What users are saying about
211 Ratings
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Score 7.8 out of 100
33 Ratings
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Score 8.4 out of 100

Feature Set Ratings

  • Ion, by Rock Content ranks higher in 2 feature sets: Content Publishing, Content Reporting & Analytics
  • Upland Kapost ranks higher in 1 feature set: Content Creation

Content Creation

7.5

Ion, by Rock Content

75%
8.2

Upland Kapost

82%
Upland Kapost ranks higher in 4/5 features

Ideation

9.9
99%
99 Ratings
8.0
80%
7 Ratings

Content collaboration

5.1
51%
94 Ratings
8.1
81%
9 Ratings

Approval workflows

N/A
0 Ratings
8.1
81%
9 Ratings

Content calendar

N/A
0 Ratings
8.1
81%
9 Ratings

Network for content licensing/production

N/A
0 Ratings
9.0
90%
1 Rating

Content Publishing

8.6

Ion, by Rock Content

86%
8.0

Upland Kapost

80%
Ion, by Rock Content ranks higher in 3/6 features

Content hub

9.9
99%
104 Ratings
7.1
71%
8 Ratings

Forms / Gated content

9.9
99%
107 Ratings
8.0
80%
5 Ratings

Embedded CTAs

9.9
99%
108 Ratings
7.9
79%
3 Ratings

Content distribution

8.0
80%
93 Ratings
9.0
90%
7 Ratings

Content promotion

8.0
80%
86 Ratings
8.3
83%
4 Ratings

Content automation

6.0
60%
90 Ratings
8.0
80%
5 Ratings

Content Reporting & Analytics

8.4

Ion, by Rock Content

84%
8.0

Upland Kapost

80%
Ion, by Rock Content ranks higher in 3/5 features

Audience profiling and targeting

6.0
60%
91 Ratings
8.0
80%
5 Ratings

Closed-loop tracking and reporting

8.0
80%
95 Ratings
8.0
80%
6 Ratings

Content performance analytics

9.8
98%
116 Ratings
8.0
80%
7 Ratings

Campaign optimization dashboard

9.8
98%
107 Ratings
8.0
80%
5 Ratings

Competitive analytics

N/A
0 Ratings
7.9
79%
2 Ratings

Attribute Ratings

  • Ion, by Rock Content is rated higher in 4 areas: Likelihood to Recommend, Usability, Support Rating, Product Scalability
  • Upland Kapost is rated higher in 1 area: Likelihood to Renew

Likelihood to Recommend

9.8

Ion, by Rock Content

98%
135 Ratings
7.1

Upland Kapost

71%
12 Ratings

Likelihood to Renew

7.0

Ion, by Rock Content

70%
22 Ratings
10.0

Upland Kapost

100%
2 Ratings

Usability

7.4

Ion, by Rock Content

74%
17 Ratings
7.0

Upland Kapost

70%
1 Rating

Availability

10.0

Ion, by Rock Content

100%
1 Rating

Upland Kapost

N/A
0 Ratings

Performance

9.0

Ion, by Rock Content

90%
1 Rating

Upland Kapost

N/A
0 Ratings

Support Rating

10.0

Ion, by Rock Content

100%
36 Ratings
8.1

Upland Kapost

81%
3 Ratings

Online Training

8.0

Ion, by Rock Content

80%
1 Rating

Upland Kapost

N/A
0 Ratings

Implementation Rating

10.0

Ion, by Rock Content

100%
12 Ratings

Upland Kapost

N/A
0 Ratings

Product Scalability

10.0

Ion, by Rock Content

100%
2 Ratings
8.0

Upland Kapost

80%
1 Rating

Likelihood to Recommend

Ion, by Rock Content

If you want to choose a quick start template and fill in the fields with your content, Ion will be fantastic for you. We've done this with whitepapers and quizzes and it's been great and extremely easy to use.If you have an exact idea of what you want, and a background in web development, you may get frustrated. Ion has some quirks that make it tricky to fully customize - everyone once in a while I really just want to go into the HTML and make some changes, but can't.If you are looking to reuse a piece of content for specific targeting (industry or account-specific), Ion is great. The dynamic substitutions are great and very helpful.
Anonymous | TrustRadius Reviewer

Upland Kapost

Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
Scott Barker | TrustRadius Reviewer

Pros

Ion, by Rock Content

  • Quick Starts make it so easy to get started.
  • Real-time updates are awesome and save a ton of wasteful process.
  • The combination of user friendliness for simple things and the flexibility to do more complex things is great.
  • Chat support is excellent and deeper-dive support has been super helpful.
  • The ability to use these tools in the cloud or embedded has given us tactic flexibility.
Steve Gandola | TrustRadius Reviewer

