Outbrain, headquartered in New York with offices globally, is an internationally known native advertising platform for curating and publishing content across a variety of channels and media spaces, containing editorial controls, analytics for judging impact, and related features.
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Quora Blogs
Score 8.6 out of 10
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Quora headquartered in Mountain View, California now offers Blogs on Quora to replace their previous Board system, providing site users with a blogging platform.
If your client or organization is running a high volume awareness campaign, Outbrain would be a platform to diversify your mix with. Pretty low maintenance and easy to set up, you can get ads running in a few minutes. If your primary goal is conversions, there are probably better channels you can use where the targeting is a little more transparent and would likely see a higher avg conversion rate.
Quora Blogs is well suited to reach your ideal customer set and the interaction is lot more social than many other platforms. There are no bounds for expressing one's thoughts and ideas. A well directed communication is made and conversations are top notch. What I feel is that there should be a good enough reach for more customers.
Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back.
High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box.
The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.
We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."
Quora has an amazing community that gives you the support you need if you are actively contributing in a helpful way. Content is short and concise and gets right to the matter at hand. My team has found it useful in showing up as an expert in our industry by answering the questions that are being asked out there.
Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain
In comparison to Blogger, Quora Blogs has its perks. However, I think for any serious blogging I would find myself going elsewhere just for the added features that seem to be missing from Quora such as widgets and advanced customization
None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace.
Previously, I never read blogs and I would just try to search here or there on google/the internet for things I was interested in, but now [with Quora] I can find everything in one place.
For example, I once searched about the computer languages and their usages and one blog post really sorted out my confusion as it was completely detailed.
