88 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Attribute Ratings

  • Smartly.io is rated higher in 2 areas: Likelihood to Recommend, Support Rating

Likelihood to Recommend

8.0

Salesforce Advertising Studio

80%
7 Ratings
9.0

Smartly.io

90%
2 Ratings

Usability

9.6

Salesforce Advertising Studio

96%
2 Ratings

Smartly.io

N/A
0 Ratings

Support Rating

6.2

Salesforce Advertising Studio

62%
3 Ratings
10.0

Smartly.io

100%
1 Rating

Likelihood to Recommend

Salesforce

Overall, it is a good product to have. When you are already a user of Salesforce marketing cloud and other clouds, definitely yes go ahead. When it comes to user licensing I'm not always a big fan of it as it gets very complicated for us when we keep on adding more Salesforce products.
Read full review

Smartly.io

It is the best for visually appealing brands, basically, any hedonic goods to advertise. Best if you have a lot of visuals to represent your business and want to leverage your presence on given platforms. You can easily turn images into videos or have dynamic attributes for your remarketing campaign. As the pricing is not attractive for smaller clients, it is the best to be either a big brand to use the platform on your own or a big agency to use smartly.io features as your competitive advantage.
Read full review

Pros

Salesforce

  • Up selling and cross selling current customers.
  • Better lead generation.
  • Awareness for active customers and engagement with inactive customers.
Read full review

Smartly.io

  • A/B testing
  • Automated boosting
  • Content optimization
  • Customer care
Read full review

Cons

Salesforce

  • Reach more users that cannot be targeted with a pixel tracking.
  • Easy connection with the advertising platforms, so that multiple data points can be shared in a hashed format.
Read full review

Smartly.io

  • Pricing is not attractive to smaller agencies. The base minimum was 1k per month, then 2.5k per month and it grew up to 5k per month. It means that agencies will have to choose service of competitors as Smartly.io is not affordable for everyone. It becomes a premium business.
Read full review

Pricing Details

Salesforce Advertising Studio

Starting Price

Editions & Modules

Salesforce Advertising Studio editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Smartly.io

    Starting Price

    Editions & Modules

    Smartly.io editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Usability

      Salesforce

      Because it is easy to use and user friendly. Anyone can work on this platform even those who don't have any knowledge of programming. Cost-effective and more productive.
      Read full review

      Smartly.io

      No answers on this topic

      Support Rating

      Salesforce

      The website is straightforward to use and find answers to your questions. Since there is an existing contract across multiple Salesforce platforms, we get a direct line into human customer service management. They are swift to respond and helpful as they know the platform best for ease of problem-solving.
      Read full review

      Smartly.io

      • If the problem involves some product bugs, customer support does not leave it be. They forward the problem to engineers so it would be solved. Once we caught a problem, they fixed it through the weekend. They always keep you in the loop with the current status of the issue. Once a new person jumps in to follow up, the reaction is
      • They are all the time super polite and very friendly.
      • Replies in under 5 minutes.
      • Customer support can jump into your account and make quick fixes if you allow them to.
      Read full review

      Alternatives Considered

      Salesforce

      None were evaluated, we use many Salesforce as core to our CRM and use many products, it is blind yes to us.
      Read full review

      Smartly.io

      No answers on this topic

      Return on Investment

      Salesforce

      • Engagement with customers has increased which increased the ROI.
      • Increased the scope of up selling and cross selling to current customers.
      • Easy lead generation helps in decreasing the turn around time.
      Read full review

      Smartly.io

      • Allowed us the ability to A/B test organic content
      • Workflow efficiencies
      • Content insights
      Read full review

      Add comparison