Mapp Intelligence, powered by Webtrekk vs. Nitrogen Growth Platform

Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.

Incentivized

From experience, be very careful of the sales department attempting to sell you autopilot or additional licenses that they will tell you, you dont have to pay for because your assets with one of their fund partners qualifes you for free licenses. In my opinion, I woudn't say we were scammed but were sold on this fact, and they over subscribed us licenses includding one Autopilot licensed which we didn't need. Now, that the fund drop out of the NTF program they are full boating us the $1300 per month for licenses. Their remedy was for us to sign a new 12 month agreement, and they dropped the Autopilot license. Since the CEO has left this year, the name and sadly the company has changed.

• Good visualization in reports for marketing and c-level.
• Part of the big picture Mapp Suite (Engage Intelligence Aquire).
• Integrated tag management.
• No sampled data.
• It is possible to combine 90% variables and metrics.

Incentivized

• Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
• Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
• Webtrekk should build better click-path-analysis and journeys.

Incentivized

• More ethical sales team
• Autopilot trading license is way overpriced
• trading software slow upload times

We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.

Incentivized

Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.

Incentivized

Trading software called Irebal which was part of TD and is now available for free at Schwab is a much superior trading platform than their autopilot which costs $500+ plus per month. Risk questionnaire is moderately priced but is of good value for a practice looking for efficient way of ascertaining clients risk tolerance

• Get insights into your web data.
• Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
• 1 tool for over 20 apps and 100 websites.

Incentivized

• Has greatly assisted in the risk questionnaire area