Ion, by Rock Content vs. Sprinklr Modern Marketing & Advertising

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ion, by Rock Content
Score 8.3 out of 10
Enterprise companies (1,001+ employees)
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in…N/A
Sprinklr Modern Marketing & Advertising
Score 7.8 out of 10
N/A
Sprinklr's Modern Marketing & Advertising allows brands to build and protect their reputation, and take action at every point in the marketing lifecycle through AI-powered insights, automated workflows, and omnichannel campaign planning & execution.N/A
Pricing
Ion, by Rock ContentSprinklr Modern Marketing & Advertising
Editions & Modules
Managed Services + SaaS
Custom
per year
No answers on this topic
Offerings
Pricing Offerings
Ion, by Rock ContentSprinklr Modern Marketing & Advertising
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$5,500 per customerNo setup fee
Additional Detailsion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.
More Pricing Information
Community Pulse
Ion, by Rock ContentSprinklr Modern Marketing & Advertising
Top Pros
Top Cons
Features
Ion, by Rock ContentSprinklr Modern Marketing & Advertising
Content Creation
Comparison of Content Creation features of Product A and Product B
Ion, by Rock Content
7.5
105 Ratings
6% below category average
Sprinklr Modern Marketing & Advertising
7.6
7 Ratings
5% below category average
Ideation10.099 Ratings6.34 Ratings
Content collaboration5.094 Ratings8.66 Ratings
Approval workflows00 Ratings6.35 Ratings
Content calendar00 Ratings9.46 Ratings
Network for content licensing/production00 Ratings7.31 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Ion, by Rock Content
8.7
120 Ratings
7% above category average
Sprinklr Modern Marketing & Advertising
8.3
7 Ratings
2% above category average
Content hub10.0104 Ratings8.15 Ratings
Forms / Gated content10.0107 Ratings8.03 Ratings
Embedded CTAs10.0108 Ratings8.63 Ratings
Content distribution8.093 Ratings7.87 Ratings
Content promotion8.086 Ratings8.36 Ratings
Content automation6.090 Ratings9.05 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Ion, by Rock Content
8.5
118 Ratings
11% above category average
Sprinklr Modern Marketing & Advertising
8.3
8 Ratings
9% above category average
Audience profiling and targeting6.091 Ratings7.58 Ratings
Closed-loop tracking and reporting8.095 Ratings8.37 Ratings
Content performance analytics10.0116 Ratings9.48 Ratings
Campaign optimization dashboard10.0107 Ratings7.86 Ratings
Competitive analytics00 Ratings8.37 Ratings
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Ion, by Rock ContentSprinklr Modern Marketing & Advertising
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Score 9.1 out of 10
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Medium-sized Companies
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Score 9.1 out of 10
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User Ratings
Ion, by Rock ContentSprinklr Modern Marketing & Advertising
Likelihood to Recommend
10.0
(135 ratings)
7.8
(17 ratings)
Likelihood to Renew
7.0
(22 ratings)
-
(0 ratings)
Usability
7.4
(17 ratings)
-
(0 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(36 ratings)
8.4
(29 ratings)
Online Training
8.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(12 ratings)
-
(0 ratings)
Product Scalability
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
Ion, by Rock ContentSprinklr Modern Marketing & Advertising
Likelihood to Recommend
Rock Content
If you want to choose a quick start template and fill in the fields with your content, Ion will be fantastic for you. We've done this with whitepapers and quizzes and it's been great and extremely easy to use. If you have an exact idea of what you want, and a background in web development, you may get frustrated. Ion has some quirks that make it tricky to fully customize - everyone once in a while I really just want to go into the HTML and make some changes, but can't. If you are looking to reuse a piece of content for specific targeting (industry or account-specific), Ion is great. The dynamic substitutions are great and very helpful.
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Sprinklr
Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
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Pros
Rock Content
  • Quick Starts make it so easy to get started.
  • Real-time updates are awesome and save a ton of wasteful process.
  • The combination of user friendliness for simple things and the flexibility to do more complex things is great.
  • Chat support is excellent and deeper-dive support has been super helpful.
  • The ability to use these tools in the cloud or embedded has given us tactic flexibility.
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Sprinklr
  • Great personal attention from our account executive. They tried their best to coach and onboarding.
  • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
  • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
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Cons
Rock Content
  • Ion University, while stacked with a wealth of information, is difficult to navigate from a troubleshooting perspective. The tutorial videos are all very helpful, but they are also very long. Sometimes I would want to search for how to address a particular issue I was struggling with and it would be a two-minute segment buried in a 45-minute video.
