Redpoint Global rgOne vs. Zeta Marketing Platform

Redpoint is great in complex data environments, especially consumer based businesses.

Incentivized

• Good for very basic management of a search program.
• Not good for much else since it is buggy and lacks many features that competitors offer.
• Also may be good for someone who is looking for a low-cost DMS.

Incentivized

• Ingestion of real-time and batch data
• Data quality cleansing and correction
• Customer matching

Incentivized

• Good customer service.
• They were flexible in allowing us to access backend data.

Incentivized

• Continue to develop more connections to other customer facing cloud based applications

Incentivized

• Buggy!
• Lacks many features competitors offer (like labeling).
• No clear roadmap for the future with their SEM product.

Incentivized

Extremely helpful and deep technical expertise in their support group.

Incentivized

Redpoint provides more power and flexibility to create a consolidated customer database than Informatica.

Incentivized

Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.

Incentivized

• Redpoint streamlines data consolidation and provides overall customer journey orchestration.

Incentivized

• Did push through implementations but was buggy
• Fast UI

Incentivized