Likelihood to Recommend If you can control how data can be used for marketing and knowing who to cater to your content, too, this is super useful. If there's not much, you can do WITH the data you're provided, and it'd be of no use. It's a must if you need to dig deeper into your audience, though.
Read full review Free services provide a wonderful resource for people on tight budgets. If willing to put forth work in data managing/analysis and If basic high traffic information or drilling down specific users in low traffic situations is needed, then StatCounter may fit your needs. If automation and low overhead are a high priority then some more expensive packages can provide the same and more information with less hassle. Because StatCounter is free, there is low risk to see if StatCounter works in your specific usage scenario.
Read full review Pros Analyze volume of traffic Show geographic distribution of traffic Demographic information of website visitors Read full review I can visit my site in real time showing pages visited and the duration of the visit. It shows very detailed data on where visitors came from. I could monitor the performance of campaigns in real-time as visitors came to my site from a promotion. Charles Rogel Vice President of Product Development and Senior Consultant
Read full review Cons Even more details Some of the generalizations of data feel vague. Read full review I would like to see our referral traffic ranked in order of most to least. I'm not sure if this function exists already, but if it does, I do not know how to do it. Maybe put the average time on site on the same chart as the visitors and page views graphs. I feel as though some tasks can be streamlined, but this is not just unique to statcounter but to other analytics sites I've used. But people like digging really deep into the data, but for people like me who use it for one purpose, a shorter one-stop-shop version would be nice. Like one page where everything can be seen. Read full review Likelihood to Renew I have not had any issues with malfunctions when using statcounter, so that would lead me to continue using the program. I would like to see more social media measuring tools, but again, we don't use the program to dig really deep. We're just looking to figure out who is reading what articles on our website are the most liked. And it helps lead our editorial team in the right direction.
Read full review Usability I never have to call tech support and never get frustrated because I can't get the information that I need.
Read full review Support Rating I haven't really worked with their support.
Read full review Alternatives Considered Quantcast's advantage over other tools is that it is 1) free (as is
Google Analytics ), but that it is a more easy-to-use and basic tool than
Google Analytics . Quantcast does not provide the depth of analytics of other tools like
Google Analytics or SimilarWeb, but it provides a good starting point for someone looking to venture into web analytics.
Read full review Wish StatCounter had a more comprehensive report feature comparable to
Google Analytics . I feel StatCounter is easier to use and to understand when compared to Google. Some people prefer
Google Analytics , but it provides so much more information that the average person really needs. It meets basic needs. If you are looking for something more robust and high level of detail, I would recommend
Google Analytics instead
Read full review Return on Investment Ability to show web traffic over time Ability to show if target audience is visiting the website Helped inform content decisions to create better website experience for site visitors Read full review StatCounter enabled us to track what works and doesn't work with regards to driving web traffic. On a personal use level, StatCounter enabled me to gauge how much additional effort I needed to make to reach the traffic levels needed on my website. Read full review ScreenShots