  • Again, getting back the self-guidance side of things. I think a lot of the tutorials are set up in a way that makes sense to Ion, but not as much to the end user.
  • I think the controls admins use when creating new users could be a bit more straightforward.
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Sprinklr
  • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
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Likelihood to Renew
Rock Content
We use it for every landing page and we plan on only doing more dynamic content creation. We dont see that option coming in-house any time ever in the future. ION has a very robust platform for us to work with that really allows us to do more for our customers in regards to having the one-to-one conversation.
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Sprinklr
No answers on this topic
Usability
Rock Content
Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
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Sprinklr
No answers on this topic
Performance
Rock Content
Sometimes the editor can be a little slow.
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Sprinklr
No answers on this topic
Support Rating
Rock Content
The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team. *Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
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Sprinklr
We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
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Online Training
Rock Content
They offer a great amount of online training, videos, articles, etc. There is usually an answer available if you run into an issue. I would recommend taking advantage of the online training they offer. I wish I would have done it sooner.
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Sprinklr
No answers on this topic
Implementation Rating
Rock Content
There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
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Sprinklr
No answers on this topic
Alternatives Considered
Rock Content
I was not the decision maker to choose this over Uberflip, but the UI is much more appealing to me. It's incredibly easy to use, clean, and from a backend standpoint, it requires little to no tech savvy'ness. Our team has really enjoyed using it and has required no training what-so-ever.
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Sprinklr
We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
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Scalability
Rock Content
Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
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Sprinklr
No answers on this topic
Return on Investment
Rock Content
  • Though we have not had the service long enough to see any measurable outcomes, we've been able to create interactive web content faster than ever before
  • The speed with which we can build interactive pages and re-use assets has been critical as projects we've done with Ion have made their way around and more and more internal clients have said "me too" for their own projects
  • It is very pricey at $28K for the base annual subscription (dropping to $24k after the first year), so depending on your budgetary situation, that may make no sense for your team--but we had contract money set aside for a company to build us a microsite for around the amount, so we just used it for Ion instead and will now be building the microsite ourselves using it
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Sprinklr
  • Time saved on reporting: no need to request any reports from social media agencies anymore
  • Time saved on optimisations thanks to AI optimisations available on the platform
  • Increased team collaboration: local users have visibility on the best performing content across all the markets
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ScreenShots

Ion, by Rock Content Screenshots

Screenshot of ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.Screenshot of The types of interactive experiences the ion platform can create is near-endless. These are the most common types used by our customers: Assessments, Calculators, eBooks, Interactive Infographics, Interactive White Papers, Landing Pages, Lookbooks, Quizzes, Resource Library, Solution Finder.Screenshot of See what our customers are saying about our platform and services!Screenshot of Starting at $2,000 per month, you get an unlimited, scalable interactive content platform with our full feature set. Including: Unlimited experiences, unlimited use of Quick Starts, Unlimited Seats/Users, Unlimited A/B/n Testing, Unlimited Sell-Side Experiences, Unlimited Phone, email & chat support, unlimited analytics... PLUS a FREE custom-branded theme that can be applied to all of your experiences.Screenshot of You have the option to start from a template or entirely from scratch. Our Quick Start template library includes more than 100 fully tested, responsive and flexible interactive experiences you can brand, customize and launch.Screenshot of ion is the only interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.