Kabbage by American Express vs. Comscore Ad Metrix

The project payments processing through this software is amazing and easy to create effective reports and easy on financial data analytics generation and invoicing tools are powerful. The platform has clean interface for the beginners to simply adapt on its functionalities and easy to navigate and provide excellent financial accurate results.

Incentivized

Ad Metrix is well suited for teams that are directly tied to sales teams as well as teams that use DMP and other platforms to help target and retarget specific users for ads or site visits/views.

It may not be as useful if the organization is not targeting specific users or isn't interested in their consumption habits and what competitors are focusing on.

Incentivized

• Radius connects with our salesforce and allows marketing to source lookalike prospects based on our historical close rates.
• Radius helps us do market sizing for new potential verticals and research key signals for our current closed won records.
• Radius Connect has been a very valuable tool for the sales team, providing more information on inbound leads that are not collected on the lead capture form.
• Radius Connect also provides nearby similar businesses, helping sales source additional leads from the initial inbound.

Incentivized

• Site Analytics data - ComScore puts all of the stats you need in an easy to read dashboard. I don't need to search around like I do in Google Analytics to find out who is visiting my client's site, where they are browsing, how long they are engaging with the content. It's also really easy to integrate conversion data alongside website analytics. The webpage heat maps are also an awesome way to look at where people are engaging with the client's webpages.
• Infographics, charts - I love how easy it is to pull a client ready chart that I can insert into a presentation for the client to show various stats pertaining to their campaigns (e.g. most visited pages, most viewed videos, MoM stats on orders/revenue/average order value.
• Report Builder - Makes it simple to pull reports on site analytics that I can easily add filters to. I can get all the data I need in one report. I do a lot of presentation building for the clients on a monthly basis. This makes it more efficient for me to pull out sharable insights.

Incentivized

• Just the advance customizatiin.
• Big documents management
• Multiple reports gathering is not easy.

Incentivized

• Deeper measurement in mobile, social and SVOD/OTT
• Major networks are not included (e.g. Turn DMP)
• Reach/frequency tool only allows for input of demo guarantee targeting

Incentivized

The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype.

Incentivized

Compared to some of the competitor list intelligence vendors, Radius at the moment has the best SFDC integration

Incentivized

They're both fairly similar in relaying data for us on our viewers. We've used comScore longer and are able to compare specific data to one another as well as competitor sites

Incentivized

• Great solution to provide quality financial data management services and the best estimates production.
• Powerful to analyze multiple projects transactions data and the collaboration across various teams.
• Easy to track all the expenses and transactions.

Incentivized

• I have not used the tool long enough to determine myself, but my understanding is the team has been able to drive growth and sales significantly through the use of the tool.

Incentivized