Salesforce Marketing Cloud Social Studio (retiring) vs. Sysomos, now part of Meltwater

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Salesforce Marketing Cloud Social Studio (retiring)
Score 5.9 out of 10
N/A
Radian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product is slated to be retired in November 2024.
$1,000
Per Org Per Month
Sysomos, now part of Meltwater
Score 8.3 out of 10
N/A
Sysomos was a social media listening and marketing solution for content discovery, planning, publishing, moderation, and analytics. Sysomos was acquired by Meltwater, and is no longer available, but the features of the former Sysomos are now part of the Meltwater platform.
$1,000
per month
Pricing
Salesforce Marketing Cloud Social Studio (retiring)Sysomos, now part of Meltwater
Editions & Modules
Basic
$1,000.00
Per Org Per Month
Pro
$4,000.00
Per Org Per Month
Corporate
$12,000.00
Per Org Per Month
Enterprise
$40,000.00
Per Org Per Month
Sysomos
$1,000.00
per month
Offerings
Pricing Offerings
Salesforce Marketing Cloud Social Studio (retiring)Sysomos, now part of Meltwater
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Salesforce Marketing Cloud Social Studio (retiring)Sysomos, now part of Meltwater
Considered Both Products
Salesforce Marketing Cloud Social Studio (retiring)

