Likelihood to Recommend For low volume non-profits, Benchmark Email provides a respectable free service. Ease of use is high and customization of the email is good. The discount for 501(c)(3) organizations and fully free use for non-profits that help children is commendable. Although the GUI editor is flexible and easy to learn, it does have some issues with certain detailed formatting concerns, like properly showing the newlines between paragraphs. Image/photo processing and presentation is similarly both easy to use, but frustrating due to some capability gaps and quirks, like specifying image sizes and display on hi-resolution devices. Overall, Benchmark Email provides a good service that is easy to learn to expand your communication reach; however, the ROI and satisfaction may not be as high if paying fees comparable to other offerings.
Read full review Sailthu is perfectly suited, no matter what level of technical skill you have or support from an Engineering team. That said, it includes many advanced features which can only be fully utilized when integrated with custom webhooks and after receiving customer data sent via their APIs. There may be easier solutions out there for less technical users or for people wanting a simpler setup to begin with.
Read full review Pros 2,000 contact list space available with no time limit to those who can't upgrade. The AB Testing feature helps to improve the performance of your emails by experimenting with different content and send times to determine what works best. Thus great emailing objectives are easier to achieve. There is a feature where website and email engagement trigger an automatic email series. For example, the automatic flow of a subscriber from a leads list to a customer list upon making a purchase is awesome. Read full review Personalization - one of the most important things you can utilize when emailing people. Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement. Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company. Read full review Cons List maintenance -- navigating multiple lists is a cumbersome activity. Analytics about user engagement could be better. It's not super robust, especially if you're used to Google Analytics. Customer support is kind of slow to get back to us. Read full review Giving more practical examples of technical setups, sometimes the only way to understand it is to see it. Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists. Can't set up automated data dumps to an email address, has to be sent via API. Jake Bodmer Senior Marketing Manager - Audience Growth & Retention
Read full review Likelihood to Renew The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.
Read full review Support Rating Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
Read full review Alternatives Considered I stated this plenty of times in my previous responses but we moved to Benchmark from
Mad Mimi .
Mad Mimi 's feature set is extremely basic and only suited for start-ups or very small businesses. Benchmark provides enough customization to take the next step in your email marketing program. It's also fairly affordable
Read full review Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The scale and flexibility really made it a great platform for us to use.
Read full review Return on Investment If we think particularly on the ROI then benchmark email gives you a definite amount of ROI. But it takes time, you will see the results after a six month span of time. Because sending an email itself is a slow and steady process to follow. Read full review Sailthru has helped us build a welcome series that's much more effective than anything we had before. It's much easier to analyze transactional campaigns than our previous ESP. We're better able to run A/B tests and learn from the results -- all of which improves our email strategy. Read full review ScreenShots Benchmark Email Screenshots