWeb, but it provides a good starting point for someone looking to venture into web analytics.
Return on Investment
- Ability to show web traffic over time
- Ability to show if target audience is visiting the website
- Helped inform content decisions to create better website experience for site visitors
Premium Consulting/Integration Services—
Entry-level set up fee?