Likelihood to Recommend Sailthu is perfectly suited, no matter what level of technical skill you have or support from an Engineering team. That said, it includes many advanced features which can only be fully utilized when integrated with custom webhooks and after receiving customer data sent via their APIs. There may be easier solutions out there for less technical users or for people wanting a simpler setup to begin with.
Read full review Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.
Read full review Pros Personalization - one of the most important things you can utilize when emailing people. Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement. Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company. Read full review Individualized attention. They really dug in to understand our products and services. Easy-to-understand training and actionable items that you can sustain over a long period of time. They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information. Read full review Cons Giving more practical examples of technical setups, sometimes the only way to understand it is to see it. Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists. Can't set up automated data dumps to an email address, has to be sent via API. Jake Bodmer Senior Marketing Manager - Audience Growth & Retention
Read full review Some domain summary data inconsistent with seedlist detail UI feels a little dated Reporting options are limited As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path Inbox Preview rendering could be more robust and extensive Would like to see Dark Mode previewing rendering Read full review Likelihood to Renew The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.
Read full review We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
Read full review Usability I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.
Read full review Support Rating Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
Read full review Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
Read full review Implementation Rating I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.
Read full review Alternatives Considered Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The scale and flexibility really made it a great platform for us to use.
Read full review Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford
Litmus , so having Return Path is crucial. The partnership with
Salesforce also allowed us to get it at pretty low cost.
Read full review Return on Investment Sailthru has helped us build a welcome series that's much more effective than anything we had before. It's much easier to analyze transactional campaigns than our previous ESP. We're better able to run A/B tests and learn from the results -- all of which improves our email strategy. Read full review It has helped identify inbox issues and thus helping our clients reach more inboxes. They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them. They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer. Read full review ScreenShots Everest (Return Path + 250ok) Screenshots