208 Ratings
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Score 6.3 out of 100
43 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Ion, by Rock Content

If you want to choose a quick start template and fill in the fields with your content, Ion will be fantastic for you. We've done this with whitepapers and quizzes and it's been great and extremely easy to use.If you have an exact idea of what you want, and a background in web development, you may get frustrated. Ion has some quirks that make it tricky to fully customize - everyone once in a while I really just want to go into the HTML and make some changes, but can't.If you are looking to reuse a piece of content for specific targeting (industry or account-specific), Ion is great. The dynamic substitutions are great and very helpful.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Ion, by Rock Content
7.3
Sprinklr Modern Marketing & Advertising
8.5
Ideation
Ion, by Rock Content
7.6
Sprinklr Modern Marketing & Advertising
8.0
Content collaboration
Ion, by Rock Content
6.9
Sprinklr Modern Marketing & Advertising
9.0
Approval workflows
Ion, by Rock Content
Sprinklr Modern Marketing & Advertising
8.9
Content calendar
Ion, by Rock Content
Sprinklr Modern Marketing & Advertising
9.0
Network for content licensing/production
Ion, by Rock Content
Sprinklr Modern Marketing & Advertising
7.3

Content Publishing

Ion, by Rock Content
7.5
Sprinklr Modern Marketing & Advertising
8.3
Content hub
Ion, by Rock Content
7.5
Sprinklr Modern Marketing & Advertising
7.3
Forms / Gated content
Ion, by Rock Content
7.7
Sprinklr Modern Marketing & Advertising
7.9
Embedded CTAs
Ion, by Rock Content
8.6
Sprinklr Modern Marketing & Advertising
7.9
Content distribution
Ion, by Rock Content
7.0
Sprinklr Modern Marketing & Advertising
9.0
Content promotion
Ion, by Rock Content
8.2
Sprinklr Modern Marketing & Advertising
8.8
Content automation
Ion, by Rock Content
6.0
Sprinklr Modern Marketing & Advertising
9.0

Content Reporting & Analytics

Ion, by Rock Content
6.8
Sprinklr Modern Marketing & Advertising
7.9
Audience profiling and targeting
Ion, by Rock Content
6.9
Sprinklr Modern Marketing & Advertising
6.4
Closed-loop tracking and reporting
Ion, by Rock Content
7.1
Sprinklr Modern Marketing & Advertising
8.1
Content performance analytics
Ion, by Rock Content
6.8
Sprinklr Modern Marketing & Advertising
9.0
Campaign optimization dashboard
Ion, by Rock Content
6.3
Sprinklr Modern Marketing & Advertising
8.0
Competitive analytics
Ion, by Rock Content
Sprinklr Modern Marketing & Advertising
8.0

Pros

Ion, by Rock Content

  • Quick Starts make it so easy to get started.
  • Real-time updates are awesome and save a ton of wasteful process.
  • The combination of user friendliness for simple things and the flexibility to do more complex things is great.
  • Chat support is excellent and deeper-dive support has been super helpful.
  • The ability to use these tools in the cloud or embedded has given us tactic flexibility.
Steve Gandola | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

  • Great personal attention from our account executive. They tried their best to coach and onboarding.
  • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
  • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
Alissa Calomino | TrustRadius Reviewer

Cons

Ion, by Rock Content

  • Ion University, while stacked with a wealth of information, is difficult to navigate from a troubleshooting perspective. The tutorial videos are all very helpful, but they are also very long. Sometimes I would want to search for how to address a particular issue I was struggling with and it would be a two-minute segment buried in a 45-minute video.
  • Again, getting back the self-guidance side of things. I think a lot of the tutorials are set up in a way that makes sense to Ion, but not as much to the end user.
  • I think the controls admins use when creating new users could be a bit more straightforward.
Taylor Bornstein | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

  • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
Corey Walker | TrustRadius Reviewer

Likelihood to Renew

Ion, by Rock Content

Ion, by Rock Content 7.0
Based on 21 answers
We use it for every landing page and we plan on only doing more dynamic content creation. We dont see that option coming in-house any time ever in the future. ION has a very robust platform for us to work with that really allows us to do more for our customers in regards to having the one-to-one conversation.
Laura Medley | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

