What users are saying about
8 Ratings
8 Ratings
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Score 8.8 out of 100
3 Ratings
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Score 6.6 out of 100

Likelihood to Recommend

RollWorks

RollWorks seems to be well suited for targeting contacts from our industry - and I would use it again in another niche such as ours. When we performed tests with vendors to find match rates based on different kinds of lists, RollWorks had by far the highest cookie pool to reach. If you care about your media cost, that was another place where RollWorks is head and shoulders above; we have saved significantly on media delivery vs. our previous ABM vendor.
Anonymous | TrustRadius Reviewer

Smart AdServer

Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
Ian Smith | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

RollWorks
Smart AdServer
8.0
Data Transfer
RollWorks
Smart AdServer
8.0
DSP integration
RollWorks
Smart AdServer
8.0

Ad Campaigns

RollWorks
Smart AdServer
8.0
Ad campaign creation
RollWorks
Smart AdServer
8.0
Ad deployment
RollWorks
Smart AdServer
9.0
Display advertising
RollWorks
Smart AdServer
7.0
Ad display and retargeting segmentation
RollWorks
Smart AdServer
8.0
Sequence targeting
RollWorks
Smart AdServer
8.0

Ad Reporting & Analytics

RollWorks
Smart AdServer
7.5
Ad dashboards
RollWorks
Smart AdServer
8.0
Ad performance reports
RollWorks
Smart AdServer
8.0
Ad conversion tracking
RollWorks
Smart AdServer
7.0
Ad attribution reporting
RollWorks
Smart AdServer
8.0
Cross-channel ad management
RollWorks
Smart AdServer
7.0
Ad forecasting and optimization
RollWorks
Smart AdServer
7.0

Pros

RollWorks

  • Lead identification and scoring against your Ideal Client Profile
  • Engagement and conversion of website visitors
  • Discovering new accounts that fit your Ideal Client profile
  • Intent topic identification and trends among audiences
  • Enabling tailored campaigns based on segmentation and intent
Lisa Morrell | TrustRadius Reviewer

Smart AdServer

  • It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
  • It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
  • It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
Ian Smith | TrustRadius Reviewer

Cons

RollWorks

  • It takes a full day or longer to review ads, then takes another day or so to push a playbook live
  • Inconsistency with reporting--our Google Analytics say one thing about how many people clicked on ads and their platform says another. GA reports a lot of spam bots clicking on the ads so it makes me wonder if we're really getting in front of the right audience sometimes. Also, there are inconsistencies in the dashboard itself with reporting which is pretty maddening. One section will say a certain number of clicks per account. A separate section will say a different number.
  • For in-depth reporting you have to sign up to receive them via email for the next day. This is very dumb.
Anonymous | TrustRadius Reviewer

Smart AdServer

  • I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
  • Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
  • I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
Ian Smith | TrustRadius Reviewer

Usability

RollWorks

RollWorks 10.0
Based on 1 answer
Its system is very modern and simple, thus being able to be understood by both clients, qualified personnel and also for new users.
Stella Olsson | TrustRadius Reviewer

Smart AdServer

No score
No answers yet
No answers on this topic

Support Rating

RollWorks

RollWorks 8.4
Based on 4 answers
Over the course of working with RollWorks, I have worked with two different Account Managers. The transition from the first to the second was easy and timely. Both Account Managers are experts on the tool and are great at problem-solving. Their experience with the tool allows you to action campaigns immediately and solve problems that may be industry-specific. I have thoroughly enjoyed working with both Account Managers assigned to Gubagoo.
Anonymous | TrustRadius Reviewer

Smart AdServer

No score
No answers yet
No answers on this topic

Alternatives Considered

RollWorks

We've used Google Ads in the past for remarketing and still do, but the ability to target key accounts in RollWorks is unmatched.
Megan Kratzman | TrustRadius Reviewer

Smart AdServer

Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
Ian Smith | TrustRadius Reviewer

Return on Investment

RollWorks

  • Increased website traffic and conversions that feed deals
  • More and higher-quality leads that are more in line with our Ideal Client Profile
  • Greater visibility, measurement, and reporting of marketing investment ROI - very important
  • Higher efficiency and impact in both marketings spend and sales team prospecting efforts
Lisa Morrell | TrustRadius Reviewer

Smart AdServer

  • It's helped my organization better manage our traffic flow.
  • It's reduced the amount of work on our social media manager.
  • It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
Ian Smith | TrustRadius Reviewer

Pricing Details

RollWorks

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Smart AdServer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

RollWorks
8.8
Smart AdServer
8.0

Usability

RollWorks
10.0
Smart AdServer

Support Rating

RollWorks
8.4
Smart AdServer

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