What users are saying about
5 Ratings
3 Ratings
5 Ratings
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Score 8.9 out of 100
3 Ratings
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Score 5.3 out of 100

Likelihood to Recommend

RollWorks

RollWorks is very well suited for -Optimizing capture of potential clients interested in your brand (encouraging visitors who take no action on our website to return) -Building brand awareness through specific campaigns -Driving engagement down the funnel for those who become aware or are aware of your brand -Identifying net new accounts to build your lists and outreach As for where RollWorks is less appropriate, it would be difficult to run RollWorks without a more mature content marketing machine. to make it run and deliver, RollWorks needs quality advertising and content campaigns, refreshed at regular intervals. It also requires a solid website as a "hub." Organizations with low content marketing maturity will not get the results they might expect. Quality in, quality out is a rule here.
Lisa Morrell | TrustRadius Reviewer

Zedo

The vendor needs to fit the client so the reason I worked with them was that they were not too big or too small for our organization. Also, they were more likely to adapt to our workflow which is great as some vendors in this space wanted us to conform to their processes, which was not wanted.
Joseph Ferrick | TrustRadius Reviewer

Feature Rating Comparison

Ad Campaigns

RollWorks
Zedo
10.0
Ad campaign creation
RollWorks
Zedo
10.0
Ad deployment
RollWorks
Zedo
10.0
Display advertising
RollWorks
Zedo
10.0

Ad Reporting & Analytics

RollWorks
Zedo
9.6
Ad dashboards
RollWorks
Zedo
9.0
Ad performance reports
RollWorks
Zedo
10.0
Ad conversion tracking
RollWorks
Zedo
10.0
Cross-channel ad management
RollWorks
Zedo
9.0
Ad forecasting and optimization
RollWorks
Zedo
10.0

Pros

RollWorks

  • Ease of use with the platform
  • Keeping us informed of product changes
  • Providing a dashboard to see results
Anonymous | TrustRadius Reviewer

Zedo

  • Campaign set up in our ad server at the time, 27/7 Real Media's OAS platform.
  • Post-campaign reporting.
  • Our main point of contact, I believe her name was Nafisa, was extremely friendly and became an extension of the team. She really was fun to work with and professional.
Joseph Ferrick | TrustRadius Reviewer

Cons

RollWorks

  • It was a bit difficult to be able to implement it with other software, we were barely able to connect it to Salesforce.
  • They should be able to dig deeper into Salesforce reports within this platform.
Stella Olsson | TrustRadius Reviewer

Zedo

  • They had their own ad server and there were regular efforts to get us to move to that ad server which was not industry standard at the time. We already an agreement in place with OAS and also used DFP via agency access but they pushed to use this server and it was not something I really needed to keep discussing with them.
Joseph Ferrick | TrustRadius Reviewer

Usability

RollWorks

RollWorks 10.0
Based on 1 answer
Its system is very modern and simple, thus being able to be understood by both clients, qualified personnel and also for new users.
Stella Olsson | TrustRadius Reviewer

Zedo

No score
No answers yet
No answers on this topic

Support Rating

RollWorks

RollWorks 10.0
Based on 1 answer
The support has always been willing to help from the get-go, they also helped us understand the reports in a way that we can streamline our sales process. All the doubts that we have consulted with the support team have been resolved.
Stella Olsson | TrustRadius Reviewer

Zedo

No score
No answers yet
No answers on this topic

Alternatives Considered

RollWorks

We've used Google Ads in the past for remarketing and still do, but the ability to target key accounts in RollWorks is unmatched.
Megan Kratzman | TrustRadius Reviewer

Zedo

I worked with a company called Asentech whose core competence at the time was not campaign management. Zedo replaced them and did a great job. I have since evaluated Theorem, OAO and YourBow and Zedo offers as much if not more than those companies.
Joseph Ferrick | TrustRadius Reviewer

Return on Investment

RollWorks

  • Increased website traffic and conversions that feed deals
  • More and higher-quality leads that are more in line with our Ideal Client Profile
  • Greater visibility, measurement, and reporting of marketing investment ROI - very important
  • Higher efficiency and impact in both marketings spend and sales team prospecting efforts
Lisa Morrell | TrustRadius Reviewer

Zedo

  • At the beginning of the month, we had a crush of new campaigns to launch and they stepped up their game to get this accomplished. Also, reporting was done very quickly with a lot of insight into campaign optimization.
Joseph Ferrick | TrustRadius Reviewer

Pricing Details

RollWorks

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

RollWorks Editions & Modules

Additional Pricing Details

Zedo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Zedo Editions & Modules

Edition
Subscription$15.001
  1. Starting Price Per Month
Additional Pricing Details

Rating Summary

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