Everest (Return Path + 250ok) vs. Vero Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Everest (Return Path + 250ok)
Score 7.7 out of 10
N/A
Everest is an integrated email success platform providing crucial insights and deliverability guidance so users can reach more people, increase engagement, and improve efficiencies of their email programs. Everest helps to improve email deliverability by getting complete visibility into email marketing metrics and sender reputation, understand the audience and deliver content that is timely, personalized, and functions flawlessly on any device, and get a holistic view of a company's…
$20
per month
Vero Cloud
Score 8.0 out of 10
N/A
Vero Workflows is an email marketing solution built to make customer engagement simpler with features such as in-app behavior tracking, audience segmentation, and workflow automation.
$54
per month
Pricing
Everest (Return Path + 250ok)Vero Cloud
Editions & Modules
Elements
$20
per month
Elements Plus
$525
per month
Professional
Custom Pricing
Enterprise
Custom Pricing
Starter
$54
per month
Pro
$219
per month
Growth
$549
per month
Enterprise
$1,429
per month
Offerings
Pricing Offerings
Everest (Return Path + 250ok)Vero Cloud
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details15% discount applied with an annual subscription, paid upfront.
More Pricing Information
Community Pulse
Everest (Return Path + 250ok)Vero Cloud
Top Pros
Top Cons
Features
Everest (Return Path + 250ok)Vero Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Everest (Return Path + 250ok)
6.1
21 Ratings
29% below category average
Vero Cloud
8.1
2 Ratings
1% below category average
WYSIWYG email editor5.02 Ratings6.02 Ratings
Dynamic content5.32 Ratings9.01 Ratings
Ability to test dynamic content6.37 Ratings10.02 Ratings
Landing pages5.02 Ratings00 Ratings
A/B testing6.58 Ratings00 Ratings
Mobile optimization3.36 Ratings6.01 Ratings
Email deliverability reporting8.221 Ratings8.02 Ratings
List management7.09 Ratings9.02 Ratings
Triggered drip sequences8.02 Ratings9.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Everest (Return Path + 250ok)
6.3
22 Ratings
22% below category average
Vero Cloud
6.0
2 Ratings
27% below category average
Dashboards7.322 Ratings9.02 Ratings
Standard reports6.820 Ratings8.02 Ratings
Custom reports4.716 Ratings1.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Everest (Return Path + 250ok)
8.0
10 Ratings
6% below category average
Vero Cloud
-
Ratings
URL Validation8.16 Ratings00 Ratings
Link Tracking6.73 Ratings00 Ratings
Image Validation7.66 Ratings00 Ratings
Inbox Display8.57 Ratings00 Ratings
Email Accessibility Tools7.54 Ratings00 Ratings
Spelling and Grammar Check7.82 Ratings00 Ratings
Spam Testing9.09 Ratings00 Ratings
Email Previews9.08 Ratings00 Ratings
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Everest (Return Path + 250ok)Vero Cloud
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User Ratings
Everest (Return Path + 250ok)Vero Cloud
Likelihood to Recommend
5.7
(27 ratings)
8.0
(2 ratings)
Likelihood to Renew
8.2
(5 ratings)
-
(0 ratings)
Usability
7.3
(1 ratings)
-
(0 ratings)
Support Rating
9.1
(1 ratings)
-
(0 ratings)
Implementation Rating
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
Everest (Return Path + 250ok)Vero Cloud
Likelihood to Recommend
Validity
Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.
Read full review
Vero
Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.
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Pros
Validity
  • Individualized attention. They really dug in to understand our products and services.
  • Easy-to-understand training and actionable items that you can sustain over a long period of time.
  • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
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Vero
  • Email template editor allowed our developers to design emails to looks like beautiful marketing emails or basic personal emails.
  • The Vero API allowed our developers to connect triggers and events from our visitors to kick start campaigns.
  • Campaign flows were fairly easy to create and define.
Read full review
Cons
Validity
  • Some domain summary data inconsistent with seedlist detail
  • UI feels a little dated
  • Reporting options are limited
  • As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
  • Inbox Preview rendering could be more robust and extensive
  • Would like to see Dark Mode previewing rendering
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Vero
  • While Vero offers some WYSIWYG editing, it's on the limited side, as it mostly allows you to edit copy, but not necessarily the layout.
  • The UI/UX has improved dramatically over the course of the last few years, but it can still lag from time to time and experience sluggishness.
  • While reliability is really good, it does have lapses from time to time that will introduce delays into emails being sent out. Once or twice, the system went completely down for a period of time.
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Likelihood to Renew
Validity
We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
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Vero
No answers on this topic
Usability
Validity
I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.
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Vero
No answers on this topic
Support Rating
Validity
Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
Read full review
Vero
No answers on this topic
Implementation Rating
Validity
I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.
Read full review
Vero
No answers on this topic
Alternatives Considered
Validity
Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.
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Vero
Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.
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Return on Investment
Validity
  • It has helped identify inbox issues and thus helping our clients reach more inboxes.
  • They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
  • They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.
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Vero
  • The overall costs of using Vero have been much lower than using two comparable products that handle transactional emails and newsletters, respectively. MailChimp has relatively recently integrated their Mandrill product for transactional emails, so that's worth looking at as well.
  • Using a single product for many things lowers the learning curve, as team members only have to learn one product well, rather than several.
  • While infrequent, Vero's outages have impacted our operations at times. If absolute reliability is crucial to your business, then you may have to find a larger provider with a more robust infrastructure. As mentioned, though, it hasn't been a big problem for us.
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ScreenShots

Everest (Return Path + 250ok) Screenshots

Screenshot of Inbox Placement
Understand inbox placement rates by mailbox provider.Screenshot of Competitive Intelligence
Get visibility into what your competitors are doing well, including subject lines, sending patterns, and more.Screenshot of Design Tests
Collaborate, design, and test your email content across devices and mail clients.Screenshot of Reputation Monitoring
Get the most visibility into your sender reputation.Screenshot of Engagement Metrics
Go beyond the basic data provided by your email service provider. Get a holistic look at all the engagement metrics matters to your email program.Screenshot of List Validation
Verify the addresses on your lists aren't dead, wrong, or dangerous before mailing them and protect your sender reputation.

Vero Cloud Screenshots

Screenshot of WorkflowsScreenshot of ReportingScreenshot of Customer profilesScreenshot of Workflow toolkit