No score
No answers yet
No answers on this topic

Usability

Ion, by Rock Content

Ion, by Rock Content 7.4
Based on 16 answers
Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
Leah Jakaitis | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

No score
No answers yet
No answers on this topic

Support Rating

Ion, by Rock Content

Ion, by Rock Content 10.0
Based on 34 answers
The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team.*Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
Chris Schultz | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

Sprinklr Modern Marketing & Advertising 8.4
Based on 27 answers
We do not have the closest relationship with our Sprinklr representative. It would be nice for them to be more proactive like our other platform reps who are in constant communication when it comes to new products and launches within the platform. I usually sign up for webinars in order to learn about new products.
Anonymous | TrustRadius Reviewer

Online Training

Ion, by Rock Content

Ion, by Rock Content 8.0
Based on 1 answer
They offer a great amount of online training, videos, articles, etc. There is usually an answer available if you run into an issue. I would recommend taking advantage of the online training they offer. I wish I would have done it sooner.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

No score
No answers yet
No answers on this topic

Implementation Rating

Ion, by Rock Content

Ion, by Rock Content 10.0
Based on 10 answers
There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
Jessica Hill | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

No score
No answers yet
No answers on this topic

Alternatives Considered

Ion, by Rock Content

I was not the decision maker to choose this over Uberflip, but the UI is much more appealing to me. It's incredibly easy to use, clean, and from a backend standpoint, it requires little to no tech savvy'ness. Our team has really enjoyed using it and has required no training what-so-ever.
Aubyn Scolnick | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic. I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
Robert Lange | TrustRadius Reviewer

Scalability

Ion, by Rock Content

Ion, by Rock Content 8.0
Based on 1 answer
Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
Georgia Dardick | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

No score
No answers yet
No answers on this topic

Return on Investment

Ion, by Rock Content

  • Though we have not had the service long enough to see any measurable outcomes, we've been able to create interactive web content faster than ever before
  • The speed with which we can build interactive pages and re-use assets has been critical as projects we've done with Ion have made their way around and more and more internal clients have said "me too" for their own projects
  • It is very pricey at $28K for the base annual subscription (dropping to $24k after the first year), so depending on your budgetary situation, that may make no sense for your team--but we had contract money set aside for a company to build us a microsite for around the amount, so we just used it for Ion instead and will now be building the microsite ourselves using it
Jesse Bond | TrustRadius Reviewer

Sprinklr Modern Marketing & Advertising

  • Because Sprinklr is so robust and has a learning curve, it has delayed some ads being set up on time. Or if ad issues need troubleshooting, it can take a while to be resolved and by that time the campaign may be half over and therefore the expected results don't come in based on the lack of time
  • Quality assurance takes longer inside of Sprinklr than it does on native platforms for our team so it takes a lot more time than usual
  • In general, the amount of time it takes to learn how to use the platform has eaten up a lot of time that is typically used for other tasks and that prevents things from getting done which is hard for the team
  • The price of the tool is very high so I'm not sure that the ROI is 1 to 1
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Ion, by Rock Content

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$5,500

Ion, by Rock Content Editions & Modules

Edition
Managed Services + SaaSCustom1
  1. per year
Additional Pricing Details
ion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.

Sprinklr Modern Marketing & Advertising

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprinklr Modern Marketing & Advertising Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Ion, by Rock Content
7.5
Sprinklr Modern Marketing & Advertising
8.3

Likelihood to Renew

Ion, by Rock Content
7.0
Sprinklr Modern Marketing & Advertising

Usability

Ion, by Rock Content
7.4
Sprinklr Modern Marketing & Advertising

Support Rating

Ion, by Rock Content
10.0
Sprinklr Modern Marketing & Advertising
8.4

Online Training

Ion, by Rock Content
8.0
Sprinklr Modern Marketing & Advertising

Implementation Rating

Ion, by Rock Content
10.0
Sprinklr Modern Marketing & Advertising

Scalability

Ion, by Rock Content
8.0
Sprinklr Modern Marketing & Advertising

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