Mailchimp vs. Marigold Engage by Sailthru

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mailchimp
Score 7.9 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
$0
per month
Marigold Engage by Sailthru
Score 8.4 out of 10
N/A
Marigold Engage by Sailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.N/A
Pricing
MailchimpMarigold Engage by Sailthru
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MailchimpMarigold Engage by Sailthru
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
MailchimpMarigold Engage by Sailthru
Considered Both Products
Mailchimp

No answer on this topic

Marigold Engage by Sailthru
Chose Marigold Engage by Sailthru
Sailthru is much more robust and evolved than MailChimp. That's not to say that MailChimp wasn't a great platform for us, as it dramatically helped our business grow and it's a great resource that I'd recommend to any start-up. However, Sailthru offers a different ideology more …
Chose Marigold Engage by Sailthru
Nothing offers the customization and control for power users like Sailthru. Other options we have used have been simply as backups in case of Sailthru outages during critical moments. We chose Sailthru at the beginning of our growth from sending email natively. We haven't had a …
Chose Marigold Engage by Sailthru
Sailthru is cost effective, feature-rich, well documented, continuously growing their product offering, and combines most of what all other platforms encompass. From SMS to email, marketing campaigns to transactional sends, custom built event-based sequences, etc.
Chose Marigold Engage by Sailthru
Better than the pure campaign email marketing apps (MailChimp, Constant Contact, etc.) for the additional transactional email capabilities. With the lack of reliability and service, we will move on to others though (trying Mixpanel's and Intercom.io to see how they work out.
Chose Marigold Engage by Sailthru
Sailthru is my favorite email platform that I've used thus far. It's more streamlined and user-friendly compared to Marketo and Lyris. It currently offers more functionality and customer insights than MailChimp, Constant Contact, What Counts, Omail, and Vertical Response.
Top Pros
Top Cons
Features
MailchimpMarigold Engage by Sailthru
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mailchimp
8.0
472 Ratings
3% above category average
Marigold Engage by Sailthru
-
Ratings
WYSIWYG email editor8.1437 Ratings00 Ratings
Dynamic content7.8420 Ratings00 Ratings
Ability to test dynamic content7.9401 Ratings00 Ratings
Landing pages7.5325 Ratings00 Ratings
A/B testing8.0356 Ratings00 Ratings
Mobile optimization8.1431 Ratings00 Ratings
Email deliverability reporting8.5459 Ratings00 Ratings
List management8.1459 Ratings00 Ratings
Triggered drip sequences7.7317 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Mailchimp
9.1
2 Ratings
17% above category average
Marigold Engage by Sailthru
-
Ratings
Lead nurturing automation6.22 Ratings00 Ratings
Lead scoring and grading10.01 Ratings00 Ratings
Data quality management10.01 Ratings00 Ratings
Automated sales alerts and tasks10.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Mailchimp
8.1
48 Ratings
6% above category average
Marigold Engage by Sailthru
-
Ratings
Calendaring8.443 Ratings00 Ratings
Event/webinar marketing7.734 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Mailchimp
8.2
42 Ratings
9% above category average
Marigold Engage by Sailthru
-
Ratings
Social sharing and campaigns8.340 Ratings00 Ratings
Social profile integration8.134 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mailchimp
7.5
457 Ratings
0% above category average
Marigold Engage by Sailthru
-
Ratings
Dashboards7.7120 Ratings00 Ratings
Standard reports8.0455 Ratings00 Ratings
Custom reports6.948 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Mailchimp
7.3
41 Ratings
4% below category average
Marigold Engage by Sailthru
-
Ratings
API7.831 Ratings00 Ratings
Role-based workflow & approvals6.26 Ratings00 Ratings
Customizability5.62 Ratings00 Ratings
Integration with Salesforce.com8.320 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.517 Ratings00 Ratings
Integration with SugarCRM8.12 Ratings00 Ratings
Third-party software integrations7.636 Ratings00 Ratings
Best Alternatives
MailchimpMarigold Engage by Sailthru
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Mautic
Mautic
Score 9.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Iterable
Iterable
Score 8.6 out of 10
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User Ratings
MailchimpMarigold Engage by Sailthru
Likelihood to Recommend
8.1
(496 ratings)
7.7
(21 ratings)
Likelihood to Renew
8.5
(51 ratings)
10.0
(7 ratings)
Usability
8.4
(373 ratings)
-
(0 ratings)
Availability
9.5
(6 ratings)
-
(0 ratings)
Performance
9.0
(7 ratings)
-
(0 ratings)
Support Rating
7.8
(14 ratings)
1.0
(1 ratings)
Implementation Rating
7.5
(22 ratings)
-
(0 ratings)
Configurability
10.0
(2 ratings)
-
(0 ratings)
Ease of integration
8.0
(4 ratings)
-
(0 ratings)
Product Scalability
9.5
(6 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(2 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
MailchimpMarigold Engage by Sailthru
Likelihood to Recommend
Mailchimp
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
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Marigold
Sailthu is perfectly suited, no matter what level of technical skill you have or support from an Engineering team. That said, it includes many advanced features which can only be fully utilized when integrated with custom webhooks and after receiving customer data sent via their APIs. There may be easier solutions out there for less technical users or for people wanting a simpler setup to begin with.
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Pros
Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
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Marigold
  • Personalization - one of the most important things you can utilize when emailing people.
  • Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement.
  • Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company.
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Cons
Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
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Marigold
  • Giving more practical examples of technical setups, sometimes the only way to understand it is to see it.
  • Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists.
  • Can't set up automated data dumps to an email address, has to be sent via API.
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Likelihood to Renew
Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
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Marigold
The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.
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Usability
Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
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Marigold
No answers on this topic
Reliability and Availability
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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Marigold
No answers on this topic
Performance
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
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Marigold
No answers on this topic
Support Rating
Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Marigold
Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
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Implementation Rating
Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Marigold
No answers on this topic
Alternatives Considered
Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
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Marigold
Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The scale and flexibility really made it a great platform for us to use.
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Scalability
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Marigold
No answers on this topic
Return on Investment
Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
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Marigold
  • Sailthru has helped us build a welcome series that's much more effective than anything we had before.
  • It's much easier to analyze transactional campaigns than our previous ESP.
  • We're better able to run A/B tests and learn from the results -- all of which improves our email strategy.
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ScreenShots

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.