Likelihood to Recommend
ResellerRatings is a good tool for collecting ratings and quantifying how satisfied a user is with your website. It is relatively easy to implement and get setup and does have some pre-built widgets for adding reviews to your site. ResellerRatings does require a bit of training to get the hang of the administrative interface and it does require support staff to monitor, flag, and respond to reviews that are submitted (which can be a challenge depending on # of reviews and staffing levels).
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Revinate is a great platform for smaller-sized hotels who do not need the advanced functionalities of a larger ESP like
Salesforce Marketing Cloud
. You do not need coding experience, but if you would like to custom-code your emails you can do so. The automation features leave room for improvement as does its reporting features
Read full review Pros Manually sending out review requests. Easy implementation. Responsive support team. Read full review The audience segmentation is excellent. I use this the most since I create targeted, segmented campaigns. Ease of use if you have experience with other email platforms. Analytics reporting. Read full review Cons Seller Ratings are available, but Product Reviews for your company shouldn't be part of a paid package. Private/Public Replies should allow URLS to be clickable for ease-of-access. The "Reports" feature could be explained in more depth. Read full review Streamline how we answer reviews further. I feel like we should not have to log into Revinate and log into third party sites to answer reviews. Revinate would have partnerships with these third parties to streamline the review answering process. I also don't like how Revinate will not give direct access to Wyndham franchise users. We have to log into a MyPortal account and then into Revinate using the MyPortal link. It would be more efficient to have direct access and capabilities. Make your report creation area user-friendly. You don't offer much training or help assistance in learning to create reports. Read full review Support Rating
ResellerRatings support is pretty easy to get ahold of, and we usually got response within 24 hours.
Read full review Alternatives Considered
We use both
and ResellerRatings, as they handle slightly different aspects of services (product versus service).
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Revinate is perfect for our small-to-medium sized hotel clients who do not need a more advanced ESP. If you have a larger client that needs more advanced features, I would suggest using
. If you require more in-depth reporting and automation features for a small to mid sized client,
is also a great choice. I do not recommend TravelClick for any clients.
Read full review Return on Investment ResellerRatings has had a positive impact on ROI by allowing us to quickly gather user ratings/reviews and integrate the aggregate review with Google's paid search ads (via star ratings showing in ads) ResellerRatings has also had a positive impact on our business by allowing us to collect reviews and display on our website without the need for internal development resources and IT work (which would have been very costly for us). One thing we had wanted to accomplish through the use of ResellerRatings was to display reviews on our website and provide that detail to Google in a consumable format which would result in star ratings showing in our organic search results. However, we were not able to accomplish this and Google never picked up our rating from the ResellerRating's widgets, so that was a bit of a letdown. Read full review Our ROI with Revinate has helped us take back some of our OTA revenue, and for the first time ever, our brand.com revenue outpaced our OTA revenue, due to our email campaigns. We are a small indie hotel and this is crucial for us. Read full review ScreenShots