Salesforce Marketing Cloud Social Studio (retiring) vs. Sprinklr Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce Marketing Cloud Social Studio (retiring)
Score 5.9 out of 10
N/A
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.
$1,000
Per Org Per Month
Sprinklr Social
Score 8.0 out of 10
N/A
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI…
$299
per month per seat
Pricing
Salesforce Marketing Cloud Social Studio (retiring)Sprinklr Social
Editions & Modules
Basic
$1,000.00
Per Org Per Month
Pro
$4,000.00
Per Org Per Month
Corporate
$12,000.00
Per Org Per Month
Enterprise
$40,000.00
Per Org Per Month
Sprinklr Social Advanced Plan
$299
per month per seat
Sprinklr Social Enterprise Plan
Contact Us
Offerings
Pricing Offerings
Salesforce Marketing Cloud Social Studio (retiring)Sprinklr Social
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Salesforce Marketing Cloud Social Studio (retiring)Sprinklr Social
Considered Both Products
Salesforce Marketing Cloud Social Studio (retiring)

No answer on this topic

Sprinklr Social
Chose Sprinklr Social
We were not a fan of Hootsuite. In the beginning it was alright but we noticed very quickly how much slower it was than Sprinklr Modern Sales & Engagement and how much more we had to contact support. Their pulling streams would act up quite regularly, as would the responding to …
Chose Sprinklr Social
I think that Sprinklr is strongest in analytics and community management - however - the interface of the other platforms I have used is more friendly and other colleagues have a harder time with navigating the Sprinklr platform.
Chose Sprinklr Social
In order to find the best vendor to serve our current needs, we looked at a number of options. After a comprehensive evaluation, we decided to continue our partnership with Sprinklr because of its focus on larger enterprise companies and ability to cater to Cisco’s needs.
Chose Sprinklr Social
We looked at Sprout Social, Salesforce Marketing Cloud, & SocialEngage.

