5 Ratings
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Score 8.9 out of 100
28 Ratings
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Score 4.9 out of 100

Likelihood to Recommend

RollWorks

RollWorks is very well suited for -Optimizing capture of potential clients interested in your brand (encouraging visitors who take no action on our website to return) -Building brand awareness through specific campaigns -Driving engagement down the funnel for those who become aware or are aware of your brand -Identifying net new accounts to build your lists and outreach As for where RollWorks is less appropriate, it would be difficult to run RollWorks without a more mature content marketing machine. to make it run and deliver, RollWorks needs quality advertising and content campaigns, refreshed at regular intervals. It also requires a solid website as a "hub." Organizations with low content marketing maturity will not get the results they might expect. Quality in, quality out is a rule here.
Lisa Morrell | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

I wouldn't recommend ONE by AOL to my worst enemy. The entire platform is a mess, and you can find others out there that will work with you and work for you better. Simple ad-tech platform features are missing. It's ridiculously slow and with the "money saved" by specific ad-tactics we spent on waiting for data and pages to load.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

RollWorks
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
6.5
Data Transfer
RollWorks
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
6.0
DSP integration
RollWorks
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
7.0

Ad Campaigns

RollWorks
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
2.9
Ad campaign creation
RollWorks
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
3.8
Ad deployment
RollWorks
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
1.4
Display advertising
RollWorks
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
3.9
Ad display and retargeting segmentation
RollWorks
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.3
Sequence targeting
RollWorks
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
1.2

Ad Reporting & Analytics

RollWorks
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.5
Ad dashboards
RollWorks
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
3.9
Ad performance reports
RollWorks
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.3
Ad conversion tracking
RollWorks
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.3
Ad attribution reporting
RollWorks
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.0
Cross-channel ad management
RollWorks
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
4.0
Ad forecasting and optimization
RollWorks
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
6.8

Pros

RollWorks

  • Ease of use with the platform
  • Keeping us informed of product changes
  • Providing a dashboard to see results
Anonymous | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

  • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
  • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
Nicholas J. Salvatore | TrustRadius Reviewer

Cons

RollWorks

  • It was a bit difficult to be able to implement it with other software, we were barely able to connect it to Salesforce.
  • They should be able to dig deeper into Salesforce reports within this platform.
Stella Olsson | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

  • The algorithm is a little...well, dumb, at first. And at times it can stay dumb. We've had users complain of clicking on a click-bait headline for an article, and getting ads that represent something else entirely (off to the side, of course). This doesn't make our clients happy.
  • AdTech can be prone to crash at times – randomly – it's a little unpredictable, you may want to make sure that your database can handle a streamlined workload. Doesn't work well with older tech.
  • Customer service at AdTech is okay, but there's always room for improvement. The support is good, but I don't like being put on hold.
Anonymous | TrustRadius Reviewer

Usability

RollWorks

RollWorks 10.0
Based on 1 answer
Its system is very modern and simple, thus being able to be understood by both clients, qualified personnel and also for new users.
Stella Olsson | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

No score
No answers yet
No answers on this topic

Support Rating

RollWorks

RollWorks 10.0
Based on 1 answer
The support has always been willing to help from the get-go, they also helped us understand the reports in a way that we can streamline our sales process. All the doubts that we have consulted with the support team have been resolved.
Stella Olsson | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

No score
No answers yet
No answers on this topic

Alternatives Considered

RollWorks

We've used Google Ads in the past for remarketing and still do, but the ability to target key accounts in RollWorks is unmatched.
Megan Kratzman | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Any good media person would have a mix on their plan and Brightroll was the "reach" portion. Unfortunately, despite the efficient pricing, the overall performance of the campaign was less than desired. Too cheap, perhaps?
Anonymous | TrustRadius Reviewer

Return on Investment

RollWorks

  • Increased website traffic and conversions that feed deals
  • More and higher-quality leads that are more in line with our Ideal Client Profile
  • Greater visibility, measurement, and reporting of marketing investment ROI - very important
  • Higher efficiency and impact in both marketings spend and sales team prospecting efforts
Lisa Morrell | TrustRadius Reviewer

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

  • High ROI in terms of quality content for reasonable reach & cost.
  • Expensive when compared to other programmatic networks.
  • Lower reach compared to Google.
Eamonn Kelly | TrustRadius Reviewer

Pricing Details

RollWorks

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

RollWorks
8.9
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)
3.8

Usability

RollWorks
10.0
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

Support Rating

RollWorks
10.0
Verizon Media Ad Platform, formerly Oath (Brightroll, One by AOL, Yahoo Gemini)

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