What users are saying about
39 Ratings
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Top Rated
2911 Ratings
39 Ratings
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Score 7.5 out of 100

Salesforce

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Top Rated
2911 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Likelihood to Recommend

Sailthru

Sailthu is perfectly suited, no matter what level of technical skill you have or support from an Engineering team. That said, it includes many advanced features which can only be fully utilized when integrated with custom webhooks and after receiving customer data sent via their APIs. There may be easier solutions out there for less technical users or for people wanting a simpler setup to begin with.
Russell Preston | TrustRadius Reviewer

Salesforce

Salesforce.com is an excellent option for other businesses as well. Using Salesforce.com has made it easier for us to keep track of our customers. Having everything in one place makes it easier for us to get what we're looking for. It integrates many functions. There's also a cloud-based approach that's convenient to use at any time. I believe the reporting or dashboard could be improved in the future, especially since the Lightning version has some ambiguous filters.
Al Mubassir Muin | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Sailthru
7.7
Salesforce
WYSIWYG email editor
Sailthru
6.6
Salesforce
Dynamic content
Sailthru
8.7
Salesforce
Ability to test dynamic content
Sailthru
8.4
Salesforce
Landing pages
Sailthru
6.0
Salesforce
A/B testing
Sailthru
7.2
Salesforce
Mobile optimization
Sailthru
7.8
Salesforce
Email deliverability reporting
Sailthru
9.1
Salesforce
List management
Sailthru
7.8
Salesforce
Triggered drip sequences
Sailthru
7.8
Salesforce

Reporting & Analytics

Sailthru
7.9
Salesforce
Dashboards
Sailthru
8.2
Salesforce
Standard reports
Sailthru
8.8
Salesforce
Custom reports
Sailthru
6.9
Salesforce

Pre-Send Testing

Sailthru
6.6
Salesforce
URL Validation
Sailthru
6.5
Salesforce
Link Tracking
Sailthru
8.0
Salesforce
Image Validation
Sailthru
7.5
Salesforce
Inbox Display
Sailthru
5.0
Salesforce
Email Accessibility Tools
Sailthru
5.0
Salesforce
Spelling and Grammar Check
Sailthru
5.0
Salesforce
Spam Testing
Sailthru
7.0
Salesforce
Email Previews
Sailthru
8.5
Salesforce

Sales Force Automation

Sailthru
Salesforce
7.9
Customer data management / contact management
Sailthru
Salesforce
8.4
Workflow management
Sailthru
Salesforce
7.8
Territory management
Sailthru
Salesforce
7.8
Opportunity management
Sailthru
Salesforce
8.4
Integration with email client (e.g., Outlook or Gmail)
Sailthru
Salesforce
7.4
Contract management
Sailthru
Salesforce
7.7
Quote & order management
Sailthru
Salesforce
7.6
Interaction tracking
Sailthru
Salesforce
8.1
Channel / partner relationship management
Sailthru
Salesforce
7.8

Customer Service & Support

Sailthru
Salesforce
8.5
Case management
Sailthru
Salesforce
9.0
Call center management
Sailthru
Salesforce
8.4
Help desk management
Sailthru
Salesforce
8.3

Marketing Automation

Sailthru
Salesforce
8.0
Lead management
Sailthru
Salesforce
8.2
Email marketing
Sailthru
Salesforce
7.7

CRM Project Management

Sailthru
Salesforce
7.5
Task management
Sailthru
Salesforce
7.7
Billing and invoicing management
Sailthru
Salesforce
6.7
Reporting
Sailthru
Salesforce
8.1

CRM Reporting & Analytics

Sailthru
Salesforce
8.3
Forecasting
Sailthru
Salesforce
8.0
Pipeline visualization
Sailthru
Salesforce
8.4
Customizable reports
Sailthru
Salesforce
8.5

Customization

Sailthru
Salesforce
8.1
Custom fields
Sailthru
Salesforce
8.3
Custom objects
Sailthru
Salesforce
8.3
Scripting environment
Sailthru
Salesforce
7.8
API for custom integration
Sailthru
Salesforce
8.0

Security

Sailthru
Salesforce
8.4
Single sign-on capability
Sailthru
Salesforce
8.3
Role-based user permissions
Sailthru
Salesforce
8.6