Upland Kapost

  • Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
  • Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
  • Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
Susan Kemp | TrustRadius Reviewer

Cons

Ion, by Rock Content

  • Ion University, while stacked with a wealth of information, is difficult to navigate from a troubleshooting perspective. The tutorial videos are all very helpful, but they are also very long. Sometimes I would want to search for how to address a particular issue I was struggling with and it would be a two-minute segment buried in a 45-minute video.
  • Again, getting back the self-guidance side of things. I think a lot of the tutorials are set up in a way that makes sense to Ion, but not as much to the end user.
  • I think the controls admins use when creating new users could be a bit more straightforward.
Taylor Bornstein | TrustRadius Reviewer

Upland Kapost

  • Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
  • System performance is somewhat slow.
  • Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
Amber Newman | TrustRadius Reviewer

Pricing Details

Ion, by Rock Content

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$5,500

Starting Price

$0 per year

Ion, by Rock Content Editions & Modules

Edition
Managed Services + SaaSCustom1
  1. per year
Additional Pricing Details
ion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.

Upland Kapost

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Upland Kapost Editions & Modules

Additional Pricing Details

Likelihood to Renew

Ion, by Rock Content

Ion, by Rock Content 7.0
Based on 22 answers
We use it for every landing page and we plan on only doing more dynamic content creation. We dont see that option coming in-house any time ever in the future. ION has a very robust platform for us to work with that really allows us to do more for our customers in regards to having the one-to-one conversation.
Laura Medley | TrustRadius Reviewer

Upland Kapost

Upland Kapost 10.0
Based on 2 answers
We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
Lenore Brown | TrustRadius Reviewer

Usability

Ion, by Rock Content

Ion, by Rock Content 7.4
Based on 17 answers
Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
Leah Jakaitis | TrustRadius Reviewer

Upland Kapost

Upland Kapost 7.0
Based on 1 answer
The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
Anonymous | TrustRadius Reviewer

Performance

Ion, by Rock Content

Ion, by Rock Content 9.0
Based on 1 answer
Sometimes the editor can be a little slow.
Kelly Saux | TrustRadius Reviewer

Upland Kapost

No score
No answers yet
No answers on this topic

Support Rating

Ion, by Rock Content

Ion, by Rock Content 10.0
Based on 36 answers
The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team.*Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
Chris Schultz | TrustRadius Reviewer

Upland Kapost

Upland Kapost 8.1
Based on 3 answers
The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
Anonymous | TrustRadius Reviewer

Online Training

Ion, by Rock Content

Ion, by Rock Content 8.0
Based on 1 answer
They offer a great amount of online training, videos, articles, etc. There is usually an answer available if you run into an issue. I would recommend taking advantage of the online training they offer. I wish I would have done it sooner.
Anonymous | TrustRadius Reviewer

Upland Kapost

No score
No answers yet
No answers on this topic

Implementation Rating

Ion, by Rock Content

Ion, by Rock Content 10.0
Based on 12 answers
There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
Jessica Hill | TrustRadius Reviewer

Upland Kapost

No score
No answers yet
No answers on this topic

Alternatives Considered

Ion, by Rock Content

I was not the decision maker to choose this over Uberflip, but the UI is much more appealing to me. It's incredibly easy to use, clean, and from a backend standpoint, it requires little to no tech savvy'ness. Our team has really enjoyed using it and has required no training what-so-ever.
Aubyn Scolnick | TrustRadius Reviewer

Upland Kapost

Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
Jim MacLeod | TrustRadius Reviewer

Scalability

Ion, by Rock Content

Ion, by Rock Content 10.0
Based on 2 answers
Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
Georgia Dardick | TrustRadius Reviewer

Upland Kapost

Upland Kapost 8.0
Based on 1 answer
It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users
Amanda Joshi | TrustRadius Reviewer

Return on Investment

Ion, by Rock Content

  • Though we have not had the service long enough to see any measurable outcomes, we've been able to create interactive web content faster than ever before
  • The speed with which we can build interactive pages and re-use assets has been critical as projects we've done with Ion have made their way around and more and more internal clients have said "me too" for their own projects
  • It is very pricey at $28K for the base annual subscription (dropping to $24k after the first year), so depending on your budgetary situation, that may make no sense for your team--but we had contract money set aside for a company to build us a microsite for around the amount, so we just used it for Ion instead and will now be building the microsite ourselves using it
Jesse Bond | TrustRadius Reviewer

Upland Kapost

  • It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
  • By having a working one system - we all can expect the same quality newsletters versus using an outside designer.
Anonymous | TrustRadius Reviewer

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