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Score 6 out of 101

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Likelihood to Recommend

Quantcast Measure

If you are looking for a basic website analytics tool that provides some good, high level information about who is visiting your site and where traffic is coming from, Quantcast is a good tool. It's a bit less intimidating than a tool like Google Analytics as there are no custom dashboards.
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Pros

  • Analyze volume of traffic
  • Show geographic distribution of traffic
  • Demographic information of website visitors
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Cons

  • Better reporting for stakeholders and key business executives
  • Drill down into data a bit more
  • Keyword research
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Alternatives Considered

Quantcast's advantage over other tools is that it is 1) free (as is Google Analytics), but that it is a more easy-to-use and basic tool than Google Analytics. Quantcast does not provide the depth of analytics of other tools like Google Analytics or SimilarWeb, but it provides a good starting point for someone looking to venture into web analytics.
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Return on Investment

  • Ability to show web traffic over time
  • Ability to show if target audience is visiting the website
  • Helped inform content decisions to create better website experience for site visitors
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Pricing Details

Quantcast Measure

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details