Social CRM

Sailthru
Salesforce
7.6
Social data
Sailthru
Salesforce
7.5
Social engagement
Sailthru
Salesforce
7.6

Integrations with 3rd-party Software

Sailthru
Salesforce
7.5
Marketing automation
Sailthru
Salesforce
7.7
Compensation management
Sailthru
Salesforce
7.4

Platform

Sailthru
Salesforce
7.8
Mobile access
Sailthru
Salesforce
7.8

Pros

Sailthru

  • Personalization - one of the most important things you can utilize when emailing people.
  • Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement.
  • Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company.
Hayley Squire | TrustRadius Reviewer

Salesforce

  • Salesforce.com is extremely customizable. I would not consider it an out-of-the-box solution, although its standard fields allow for fundamental CRM activities and reporting.
  • Salesforce.com is able to integrate with 100s of third-party softwares—often times creating efficiencies in processes.
  • Reports within Salesforce.com have the ability to be simple as a standard Account report, or you can get very granular with your report filtering to segment a very specific result, eg. Accounts in California who are active clients and fall within the pharmaceutical industry and have a specified market capitalization.
Erik Viager | TrustRadius Reviewer

Cons

Sailthru

  • Giving more practical examples of technical setups, sometimes the only way to understand it is to see it.
  • Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists.
  • Can't set up automated data dumps to an email address, has to be sent via API.
Jake Bodmer | TrustRadius Reviewer

Salesforce

  • Costs vs. ROI: The initial cost to BUILD whatever instance your SF sales rep presents to you and sells; the COST associate to get to that build is NEVER explained or discussed.
  • The Salesforce sales rep's job is to sell you on an idea and hope, rather than practical application, implementation, and realistic expectations of the egregiously cantankerous and universally overpriced CRM.
  • They do not vet, manage or hold accountable their 'implementation partners'. Again, the sales rep for Salesforce; their job is to sell you the platform, not what you they showed you the platform can do. There is extreme neglect in discussing the actual cost to get their CRM platform to do WHAT they have showcased to you. Not to mention the time it takes to get there. Not to mention the partners they refer to you are random. These 3rd party companies do ALL the work and make ALL the money on behalf of Salesforce, for themselves. You get stuck in contracts with mediocre service or lackluster results and there is NO recourse for you as the consumer against these 'partners'.
  • If I want to sell GM cars, GM has standards and minimums they require in order for me to represent their brand. If I do shady dealings, rip customers off or am just a terrible business to be in business with, GM would strip me of my dealership title for their brand. SalesForce does no such thing. I could start a company to implement salesforce, have you sign a contract and deliver a garbage product. If you go to SF to complain about that; "Our hands our tied" as I have been told.
  • Salesforce does not care about your user experience, they just want you to buy more. It is a Sales organization, not a software company. Again, they do not care about your business, the negative impact of their CRM rollout, or how terrible their 3rd party support partners are. They. Dont. Care. They just want your money.
  • SF is aware they are the biggest player on the block. They have all the cards. You, the consumer, as an individual business, have no power or say.
Kurt Johansen | TrustRadius Reviewer

Likelihood to Renew

Sailthru

Sailthru 10.0
Based on 8 answers
The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.
Tobias Walter | TrustRadius Reviewer

Salesforce

Salesforce 10.0
Based on 49 answers
While it's not perfect and can be overly complicated at times, there is not another solution out there that can do what it does. To get the same functionality you would need numerous disparate tools to match the amount of functionality Salesforce has. Having it all aggregated on one platform makes the complicated parts far more bearable
John Cupoli | TrustRadius Reviewer

Usability

Sailthru

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 8.2
Based on 86 answers
I think Salesforce is going to be a fantastic resource once we get fully onboarded and trained and are using all the features we want in our company. The problem is that onboarding is not intuitive and is very labor-intensive. After you make the agreement to purchase and settle on a price, they come back and recommend spending thousands more to have someone onboard for you. It's a hidden fee that isn't part of the original negotiations. In our case, we couldn't afford that right off the bat so the onboarding process is slower than expected, but we will eventually get there.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Sailthru

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 9.8
Based on 54 answers
Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
Kyle Dugger | TrustRadius Reviewer

Performance

Sailthru

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 9.0
Based on 36 answers
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
Rob Gottschalk | TrustRadius Reviewer

