What users are saying about
81 Ratings
81 Ratings
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Score 7.1 out of 101

Likelihood to Recommend

Radian6

Radian6 in my opinion is a very no-nonsense type of tool. I know what I am going to get. So in a sense of where it is best suited, I feel as though it is best suited for clients that need a basic read on volume for their brand as well as spikes in conversation over the last 3 months. Radian lacks an automated analysis that is usable. As with other tools, automated sentiment tends to be crap. When comparing to Sysomos, I tend to lead on Radian more because I see them as similar tools though Radian gives me more information. Sysomos has an influencer/'authoritative' portion that the basic Radian tool seems to lack, however, from prior vendor conversations (Im not sure if they have changed it since), Sysomos' was primarily based on twitter followers
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Pros

Radian6

  • I think Radian6 have one of the best data crawls out of the Social Monitoring tools that I have used. The tool consistently returns the largest volume numbers.
  • Radian6 is great at getting a read on what is being said about your brand and most importantly, doing so quickly. It only takes a minute or two to set up a keyword group and the pull can run in a matter of seconds.
  • The tool's AI behind the data crawl is smart. When searching for certain keywords like Pepsi, social mentions that include Pepsi in a hashtag are also pulled back. So not only posts including #Pepsi, but also #ILovePepsi would be pulled back as well.
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Cons

Radian6

  • Export limit. 500 mentions is too little. Any topic could easily gather over 2000 mentions in my experience.
  • Keyword sentiment. This is the major turn-off but it is not unique only to Radian 6.The keyword-based analysis cannot properly interpret human emotions. The sentiment we received is not accurate but we just don't have the time to go through these mentions manually to get a favorability ratio.
  • Level of noise. Often times there are quite a few automated and duplicated message/advertising that should have been noticed, captured and filtered out automatically by the system.
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Likelihood to Renew

Radian6

Radian6 6.7
Based on 25 answers
I loved using Radian6 because how powerful of a tool it was and they had a great support team. Granted, this was over a year ago and I know there have been changes in the company. The user interface can be tricky and I highly recommend getting lots of training on how to use the tool.
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Usability

Radian6

Radian6 9.0
Based on 7 answers
There are certain restrictions to profile creation, key words, and historical data only goes back 90 days. More $$ if you want increased historical data
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Reliability and Availability

Radian6

Radian6 9.2
Based on 4 answers
The platform is rarely down
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Performance

Radian6

Radian6 8.9
Based on 4 answers
No issues with performance.
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Support

Radian6

Radian6 4.3
Based on 6 answers
• We have a dedicated account rep and he is very capable and helpful. We usually engage through the account rep rather than through support.
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Online Training

Radian6

Radian6 6.2
Based on 5 answers
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
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Implementation

Radian6

Radian6 9.5
Based on 5 answers
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
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Alternatives Considered

Radian6

We evaluate up to five listening tools every year and each has their pros and cons. Radian6 satisfied our needs in reporting, insights and the representation of the data. We also liked the amount of data the tool could pull conversations from. We found this tool had the ability to capture a wide range of sources for mentions
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Return on Investment

Radian6

  • Social Brand Intelligence reporting. This involves monitoring of the client's brand as well as their competitive set. You can determine sentiment of conversation via random sample and can determine the Share of Voice in various media types to include, blogs, twitter & Facebook.
  • Helps develop Social insights through SBA performance, Sentiment and Competitive analysis
  • The alternative to not using this platform of course is to monitor manually. This is both cost prohibitive to the client and requires a large team of hourly billable staff versus one or two individuals using R6 which is less the $1000 per brand profile.
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Pricing Details

Radian6

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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