No answer on this topic

Sysomos, now part of Meltwater
Chose Sysomos, now part of Meltwater
It is the best research tool for planning social analysis, It also helps to identify influences and to optimize the campaign. Meltwater Social is probably the best solution out there for your social listening needs because it has the best features and user interface. The tool …
Top Pros
Top Cons
Features
Salesforce Marketing Cloud Social Studio (retiring)Sysomos, now part of Meltwater
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.5
10 Ratings
11% above category average
Sysomos, now part of Meltwater
-
Ratings
Boolean keyword searches7.09 Ratings00 Ratings
Filtering out noise/spam7.09 Ratings00 Ratings
Sentiment analysis10.08 Ratings00 Ratings
Broad channel coverage10.010 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.5
10 Ratings
7% above category average
Sysomos, now part of Meltwater
-
Ratings
Content planning and scheduling10.010 Ratings00 Ratings
Audience targeting8.09 Ratings00 Ratings
Content optimization8.08 Ratings00 Ratings
Workflow management8.010 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
7.6
9 Ratings
6% below category average
Sysomos, now part of Meltwater
-
Ratings
Automated routing and prioritization9.99 Ratings00 Ratings
Customer interaction histories9.99 Ratings00 Ratings
Bulk actions3.19 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
5.5
9 Ratings
33% below category average
Sysomos, now part of Meltwater
-
Ratings
Lead generation5.08 Ratings00 Ratings
Content marketing5.09 Ratings00 Ratings
Paid media management6.07 Ratings00 Ratings
Campaigns and promotions6.08 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.1
10 Ratings
5% below category average
Sysomos, now part of Meltwater
-
Ratings
Twitter9.010 Ratings00 Ratings
Facebook10.010 Ratings00 Ratings
LinkedIn10.08 Ratings00 Ratings
Google+6.86 Ratings00 Ratings
Instagram8.07 Ratings00 Ratings
Pinterest6.54 Ratings00 Ratings
YouTube6.76 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
8.6
9 Ratings
9% above category average
Sysomos, now part of Meltwater
-
Ratings
Campaign success analytics8.99 Ratings00 Ratings
Real-time tracking7.09 Ratings00 Ratings
Competitor analysis9.97 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Salesforce Marketing Cloud Social Studio (retiring)
9.5
9 Ratings
15% above category average
Sysomos, now part of Meltwater
-
Ratings
Role-based user permissions & privileges9.08 Ratings00 Ratings
Mobile access9.99 Ratings00 Ratings
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Salesforce Marketing Cloud Social Studio (retiring)Sysomos, now part of Meltwater
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Score 9.8 out of 10
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Score 7.8 out of 10
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Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Mention
Mention
Score 9.4 out of 10
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Score 9.3 out of 10
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User Ratings
Salesforce Marketing Cloud Social Studio (retiring)Sysomos, now part of Meltwater
Likelihood to Recommend
8.9
(51 ratings)
7.0
(46 ratings)
Likelihood to Renew
8.8
(38 ratings)
6.8
(28 ratings)
Usability
9.0
(9 ratings)
9.0
(6 ratings)
Availability
9.6
(5 ratings)
8.2
(5 ratings)
Performance
8.4
(5 ratings)
8.5
(5 ratings)
Support Rating
9.0
(8 ratings)
2.0
(8 ratings)
In-Person Training
10.0
(1 ratings)
9.6
(2 ratings)
Online Training
7.6
(6 ratings)
8.0
(5 ratings)
Implementation Rating
9.8
(6 ratings)
10.0
(8 ratings)
User Testimonials
Salesforce Marketing Cloud Social Studio (retiring)Sysomos, now part of Meltwater
Likelihood to Recommend
Discontinued Products
If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types. Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
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Discontinued Products
Sysomos Expion is best suited, in my opinion, to offices where either you have only one moderator/manager OR where multiple users plan to manage a specific channel. Without live updates, it gets far too complicated for multiple users to manage the exact same workload
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Pros
Discontinued Products
  • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
  • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
  • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
  • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
  • A keyword can be edited quickly to tailor the needs and the results were quick.
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Discontinued Products
  • Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic.
  • Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more.
  • User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform.
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Cons
Discontinued Products
  • Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
  • Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.
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Discontinued Products
  • It does not provide a visual for volume over time.
  • The visuals aren't excellent, and would require an export to create better looking graphics.
  • The interface isn't intuitive and sometimes requires clicking around to find things that seem like they should be under a different title.
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Likelihood to Renew
Discontinued Products
I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
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Discontinued Products
There are two differentiating features that Sysomos MAP has that the competitor tools I have experienced (Radian6, Meltwater Buzz) did not: user-friendly Boolean queries for searches and near-real-time results. The former is important because, of course, your results are only as good as your search/campaign. With Sysomos, once you master Boolean queries (which isn't terribly difficult) you're set for creating any kind of listening report. I strongly prefer this to the "campaign creator" forms that other services provide. Second, Sysomos MAP returns results almost immediately - like a Google search. So if you get your results and see that you need to tweak your query - no big deal. Or if you have a last-minute request for a client - not an issue. Meltwater can take up to 48 hours for a search to fully populate. This is a major issue if you get your full set of results back and see that you need to adjust the query; you're looking at another two days of wait time. A long wait on results can also prove problematic in agency settings where clients or prospective clients often need results with a quick turnaround.
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Usability
Discontinued Products
• Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
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Discontinued Products
The product is very easy to use. The platform is visual and data is easy to read. Boolean construction can sometimes be difficult, but the boolean constructor tool is helpful for boolean beginners. For more experienced boolean constructors, the boolean display at the top is very helpful in identifying where there may be holes in the construction
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Reliability and Availability
Discontinued Products
The platform is rarely down
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Discontinued Products
Not really an availability issue, but concurrency licensing rules mean that only one user can be logged in at a time.
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Performance
Discontinued Products
No issues with performance.
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Discontinued Products
This has not been an issue. It is actually beating TweetDeck when we are tagged within a post that TweetDeck is monitoring.
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Support Rating
Discontinued Products
As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.
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Discontinued Products
Unfortunately, we have not had a great experience with customer support from Klear. In the sales process, they were very responsive and helpful, but when onboarded, it definitely changed. We are based in the US and our customer service rep is based in Israel, meaning our work hours barely overlap. Oftentimes we're waiting 24+ hours for a response, and when it's a time-sensitive issue (like the platform not pulling in Instagram Story data) we want it to be resolved as quickly as possible. Klear also has a chat feature for more immediate help, but we've experienced a similar situation there where it takes 12+ hours to get a response and it's usually from our customer service rep. Our rep is very nice, but also doesn't seem very knowledgeable about the platform, and usually can't provide an immediate answer to a question we ask and has to "check with her team."
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Online Training
Discontinued Products
• We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
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Discontinued Products
We had a kick-off training with the whole team where they walked us through the functionality. This was a pretty effective and comprehensive training.
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Implementation Rating
Discontinued Products
Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
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Discontinued Products
Implementation was so easy I dont even remember it!
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Alternatives Considered
Discontinued Products
Compared to Radian6, I found Meltwater Buzz, Simply Measured, and Sprout Social to be much more user friendly. Meltwater Buzz and Radian6 are very similar products with many of the same functionalities but Buzz presents your analytics in a way that is much easier to understand. I did a two week trial with Sprout Social and absolutely loved the product but our company needed the capability to connect to Salesforce, which is available on R6 and Buzz. Simply Measured is my all time favorite but I have only used the free version so I am not completely sure how it stacks up to Radian6
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Discontinued Products
We've used Sprout Social & Hootsuite in the past -- and they all stack up pretty evenly. Sysomos has the same features as Sprout or Hootsuite, except their reports and analytics are a little more detailed. Hootsuite has a better social media management software and dashboard though
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Return on Investment
Discontinued Products
  • Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
  • Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
  • If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.
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Discontinued Products
  • Lowered costs and overhead when Expion got introduced as we now use one centralized solution for all of our social media work
  • We can finally calculate ROI with ease and understand our campaign performance through proper tracking and analytics
  • Competition tracking was never easier
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ScreenShots

Sysomos, now part of Meltwater Screenshots

Screenshot of TOP CONTENT: See the best performing content from all your social media channels in one view plus compare it against your competitors’ pages.Screenshot of FAN MODERATION: Sysomos Expion makes it easy to know who to speak to, when to engage in conversation and can even be integrated with customer care centers.Screenshot of PUBLISH: Easily plan, schedule and publish content from a simple drag-and-drop calendar with workflow that’s easy to track and review.Screenshot of OPTIMIZE PAID ADS: Optimize paid ads with smarter analytics and trending triggers so you can better understand how organic and paid content are working together.Screenshot of DYNAMIC DASHBOARDS: Powerful marketing analytics shows that it’s not just about creating a report or crunching some numbers - but about telling a story.  You’ll discover patterns, breakouts, and trends in real time to capitalize on opportunities.