What users are saying about
18 Ratings
18 Ratings
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Score 7 out of 101

Likelihood to Recommend

Return Path

Return Path is very helpful if the ESP you're using doesn't have deliverability reporting or provides insufficient data. RP is handy in inbox placement testing and reputation monitoring but the tool itself can't resolve deliverability problems as many would think. There is no magic pill. Email deliverability strongly relies on end user engagement (opened email, clicked, moved from spam, added sender to white list) and certification has no influence over user behavior or quality (or lack thereof) of your email content.
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Feature Rating Comparison

Email & Online Marketing

Return Path
6.9
WYSIWYG email editor
Return Path
7.0
Ability to test dynamic content
Return Path
7.0
Landing pages
Return Path
7.0
A/B testing
Return Path
10.0
Mobile optimization
Return Path
6.0
Email deliverability
Return Path
8.0
List management
Return Path
5.0
Triggered drip sequences
Return Path
5.0

Reporting & Analytics

Return Path
6.2
Dashboards
Return Path
7.5
Standard reports
Return Path
6.0
Custom reports
Return Path
5.0

Pros

Return Path

  • Reputation Monitor - provides Sender Score
  • Inbox Tools integration within your ESP (ease of use)
  • Certification
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Cons

Return Path

  • Training - It would be nice to have more training and more knowledge about what all Return Path has to offer.
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Likelihood to Renew

Return Path

Return Path 8.2
Based on 4 answers
We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
Dan Sixbury, PMP, MBA profile photo

Alternatives Considered

Return Path

I used to host and manage email internally. I moved this into the cloud with an ExactTarget email marketing hub to manage all of the email being sent. The plus for Return Path is that the white listing features offered are not offered by other vendors or not to the same degree as Return Path. However, a lot of the delivery functions and reporting with email open rates and bounce rates was replaced with the functionality in ExactTarget.
Dan Sixbury, PMP, MBA profile photo

Return on Investment

Return Path

  • It has significantly allows us to ramp additional volumes to ESPs.
  • It has allowed us to create better delivery strategies to tackle new ESPs we weren't watching.
  • It has allowed us to create smart sender strategies by ISP, with visibility we hadn't had before.
Daniel Fox profile photo

Pricing Details

Return Path

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

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