Support Rating

Sailthru

Sailthru 1.0
Based on 2 answers
Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
Tobias Walter | TrustRadius Reviewer

Salesforce

Salesforce 7.8
Based on 113 answers
I rate the overall support for Salesforce.com in 10 because they are accomodating, very responsive, timely, and handle issues or inquiries professionally. We never had any issues with raising it or waiting too long until it is fixed. Nothing to worry about if we have something to raise it will always be smooth and hassle-free communication.
Angel Arciaga | TrustRadius Reviewer

In-Person Training

Sailthru

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 7.9
Based on 11 answers
I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
Anonymous | TrustRadius Reviewer

Online Training

Sailthru

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 9.1
Based on 15 answers
I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
Anonymous | TrustRadius Reviewer

Implementation Rating

Sailthru

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 9.4
Based on 32 answers
Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Sailthru

Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The scale and flexibility really made it a great platform for us to use.
George DiGuido | TrustRadius Reviewer

Salesforce

When evaluating a CRM solution for our company we had a fairly simple decision process. We had to decide to buy vs build an internal solution - which we found for the cost Salesforce would save from development / IT perspective and provide a more robust solution. The closest out of the box competitor we looked at was the Microsoft Dynamics CRM product -and again, we found Salesforce to be a more robust / cost effective solution.
Anonymous | TrustRadius Reviewer

Contract Terms and Pricing Model

Sailthru

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 9.2
Based on 5 answers
Salesforce has never been able to answer a question I've had, but I've heard from colleagues that they respond quickly. Market leaders tend to be more professional when things go awry. For CRM systems, Salesforce is by far the most popular. I've used CRM systems before Salesforce, and they weren't even close. Salesforce has such a monopoly on the market that they consider us as users. Inextricably linked, the two are one.
Aononna Tazin | TrustRadius Reviewer

Scalability

Sailthru

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 10.0
Based on 2 answers
I've worked with Salesforce since 2001 in companies ranging from 4 to hundreds of sales people and the system has been able to scale and perhaps more importantly expand (functionally) to the needs of larger organizations. In fact in my previous company, as a provider of a solution that integrated with Salesforce, we had customers that had thousands of sales people using Salesforce.
Anonymous | TrustRadius Reviewer

Professional Services

Sailthru

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 9.0
Based on 4 answers
I believe it is the best customer relationship management system available. We use it for everything and have integrated other platforms to give customers/accounts a 360-degree view. According to Salesforce customer service, it is beneficial for tracking all information, and the reporting/dashboards are unique. It's where we keep track of every sale.
Al Mubassir Muin | TrustRadius Reviewer

Return on Investment

Sailthru

  • Sailthru has helped us build a welcome series that's much more effective than anything we had before.
  • It's much easier to analyze transactional campaigns than our previous ESP.
  • We're better able to run A/B tests and learn from the results -- all of which improves our email strategy.
Justin Adler | TrustRadius Reviewer

Salesforce

  • Companies that either hire consulting expertise or have in-house experts will benefit the most. It can be a powerful tool. Manage it correctly and there will be great benefits.
  • Conversely, if companies don't implement Salesforce.com with a plan, there will be frustration and small if any ROI realized.
Quentin Goin | TrustRadius Reviewer

Screenshots

Pricing Details

Sailthru

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sailthru Editions & Modules

Additional Pricing Details

Salesforce

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Editions & Modules

Edition
Essentials$25.001
Professional$75.001
Enterprise$150.001
Unlimited$300.002
  1. Per User/Per Month
  2. Per user/Per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Sailthru
7.7
Salesforce
7.9

Likelihood to Renew

Sailthru
10.0
Salesforce
10.0

Usability

Sailthru
Salesforce
8.2

Reliability and Availability

Sailthru
Salesforce
9.8

Performance

Sailthru
Salesforce
9.0

Support Rating

Sailthru
1.0
Salesforce
7.8

In-Person Training

Sailthru
Salesforce
7.9

Online Training

Sailthru
Salesforce
9.1

Implementation Rating

Sailthru
Salesforce
9.4

Contract Terms and Pricing Model

Sailthru
Salesforce
9.2

Scalability

Sailthru
Salesforce
10.0

Professional Services

Sailthru
Salesforce
9.0

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