What users are saying about
41 Ratings
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Score 7.6 out of 100
50 Ratings
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Score 7.6 out of 100

Feature Set Ratings

    Email & Online Marketing

    Sailthru

    Feature Set Not Supported
    N/A
    6.1

    Everest (Return Path + 250ok)

    61%
    Everest (Return Path + 250ok) ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    5.0
    50%
    2 Ratings

    Dynamic content

    N/A
    0 Ratings
    5.3
    53%
    2 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    6.0
    60%
    7 Ratings

    Landing pages

    N/A
    0 Ratings
    5.0
    50%
    2 Ratings

    A/B testing

    N/A
    0 Ratings
    6.4
    64%
    8 Ratings

    Mobile optimization

    N/A
    0 Ratings
    3.4
    34%
    6 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    9.0
    90%
    29 Ratings

    List management

    N/A
    0 Ratings
    7.1
    71%
    9 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.0
    80%
    2 Ratings

    Reporting & Analytics

    Sailthru

    Feature Set Not Supported
    N/A
    7.3

    Everest (Return Path + 250ok)

    73%
    Everest (Return Path + 250ok) ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    8.2
    82%
    22 Ratings

    Standard reports

    N/A
    0 Ratings
    7.6
    76%
    20 Ratings

    Custom reports

    N/A
    0 Ratings
    6.0
    60%
    16 Ratings

    Pre-Send Testing

    Sailthru

    Feature Set Not Supported
    N/A
    8.0

    Everest (Return Path + 250ok)

    80%
    Everest (Return Path + 250ok) ranks higher in 8/8 features

    URL Validation

    N/A
    0 Ratings
    8.2
    82%
    6 Ratings

    Link Tracking

    N/A
    0 Ratings
    6.7
    67%
    3 Ratings

    Image Validation

    N/A
    0 Ratings
    7.8
    78%
    6 Ratings

    Inbox Display

    N/A
    0 Ratings
    8.6
    86%
    7 Ratings

    Email Accessibility Tools

    N/A
    0 Ratings
    7.4
    74%
    4 Ratings

    Spelling and Grammar Check

    N/A
    0 Ratings
    7.8
    78%
    2 Ratings

    Spam Testing

    N/A
    0 Ratings
    8.9
    89%
    9 Ratings

    Email Previews

    N/A
    0 Ratings
    9.0
    90%
    8 Ratings

    Attribute Ratings

    • Sailthru is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
    • Everest (Return Path + 250ok) is rated higher in 1 area: Support Rating

    Likelihood to Recommend

    7.7

    Sailthru

    77%
    21 Ratings
    7.4

    Everest (Return Path + 250ok)

    74%
    27 Ratings

    Likelihood to Renew

    10.0

    Sailthru

    100%
    7 Ratings
    8.2

    Everest (Return Path + 250ok)

    82%
    5 Ratings

    Usability

    Sailthru

    N/A
    0 Ratings
    7.3

    Everest (Return Path + 250ok)

    73%
    1 Rating

    Support Rating

    1.0

    Sailthru

    10%
    2 Ratings
    9.1

    Everest (Return Path + 250ok)

    91%
    1 Rating

    Implementation Rating

    Sailthru

    N/A
    0 Ratings
    8.2

    Everest (Return Path + 250ok)

    82%
    1 Rating

    Likelihood to Recommend

    CM Group

    Sailthu is perfectly suited, no matter what level of technical skill you have or support from an Engineering team. That said, it includes many advanced features which can only be fully utilized when integrated with custom webhooks and after receiving customer data sent via their APIs. There may be easier solutions out there for less technical users or for people wanting a simpler setup to begin with.
    Read full review

    Validity

    Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.
    Read full review

    Pros

    CM Group

    • Personalization - one of the most important things you can utilize when emailing people.
    • Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement.
    • Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company.
    Read full review

    Validity

    • Individualized attention. They really dug in to understand our products and services.
    • Easy-to-understand training and actionable items that you can sustain over a long period of time.
    • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
    Read full review

    Cons

    CM Group

    • Giving more practical examples of technical setups, sometimes the only way to understand it is to see it.
    • Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists.
    • Can't set up automated data dumps to an email address, has to be sent via API.
    Read full review

    Validity

    • Some domain summary data inconsistent with seedlist detail
    • UI feels a little dated
    • Reporting options are limited
    • As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
    • Inbox Preview rendering could be more robust and extensive
    • Would like to see Dark Mode previewing rendering
    Read full review

    Pricing Details

    Sailthru

    Starting Price

    Editions & Modules

    Sailthru editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Everest (Return Path + 250ok)

      Starting Price

      $20 per month

      Editions & Modules

      Everest (Return Path + 250ok) editions and modules pricing
      EditionModules
      Elements$201
      Elements Plus$5252
      ProfessionalCustom Pricing3
      EnterpriseCustom Pricing4

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      CM Group

      The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.
      Read full review

      Validity

      We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
      Read full review

      Usability

      CM Group

      No answers on this topic

      Validity

      I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.
      Read full review

      Support Rating

      CM Group

      Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
      Read full review

      Validity

      Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
      Read full review

      Implementation Rating

      CM Group

      No answers on this topic

      Validity

      I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.
      Read full review

      Alternatives Considered

      CM Group

      Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The scale and flexibility really made it a great platform for us to use.
      Read full review

      Validity

      Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.
      Read full review

      Return on Investment

      CM Group

      • Sailthru has helped us build a welcome series that's much more effective than anything we had before.
      • It's much easier to analyze transactional campaigns than our previous ESP.
      • We're better able to run A/B tests and learn from the results -- all of which improves our email strategy.
      Read full review

      Validity

      • It has helped identify inbox issues and thus helping our clients reach more inboxes.
      • They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
      • They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.
      Read full review

      Screenshots

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