What users are saying about
82 Ratings
82 Ratings
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Score 7.4 out of 101

Likelihood to Recommend

Radian6

Radian6 in my opinion is a very no-nonsense type of tool. I know what I am going to get. So in a sense of where it is best suited, I feel as though it is best suited for clients that need a basic read on volume for their brand as well as spikes in conversation over the last 3 months. Radian lacks an automated analysis that is usable. As with other tools, automated sentiment tends to be crap. When comparing to Sysomos, I tend to lead on Radian more because I see them as similar tools though Radian gives me more information. Sysomos has an influencer/'authoritative' portion that the basic Radian tool seems to lack, however, from prior vendor conversations (Im not sure if they have changed it since), Sysomos' was primarily based on twitter followers
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Pros

Radian6

  • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
  • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
  • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
  • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
  • A keyword can be edited quickly to tailor the needs and the results were quick.
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Cons

Radian6

  • Radian6 does not pull data from a handful of major sites that provide extremely useful content, such as LinkedIn groups, Amazon reviews, and Google+.
  • Radian6 also does not capture comments made in response to Facebook fan page post or pick up posts proactively made by fans to pages unless the fans make all their content public.
  • The query search for Radian6 basically consists of "and" "or" and "not" as filtering tools but doesn't provide other valuable filtering options such as narrowing your search to specific sites or links.
  • Radian6's website is entirely in Flash, which makes your computer slow down quite a bit.
  • The collaboration process has some glitches. For example, when a user creates a campaign or keyword to track, everyone on the team can see it but will not have the ability to modify anything.
  • In addition to the license fee, there is a per-topic profile fee, which is where you tell it what data you want to pull in. If you want to separate data, there is only so much you can do within one topic profile. If you go over your data limit, you'll be charged!
  • It's very expensive. If you're a small - mid-sized company you can probably get the same results with a much more affordable software.
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Likelihood to Renew

Radian6

Radian6 6.7
Based on 25 answers
I found an alternative solution to be better (first Jive, and then Spredfast because it has a better listening component and engagement capabilities). Radian 6 was expensive to scale. The B2B company I worked for targeted several industries - ie. robotics, medical device design, automotive. Radian6 charged both by keyword and user. It was impossible to scale due to cost restrictions. Therefore, we could only use the tool to monitor and react to certain product keywords and not proactively to get involved in important conversations in various industries. Instead we went with a service that integrated with our social intranet. This allowed the social team to quickly find internal experts based on their profiles, host a conversation about the social media post internally, and the publish a response back out. This was better than getting user licenses and training thousands of employees on a tool they may only use a few times a year or trying to manage the social media monitoring process via email
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Usability

Radian6

Radian6 9.0
Based on 7 answers
• Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
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Reliability and Availability

Radian6

Radian6 9.2
Based on 4 answers
The platform is rarely down
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Performance

Radian6

Radian6 8.9
Based on 4 answers
Could vary based on your internet connection
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Support

Radian6

Radian6 8.7
Based on 9 answers
I don't remember having to reach out to support quite often when working with Radian6. However, before I started in that position working with the platform, my manager relayed to me that the customer support for Radian6 and Salesforce overall was quick and efficient, and that they usually got back to him within a day or so
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Online Training

Radian6

Radian6 6.2
Based on 5 answers
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
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Implementation

Radian6

Radian6 9.5
Based on 5 answers
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
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Alternatives Considered

Radian6

We use Union Metrics for reporting purposes, but for social listening they are not as robust as Radian6. The same scenario with Sprout Social. We used them as part of Meltwater, but didn’t continue with the service. Radian6 has not been glitchy, provided quick results from keyword searches, and produces ready to report dashboard results
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Return on Investment

Radian6

  • Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
  • Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
  • If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.
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Pricing Details

Radian6

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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