What users are saying about
16 Ratings
16 Ratings
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Score 6.8 out of 101

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Likelihood to Recommend

Return Path

Return Path would be very well suited to a director level position that is solely tasked with looking at email marketing. It is somewhat less appropriate if you do not have the time to really analyze the results that it provides. This is more of a monitoring tool than a tool that proactively fixes problems on its own.
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Feature Rating Comparison

Email & Online Marketing

Return Path
6.9
WYSIWYG email editor
Return Path
7.0
Ability to test dynamic content
Return Path
7.0
Landing pages
Return Path
7.0
A/B testing
Return Path
10.0
Mobile optimization
Return Path
6.0
Email deliverability
Return Path
8.0
List management
Return Path
5.0
Triggered drip sequences
Return Path
5.0

Reporting & Analytics

Return Path
6.2
Dashboards
Return Path
7.5
Standard reports
Return Path
6.0
Custom reports
Return Path
5.0

Pros

  • Inbox placement monitoring.
  • Domain / IP reputation monitoring.
  • Email deliverability troubleshooting.
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Cons

  • Export of automated reports to external users, not only admins.
  • The tool is quite expensive.
  • The UI could use a refresh.
  • Certification is overrated and isn't required as long as you follow ISP guidelines.
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Likelihood to Renew

Return Path8.2
Based on 4 answers
We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
Dan Sixbury, PMP, MBA profile photo

Alternatives Considered

Goodmail is no longer available. eDataSource - competitive research of other competitors emails to analyze in one platform - comparable - more money.
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Return on Investment

  • It has helped identify inbox issues and thus helping our clients reach more inboxes.
  • They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
  • They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.
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Pricing Details

Return Path

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details