Brandwatch vs. Radial Omnichannel Technology

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Brandwatch
Score 8.3 out of 10
Enterprise companies (1,001+ employees)
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.
$800
10k mentions
Radial Omnichannel Technology
Score 3.1 out of 10
N/A
eBay Enterprise offers Retail Order Management (or the eBay Enterprise Exchange Platform) presents a complete inventory and order management solution for omnichannel retailers. Via module the module Payments, Tax & Fraud, it can be expanded to include a payment gateway with fraud protection.N/A
Pricing
BrandwatchRadial Omnichannel Technology
Editions & Modules
Pro
$800
10k mentions
Enterprise
3000+
Unlimited mentions or Queries
No answers on this topic
Offerings
Pricing Offerings
BrandwatchRadial Omnichannel Technology
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
BrandwatchRadial Omnichannel Technology
Top Pros
Top Cons
Best Alternatives
BrandwatchRadial Omnichannel Technology
Small Businesses
Simplify360
Simplify360
Score 7.8 out of 10
Webgility
Webgility
Score 8.9 out of 10
Medium-sized Companies
Mention
Mention
Score 9.4 out of 10
Accounting Seed
Accounting Seed
Score 8.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
SAP Commerce Cloud
SAP Commerce Cloud
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BrandwatchRadial Omnichannel Technology
Likelihood to Recommend
4.3
(65 ratings)
9.0
(1 ratings)
Likelihood to Renew
10.0
(8 ratings)
-
(0 ratings)
Usability
6.1
(7 ratings)
-
(0 ratings)
Performance
7.0
(2 ratings)
-
(0 ratings)
Support Rating
4.1
(13 ratings)
-
(0 ratings)
Online Training
6.4
(1 ratings)
-
(0 ratings)
Implementation Rating
9.1
(2 ratings)
-
(0 ratings)
Ease of integration
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
BrandwatchRadial Omnichannel Technology
Likelihood to Recommend
Cision
The user interface is great and is easy to use for social media marketers of all ranges. In regard to planning and scheduling content, it allows all users with access to the capability to view all upcoming on an actual calendar. For organizational purposes, this is great and mitigates any confusion that other team members may have. The tool seems to always be updating which has its pros and cons because once you figure something out, there's a switch and you'll need to relearn how things are positioned but overall, it's not a heavy lift.
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bpostgroup
Support, will help with implementation and throughout the client to company relationship
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Pros
Cision
  • Clean, beautiful visuals that can be easily incorporated into reports to be used internally and externally.
  • Customization-- anywhere from the queries you create to adjusting individual report widget/components this tool is very flexible.
  • Excellent Customer Service and support. My Brandwatch rep is always open to hearing from me for questions and often reaches out to me to check in on my status or see if I would like to participate in beta programs.
  • Constant innovation. It seems like Brandwatch is constantly updating and adding improvements to their platform--especially with their 2019 acquisition of Crimson Hexagon.
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bpostgroup
  • Support is the best
  • Deliverability Support/ISP relationships
  • Ease of use - powerful tool
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Cons
Cision
  • Very steep learning curve- good luck training casual users on the difference between a query, a rule, a category etc
  • Lack of access to FULL historic data is a serious drawback- populating that data takes a minimum of 24 hours and incurs additional costs
  • Volume limits mean you may have to build your query to exclude mentions that may be useful in getting the full context of the situation
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bpostgroup
  • Potentially a mobile app for businesses/companies to update on the fly (ease of accessibility)
  • At times support if [dealing with a] small project, it can take awhile with additional mone - although money to scale less than competitors
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Likelihood to Renew
Cision
Brandwatch is a simple tool that is easy to learn and understand. Without any rigorous training, the team can learn to use it and interpret the results in an efficient manner. It saves a lot of work and helps the team to focus on other important time consuming tasks. I would like to continue using Brandwatch.
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bpostgroup
No answers on this topic
Usability
Cision
I've invited quite a few of my colleagues to try Brandwatch, and all of them were able to use its features with no assistance, and most of these had never used a social listening/monitoring tool before, or even a digital analytics tool! Brandwatch is not only easy to use, but filters, widgets, menus and other options are in intuitive places - it just works
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bpostgroup
No answers on this topic
Performance
Cision
Brandwatch craps out sometimes. Pages freeze, data doesn't populate for hours. It's fine if you're not in a hurry but something to keep in mind if you're working in real-time. It's not as bad as Talkwalker but it's impacted timely delivery of work for me, and one of the first things I teach when introducing the platform is the process for closing out and re-logging in to see if it unfreezes
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bpostgroup
No answers on this topic
Support Rating
Cision
The Brandwatch Consumer Research customer success team is outstanding. Every member of their team has been wildly helpful and remarkably pleasant. These people go above and beyond to ensure you have all the tools and help you need to find success on their platform. I had several calls where we discussed difficulties users where having on the platform that resulted in an overall improvement in reporting across the board. They didn't just answer our questions, they dug deeper to find root problems and helped us build out dashboards to alleviate them.
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bpostgroup
No answers on this topic
Online Training
Cision
good knowledge, great tips, although the program seems a bit disconnected. It could improve it they create more free webinars and a good content calendar and tackle little topics in each webinar. Their trainers are top notch and they know a lot about the tool but they fall a bit low on technical level understanding of how the tool actually works
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bpostgroup
No answers on this topic
Implementation Rating
Cision
Not that I can think of.
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bpostgroup
No answers on this topic
Alternatives Considered
Cision
If you're using it to monitor your brand's social presence only, or if you're in an agency and using it to monitor existing clients and provide reports to them, then this is a great tool and you're hard-pressed to find something better. But if you're wanting it more for new business and discovery, there are tools that do this much better, including Sysomos and Crimson Hexagon. So it depends on what specifically you're trying to do. My agency was already using this product when I arrived, so I did not have a choice in the matter, but I've evaluated both of these other tools. Crimson is similar enough that the slight increase in cost doesn't justify switching. Synthesio is the most expensive competitor in the market (no matter what they tell you), but you get what you pay for. If you can afford it, go with Synthesio.
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bpostgroup
In the top 2 Top for support costs (lowest)
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Return on Investment
Cision
  • At a high level, the biggest impact the Brandwatch Analytics has had is giving us the ability to quantify the impact of social media for our clients. In the world of social, ROI is defined and interpreted differently across clients (particularly where it's more difficult to apply traditional ROI) - so this may mean reporting on earned media for some, while for others it's measuring increasing engagements or social mentions over time.
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bpostgroup
  • Best support
  • Low CPM rates
  • High ROI tool to support marketing efforts.
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ScreenShots

Brandwatch Screenshots

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