What users are saying about
20 Ratings
20 Ratings
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Score 7.1 out of 101

Likelihood to Recommend

Return Path

Return Path would be very well suited to a director level position that is solely tasked with looking at email marketing. It is somewhat less appropriate if you do not have the time to really analyze the results that it provides. This is more of a monitoring tool than a tool that proactively fixes problems on its own.
No photo available

Feature Rating Comparison

Email & Online Marketing

Return Path
6.9
WYSIWYG email editor
Return Path
7.0
Ability to test dynamic content
Return Path
7.0
Landing pages
Return Path
7.0
A/B testing
Return Path
10.0
Mobile optimization
Return Path
6.0
Email deliverability
Return Path
8.0
List management
Return Path
5.0
Triggered drip sequences
Return Path
5.0

Reporting & Analytics

Return Path
6.2
Dashboards
Return Path
7.5
Standard reports
Return Path
6.0
Custom reports
Return Path
5.0

Pros

Return Path

  • Individualized attention. They really dug in to understand our products and services.
  • Easy-to-understand training and actionable items that you can sustain over a long period of time.
  • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
Joni Kalstrup profile photo

Cons

Return Path

  • Export of automated reports to external users, not only admins.
  • The tool is quite expensive.
  • The UI could use a refresh.
  • Certification is overrated and isn't required as long as you follow ISP guidelines.
No photo available

Likelihood to Renew

Return Path

Return Path 8.2
Based on 4 answers
We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
Dan Sixbury, PMP, MBA profile photo

Alternatives Considered

Return Path

Goodmail is no longer available. eDataSource - competitive research of other competitors emails to analyze in one platform - comparable - more money.
No photo available

Return on Investment

Return Path

  • Faster Lead Conversion - We send out emails to our leads and former members multiple times a week, Return Path makes sure we can hit them with our most recent promotions and offers.
No photo available

Pricing Details

Return Path

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

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