Quantcast Measure vs. Similarweb

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Quantcast Measure
Score 8.0 out of 10
N/A
Quantcast is a web analytics platform built around total cross-platform measurement with flexible audience segmentation across those platforms.N/A
Similarweb
Score 8.3 out of 10
N/A
Similarweb PRO is a marketing intelligence platform from UK company SimilarWeb.
$0
per month
Pricing
Quantcast MeasureSimilarweb
Editions & Modules
No answers on this topic
Free
$0
per month
Enterprise
Contact sales team
Offerings
Pricing Offerings
Quantcast MeasureSimilarweb
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Quantcast MeasureSimilarweb
Considered Both Products
Quantcast Measure
Similarweb
Chose Similarweb
SimilarWeb is not as robust as Google Analytics, but it is much easier to use and user friendly for someone who wants to jump right into website analytics without having to do all the setup that Google Analytics requires. I like the dashboards and statistics provided by …
Top Pros
Top Cons
Features
Quantcast MeasureSimilarweb
SEO
Comparison of SEO features of Product A and Product B
Quantcast Measure
-
Ratings
Similarweb
7.3
11 Ratings
0% above category average
Keyword analysis00 Ratings7.111 Ratings
SERP ranking tracking00 Ratings6.78 Ratings
Competitive analysis00 Ratings8.110 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Quantcast Measure
-
Ratings
Similarweb
6.7
7 Ratings
18% below category average
Contact information00 Ratings5.94 Ratings
Company information00 Ratings6.56 Ratings
Financial Research
Comparison of Financial Research features of Product A and Product B
Quantcast Measure
-
Ratings
Similarweb
5.4
9 Ratings
1% above category average
Industry-Specific Information00 Ratings5.67 Ratings
Independent Research Access00 Ratings5.94 Ratings
Macroeconomic News00 Ratings4.75 Ratings
Search Tools00 Ratings6.98 Ratings
Market Research
Comparison of Market Research features of Product A and Product B
Quantcast Measure
-
Ratings
Similarweb
6.9
12 Ratings
0% above category average
Competitor Research00 Ratings7.612 Ratings
Consumer Feedback00 Ratings5.94 Ratings
Competitor alerts00 Ratings6.57 Ratings
Market Insights and Reports00 Ratings7.54 Ratings
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Quantcast MeasureSimilarweb
Small Businesses
StatCounter
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Score 9.0 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.7 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.6 out of 10
Sprinklr Insights
Sprinklr Insights
Score 8.9 out of 10
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User Ratings
Quantcast MeasureSimilarweb
Likelihood to Recommend
8.0
(2 ratings)
8.2
(116 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(1 ratings)
Usability
-
(0 ratings)
7.3
(2 ratings)
Support Rating
8.0
(1 ratings)
6.8
(4 ratings)
Implementation Rating
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
Quantcast MeasureSimilarweb
Likelihood to Recommend
Quantcast
If you can control how data can be used for marketing and knowing who to cater to your content, too, this is super useful. If there's not much, you can do WITH the data you're provided, and it'd be of no use. It's a must if you need to dig deeper into your audience, though.
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Similarweb LTD
Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
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Pros
Quantcast
  • Analyze volume of traffic
  • Show geographic distribution of traffic
  • Demographic information of website visitors
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Similarweb LTD
  • Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
  • Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
  • Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
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Cons
Quantcast
  • Even more details
  • Some of the generalizations of data feel vague.
Read full review
Similarweb LTD
  • Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way.
  • You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time.
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Likelihood to Renew
Quantcast
No answers on this topic
Similarweb LTD
I use it every single day and its essential to succeeding in my role
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Usability
Quantcast
No answers on this topic
Similarweb LTD
This is one of the most UI friendly tools out there. Their data presentation and analysis is top of the world. We have never had to give KT to any team to be able to onboard on to this tool. In fact, the data is sufficient enough to get newer insights every time you deep dive.
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Support Rating
Quantcast
I haven't really worked with their support.
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Similarweb LTD
Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
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Implementation Rating
Quantcast
No answers on this topic
Similarweb LTD
We liked it, things can always be better
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Alternatives Considered
Quantcast
Quantcast's advantage over other tools is that it is 1) free (as is Google Analytics), but that it is a more easy-to-use and basic tool than Google Analytics. Quantcast does not provide the depth of analytics of other tools like Google Analytics or SimilarWeb, but it provides a good starting point for someone looking to venture into web analytics.
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Similarweb LTD
Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance
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Return on Investment
Quantcast
  • Ability to show web traffic over time
  • Ability to show if target audience is visiting the website
  • Helped inform content decisions to create better website experience for site visitors
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Similarweb LTD
  • Boosting Organic Search Traffic: By leveraging the data and insights provided by Similarweb PRO, we have helped several businesses significantly improve their traffic from organic search. The platform's keyword research, competitor analysis, and market trend identification capabilities have enabled us to create tailored and effective SEO strategies for our clients, resulting in increased visibility and traffic growth.
  • Securing New Projects: Similarweb PRO's unique insights have given us a competitive edge in the consulting space, allowing us to secure projects by offering valuable information that other firms could not provide. Our ability to analyze competitors' strategies, track market trends, and assess marketing channel effectiveness using Similarweb PRO's data has made us stand out among other consulting firms, ultimately leading to new business opportunities and project wins.
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