Adestra vs. Really Simple Systems

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adestra
Score 3.3 out of 10
N/A
Email automation software with optimized personalization to drive engagement.N/A
Really Simple Systems
Score 7.6 out of 10
Small Businesses (1-50 employees)
Really Simple Systems is a customer relationship management (CRM) software deployed via cloud with built-in features like email marketing, pipeline management, and case management.
$8
per month
Pricing
AdestraReally Simple Systems
Editions & Modules
No answers on this topic
Free CRM
$0
2 Users and 100 Company Records
Starter
$15
per User, 1000 Company Records, Unlimited Contacts, 1 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Online ‘self-service’ Support Hub, Email and Online Chat Support, Optional Marketing Module
Professional
$33
per User, 5000 Company Records, Unlimited Contacts, 5 GB Document Storage, MailSync, Custom Settings, Custom Reports, API Integration, Advanced User Permission Levels, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support, Priority Technical Support, Optional Marketing and Service Desk Modules
Enterprise
$50
per User, Unlimited Company Records, Unlimited Contacts, Unlimited Document Storage, MailSync, Advanced Reporting, Custom Settings, Advanced User Permission Levels, API Integration, Online ‘self-service’ Support Hub, Free Email, Chat and Phone Support , Top Priority Technical Support, Dedicated Account Manager, Free Online Team Training , Optional Marketing and Service Desk Modules
Offerings
Pricing Offerings
AdestraReally Simple Systems
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll plans include free customer support and setup help.
More Pricing Information
Features
AdestraReally Simple Systems
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adestra
10.0
1 Ratings
20% above category average
Really Simple Systems
-
Ratings
WYSIWYG email editor10.01 Ratings00 Ratings
Dynamic content10.01 Ratings00 Ratings
Ability to test dynamic content10.01 Ratings00 Ratings
Landing pages10.01 Ratings00 Ratings
A/B testing10.01 Ratings00 Ratings
Email deliverability reporting10.01 Ratings00 Ratings
List management10.01 Ratings00 Ratings
Triggered drip sequences10.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adestra
10.0
1 Ratings
24% above category average
Really Simple Systems
-
Ratings
Dashboards10.01 Ratings00 Ratings
Standard reports10.01 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Adestra
-
Ratings
Really Simple Systems
7.2
33 Ratings
6% below category average
Customer data management / contact management00 Ratings7.833 Ratings
Workflow management00 Ratings7.213 Ratings
Territory management00 Ratings6.98 Ratings
Opportunity management00 Ratings7.727 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings6.325 Ratings
Interaction tracking00 Ratings7.525 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Adestra
-
Ratings
Really Simple Systems
7.2
25 Ratings
4% below category average
Case management00 Ratings7.423 Ratings
Help desk management00 Ratings7.024 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Adestra
-
Ratings
Really Simple Systems
7.1
27 Ratings
6% below category average
Lead management00 Ratings7.024 Ratings
Email marketing00 Ratings7.220 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Adestra
-
Ratings
Really Simple Systems
7.0
29 Ratings
8% below category average
Task management00 Ratings7.127 Ratings
Reporting00 Ratings6.925 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Adestra
-
Ratings
Really Simple Systems
6.5
25 Ratings
16% below category average
Forecasting00 Ratings6.320 Ratings
Pipeline visualization00 Ratings6.321 Ratings
Customizable reports00 Ratings6.824 Ratings
Customization
Comparison of Customization features of Product A and Product B
Adestra
-
Ratings
Really Simple Systems
6.8
28 Ratings
11% below category average
Custom fields00 Ratings7.128 Ratings
Custom objects00 Ratings6.824 Ratings
API for custom integration00 Ratings6.517 Ratings
Platform
Comparison of Platform features of Product A and Product B
Adestra
-
Ratings
Really Simple Systems
6.8
21 Ratings
10% below category average
Mobile access00 Ratings6.821 Ratings
Security
Comparison of Security features of Product A and Product B
Adestra
-
Ratings
Really Simple Systems
7.8
28 Ratings
6% below category average
Role-based user permissions00 Ratings7.828 Ratings
Best Alternatives
AdestraReally Simple Systems
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AdestraReally Simple Systems
Likelihood to Recommend
10.0
(1 ratings)
7.6
(34 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(1 ratings)
Usability
9.0
(1 ratings)
7.8
(18 ratings)
Support Rating
10.0
(1 ratings)
8.0
(17 ratings)
User Testimonials
AdestraReally Simple Systems
Likelihood to Recommend
Upland Software
Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
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Really Simple Systems CRM
If you have a customer/job where there are steps to be followed such as quotes, follow up, purchase orders received, etc. You can set reminders for a member of the team with their next step and they will be sent reminders. Works well as long as it is kept updated.
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Pros
Upland Software
  • Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
  • Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
  • Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
  • Data downloads via Reporting is available at every level, from overview to individual KPI.
  • Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
  • Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
  • Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
  • The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
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Really Simple Systems CRM
  • Can send out marketing emailers within 5 minutes of an industry-specific update from any device
  • Sales dashboard [can be] built how I want it using the Really Simple Systems widgets
  • Activity integration from email accounts included
  • Manage my sales pipeline opportunities effectively
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Cons
Upland Software
  • As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
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Really Simple Systems CRM
  • Resends - I would like a simple [one-click] function to resend email campaigns to [non-openers.]
  • [Emails] that have been created but not sent or attached to a campaign I would like to see a place that they could be in [the] draft so I can come back to them at a later date without them appearing on the email list[.]
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Usability
Upland Software
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
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Really Simple Systems CRM
Simple systems is great for smaller sales and marketing teams to log their territories and report on progress on their opportunities. There are many useful features such as tasks and reporting to show to management how opportunities are progressing and when the estimated close date would occur. The two main issues are scalability within larger [organizations] and the ease to duplicate contacts.
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Support Rating
Upland Software
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
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Really Simple Systems CRM
Whenever I have had any issues, which is probably only 3 times in 10 years, the back office support has been fantastic and got me up and running again in a very short time. Cannot fault them at all. But as I stated, problems have been very few and far between.
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Alternatives Considered
Upland Software
For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different. As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
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Really Simple Systems CRM
We choose RSS due to cost. We are a startup and needed a great solution that did not cost [a lot]. RSS [fits] all our needs at the perfect price. We could not be more thrilled with our choice and it has simplified our client interaction[.]
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Return on Investment
Upland Software
  • For companies that focus on goals and analytics, Adestra provides all the necessary tools.
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Really Simple Systems CRM
  • A very positive effect on our understanding of our customers and what kind of events are working well at the venue and which aren't. This will allow us to work more smartly when responsive to enquiries, improving our overall productivity.
  • Very positive impact on our current review of marketing and sales strategy.
Read full review
ScreenShots

Really Simple Systems Screenshots

Screenshot of Accounts PageScreenshot of Tasks PageScreenshot of Marketing Dashboard