ResellerRatings is an online ratings site where consumers submit ratings and reviews of online retailers, and online retailers participate to respond to reviewers and to gather reviews from their customers post-purchase. As of July 11, 2017, ResellerRatings.com had over 6.2 million user-submitted reviews for 202,000 stores. Consumers use ResellerRatings to check the reputation of online stores before buying. ForeSee acquired ResellerRatings, and now both ForeSee and ReselleRatings are…
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SOCi
Score 8.4 out of 10
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SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.
ResellerRatings is a good tool for collecting ratings and quantifying how satisfied a user is with your website. It is relatively easy to implement and get setup and does have some pre-built widgets for adding reviews to your site. ResellerRatings does require a bit of training to get the hang of the administrative interface and it does require support staff to monitor, flag, and respond to reviews that are submitted (which can be a challenge depending on # of reviews and staffing levels).
SOCi is a fantastic tool for a franchise business because it provides the ability to post in bulk while also posting localized content. So, you can share the same basic content across all of your locations, but SOCi's tagging system inserts a location's phone number or website for each individual location. This helps create a localized feel and personalized touch -- but you only schedule one post, making it easy and efficient to localize content in mass posting. This principle applies to paid ads as well. Because of these features, SOCi may not be the best platform for companies with just one location
We have not had to contact support so there is nothing to say in response to this question. We are sure that if we needed to contact them we would be able to get any issues resolved quickly
ResellerRatings has had a positive impact on ROI by allowing us to quickly gather user ratings/reviews and integrate the aggregate review with Google's paid search ads (via star ratings showing in ads)
ResellerRatings has also had a positive impact on our business by allowing us to collect reviews and display on our website without the need for internal development resources and IT work (which would have been very costly for us).
One thing we had wanted to accomplish through the use of ResellerRatings was to display reviews on our website and provide that detail to Google in a consumable format which would result in star ratings showing in our organic search results. However, we were not able to accomplish this and Google never picked up our rating from the ResellerRating's widgets, so that was a bit of a letdown.