Sprout Social and EngageSocial are good products for mid-market organizations with relatively simple needs. They have excellent monitoring / listening capabilities, but less robust reporting capabilities.
Top Pros
Top Cons
Features
Salesforce Marketing Cloud Social Studio (retiring)Sprinklr Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.5
10 Ratings
11% above category average
Sprinklr Social
7.7
51 Ratings
1% above category average
Boolean keyword searches7.09 Ratings8.644 Ratings
Filtering out noise/spam7.09 Ratings8.247 Ratings
Sentiment analysis10.08 Ratings6.248 Ratings
Broad channel coverage10.010 Ratings7.847 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.5
10 Ratings
7% above category average
Sprinklr Social
8.1
51 Ratings
2% above category average
Content planning and scheduling10.010 Ratings8.248 Ratings
Audience targeting8.09 Ratings7.943 Ratings
Content optimization8.08 Ratings8.041 Ratings
Workflow management8.010 Ratings8.145 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
7.6
9 Ratings
6% below category average
Sprinklr Social
7.7
50 Ratings
5% below category average
Automated routing and prioritization9.99 Ratings6.443 Ratings
Customer interaction histories9.99 Ratings8.049 Ratings
Bulk actions3.19 Ratings8.646 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
5.5
9 Ratings
33% below category average
Sprinklr Social
6.9
43 Ratings
10% below category average
Lead generation5.08 Ratings6.430 Ratings
Content marketing5.09 Ratings5.736 Ratings
Paid media management6.07 Ratings7.431 Ratings
Campaigns and promotions6.08 Ratings8.237 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.1
10 Ratings
5% below category average
Sprinklr Social
8.5
54 Ratings
0% below category average
Twitter9.010 Ratings9.152 Ratings
Facebook10.010 Ratings8.352 Ratings
LinkedIn10.08 Ratings8.339 Ratings
Google+6.86 Ratings8.226 Ratings
Instagram8.07 Ratings8.751 Ratings
Pinterest6.54 Ratings8.227 Ratings
YouTube6.76 Ratings9.137 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.6
9 Ratings
9% above category average
Sprinklr Social
7.6
53 Ratings
3% below category average
Campaign success analytics8.99 Ratings7.449 Ratings
Real-time tracking7.09 Ratings8.152 Ratings
Competitor analysis9.97 Ratings7.235 Ratings
Account management
Comparison of Account management features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
9.5
9 Ratings
15% above category average
Sprinklr Social
7.4
51 Ratings
10% below category average
Role-based user permissions & privileges9.08 Ratings8.650 Ratings
Mobile access9.99 Ratings6.144 Ratings
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Salesforce Marketing Cloud Social Studio (retiring)Sprinklr Social
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Score 9.8 out of 10
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Score 9.8 out of 10
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Score 9.3 out of 10
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Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
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Score 9.3 out of 10
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Score 9.3 out of 10
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User Ratings
Salesforce Marketing Cloud Social Studio (retiring)Sprinklr Social
Likelihood to Recommend
8.9
(51 ratings)
7.8
(79 ratings)
Likelihood to Renew
8.8
(38 ratings)
7.0
(29 ratings)
Usability
9.0
(9 ratings)
10.0
(7 ratings)
Availability
9.6
(5 ratings)
9.1
(5 ratings)
Performance
8.4
(5 ratings)
8.2
(4 ratings)
Support Rating
9.0
(8 ratings)
9.9
(34 ratings)
In-Person Training
10.0
(1 ratings)
7.0
(2 ratings)
Online Training
7.6
(6 ratings)
8.4
(3 ratings)
Implementation Rating
9.8
(6 ratings)
9.0
(5 ratings)
Product Scalability
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
Salesforce Marketing Cloud Social Studio (retiring)Sprinklr Social
Likelihood to Recommend
Discontinued Products
If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types. Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
Read full review
Sprinklr
In my perspective, I would say Sprinklr Modern Sales &
Engagement is best suited for teams and organizations who are more involved in
automating social media activities, getting a great analytical report on
activity engagement, and generating lists and bolds that helps determine the
trends and events, etc. One of the best tools that one could use for clients
with every information they would need.
Read full review
Pros
Discontinued Products
  • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
  • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
  • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
  • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
  • A keyword can be edited quickly to tailor the needs and the results were quick.
Read full review
Sprinklr
  • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
  • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
  • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
Read full review
Cons
Discontinued Products
  • Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
  • Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.
Read full review
Sprinklr
  • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
  • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
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Likelihood to Renew
Discontinued Products
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
Read full review
Sprinklr
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
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Usability
Discontinued Products
• Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
Read full review
Sprinklr
It's simple to learn and easy to use. Compared to other social media monitoring tools like it, it has less of a learning curve than most. Between the filters, macros, tagging, and ability to like or reply to posts, it seems pretty comprehensive. At the very least, it accomplishes everything that my organization uses it for
Read full review
Reliability and Availability
Discontinued Products
The platform is rarely down
Read full review
Sprinklr
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
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Performance
Discontinued Products
No issues with performance.
Read full review
Sprinklr
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
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Support Rating
Discontinued Products
As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.
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Sprinklr
Support is amazing. We have had to reach out [to] them only a few times in the past few years. Each time, they were back in touch with us within the hour or two, no matter the time. We've always had our issues addressed quickly and promptly corrected. They are a great team to work with.
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In-Person Training
Discontinued Products
No answers on this topic
Sprinklr
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
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Online Training
Discontinued Products
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
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Sprinklr
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
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Implementation Rating
Discontinued Products
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
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Sprinklr
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
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Alternatives Considered
Discontinued Products
Compared to Radian6, I found Meltwater Buzz, Simply Measured, and Sprout Social to be much more user friendly. Meltwater Buzz and Radian6 are very similar products with many of the same functionalities but Buzz presents your analytics in a way that is much easier to understand. I did a two week trial with Sprout Social and absolutely loved the product but our company needed the capability to connect to Salesforce, which is available on R6 and Buzz. Simply Measured is my all time favorite but I have only used the free version so I am not completely sure how it stacks up to Radian6
Read full review
Sprinklr
As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
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Scalability
Discontinued Products
No answers on this topic
Sprinklr
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Read full review
Return on Investment
Discontinued Products
  • Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
  • Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
  • If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.
Read full review
Sprinklr
  • Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
  • Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
  • If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
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